The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs


20 Apr 2015


by Michael Blanding

If there were a Mount Rushmore for technological innovation, Bill Gates, Andy Grove, and Steve Jobs would be the faces looking outward. The longtime CEOs of Microsoft, Intel, and Apple have done more than anyone to popularize the modern-day personal computer, and in doing so, also created three of the most highly valued companies in the world.

But how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what can we learn from them about successful strategy?

“The notion that you could brand a product that no one had ever seen and that no one understood what it did was brilliant”

Those are the questions David B. Yoffie and Michael A. Cusumano address in their new book, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs "I have known all three of these individuals," says Yoffie, the Max and Doris Starr Professor of International Business Administration at Harvard Business School. "By looking at what they had in common, I thought there was a great opportunity to understand what distinguishes a  really great strategist from your average CEO."

Yoffie has had access to all three men—having served on Intel's board since 1989 and written numerous business cases on Apple and Microsoft. He first started talking about the idea for the book more than six years ago with Cusumano, the Sloan Management Review Distinguished Professor of Management at MIT Sloan School of Management. But, Yoffie says, they wanted to wait until all three had finished their tenures. "The idea was to wait until Steve's departure, which unfortunately came with his death. Literally a week after Steve's death, we had lunch and agreed we would do the book."

The result is a look into the minds of three tech pioneers who, to outside appearances, don't share much in common.

"When I mention I wrote the book, the first response I get is, 'I can't imagine three more different people,'" says Yoffie. Besides their contrasting personalities—Gates the pragmatic technocrat; Grove the disciplined engineer; and Jobs the visionary perfectionist—their companies had unique business models and filled very different niches in the technology value chain.


5 W + 1 H :

1. Who is the pioneer of technological innovation?
     The pioneer of technological innovation is Bill Gates, Andy Grove, and Steve Jobs

2. What is the article talking about ?
     The article talking about leadership lessons from the tech titans of Microsoft, Intel, and          Apple in the new  book, Strategy Rules.

3. When Yoffie first put the idea to write a variety of business cases apple and microsoft ?
     He first started talking about the idea for the book since 1983

4. Where Doris Starr Professor work ?
     He work at Harvard Business School

5. Why he chose to research business case in technology companies ?
     Because he thought there was a great opportunity to understand what distinguishes a            really great strategist from the CEO

6. How were they able to steer their companies through the volatile ups and downs of                 decades of changing technologies ?
    Because their companies had unique business models and filled very different niches in         the technology value chain

Sumber :

http://hbswk.hbs.edu/item/7704.html

management in english

Nama   : Atika Ayuningtyas

Kelas   : 4EA06

NPM   : 11211284

            Management is the process of ensuring that an organization or company is able to operate in both the immediate and near future. Managers are charged with making decisions that will impact an organization on every level. These description range from hiring a new employee to taking a company public. Management is not an easy field, and good managers are higly sought after.

            Management is an individual or a group of individuals that accept responsibilities to run an organization. They plan, organize, direct and control all the essential activities of the organisastion. Management does not to do the work themselves. They motivate others to do the work and co-ordinate all the work for achieving the objectives of the organization.

            Management bring together all men and women, money, machines, materials, methods and markets. They use these resources for achieving the objectives of the organization such as high sales, maximum profits, business expansion, etc. Effective management and leadership involve creative problem solving, motivating employees and making sure the organization accomplishes objectives and goals. There are five functions of management and leadership : planning, organizing, staffing, coordinating and controlling. These functions separate the management process from other business functions such as marketing, accounting, and finance.

            The function of management uniquely describe managers’ jobs. The most commonly cited functions of management are planning, organizing, leading, and controlling, althought some identify additional functions. The functions of management define the process of management as distinct from accounting, finance, marketing, and other business functions. These functions provide a useful way of calssifying information about management, and most basic management texts since the 1950s have been organized around a functional framework.

Sumber :

http://saunders.rit.ede/programs/undergraduate/management/what-is.php

http://kalyan-city.blogspot.com/2011/04/what-is-management-definitions-meaning.html

http://www.referenceforbusiness.com/management/Log-Mar/Management-Functions.html