tag:blogger.com,1999:blog-62146752170460637732024-03-22T11:21:52.078+07:00my worldatikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.comBlogger59125tag:blogger.com,1999:blog-6214675217046063773.post-85119375443344475682015-06-06T00:38:00.001+07:002015-06-06T00:38:27.316+07:00The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve JobsThe 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs<br />
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20 Apr 2015<br />
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by Michael Blanding<br />
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If there were a Mount Rushmore for technological innovation, Bill Gates, Andy Grove, and Steve Jobs would be the faces looking outward. The longtime CEOs of Microsoft, Intel, and Apple have done more than anyone to popularize the modern-day personal computer, and in doing so, also created three of the most highly valued companies in the world.<br />
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But how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what can we learn from them about successful strategy?<br />
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“The notion that you could brand a product that no one had ever seen and that no one understood what it did was brilliant”<br />
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Those are the questions David B. Yoffie and Michael A. Cusumano address in their new book, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs "I have known all three of these individuals," says Yoffie, the Max and Doris Starr Professor of International Business Administration at Harvard Business School. "By looking at what they had in common, I thought there was a great opportunity to understand what distinguishes a really great strategist from your average CEO."<br />
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Yoffie has had access to all three men—having served on Intel's board since 1989 and written numerous business cases on Apple and Microsoft. He first started talking about the idea for the book more than six years ago with Cusumano, the Sloan Management Review Distinguished Professor of Management at MIT Sloan School of Management. But, Yoffie says, they wanted to wait until all three had finished their tenures. "The idea was to wait until Steve's departure, which unfortunately came with his death. Literally a week after Steve's death, we had lunch and agreed we would do the book."<br />
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The result is a look into the minds of three tech pioneers who, to outside appearances, don't share much in common.<br />
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"When I mention I wrote the book, the first response I get is, 'I can't imagine three more different people,'" says Yoffie. Besides their contrasting personalities—Gates the pragmatic technocrat; Grove the disciplined engineer; and Jobs the visionary perfectionist—their companies had unique business models and filled very different niches in the technology value chain.<br />
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5 W + 1 H :<br />
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1. Who is the pioneer of technological innovation?<br />
The pioneer of technological innovation is Bill Gates, Andy Grove, and Steve Jobs<br />
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2. What is the article talking about ?<br />
The article talking about leadership lessons from the tech titans of Microsoft, Intel, and Apple in the new book, Strategy Rules.<br />
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3. When Yoffie first put the idea to write a variety of business cases apple and microsoft ?<br />
He first started talking about the idea for the book since 1983<br />
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4. Where Doris Starr Professor work ?<br />
He work at Harvard Business School<br />
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5. Why he chose to research business case in technology companies ?<br />
Because he thought there was a great opportunity to understand what distinguishes a really great strategist from the CEO<br />
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6. How were they able to steer their companies through the volatile ups and downs of decades of changing technologies ?<br />
Because their companies had unique business models and filled very different niches in the technology value chain<br />
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Sumber :<br />
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http://hbswk.hbs.edu/item/7704.html<br />
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atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-27793689801746839732015-03-27T13:50:00.002+07:002015-03-27T13:50:27.906+07:00management in english<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Nama : Atika Ayuningtyas<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Kelas : 4EA06<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">NPM : 11211284<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> Management is the process of ensuring that an
organization or company is able to operate in both the immediate and near
future. Managers are charged with making decisions that will impact an
organization on every level. These description range from hiring a new employee
to taking a company public. Management is not an easy field, and good managers
are higly sought after. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> Management is an individual or a group of individuals
that accept responsibilities to run an organization. They plan, organize,
direct and control all the essential activities of the organisastion. Management
does not to do the work themselves. They motivate others to do the work and
co-ordinate all the work for achieving the objectives of the organization.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> Management bring together all men and women, money,
machines, materials, methods and markets. They use these resources for achieving
the objectives of the organization such as high sales, maximum profits, <u>business</u>
expansion, etc. Effective management and leadership involve creative problem
solving, motivating employees and making sure the organization accomplishes
objectives and goals. There are five functions of management and leadership :
planning, organizing, staffing, coordinating and controlling. These functions
separate the management process from other business functions such as
marketing, accounting, and finance.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> The function of management uniquely describe managers’
jobs. The most commonly cited functions of management are planning, organizing,
leading, and controlling, althought some identify additional functions. The
functions of management define the process of management as distinct from
accounting, finance, marketing, and other business functions. These functions
provide a useful way of calssifying information about management, and most
basic management texts since the 1950s have been organized around a functional
framework.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Sumber :<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><a href="http://saunders.rit.ede/programs/undergraduate/management/what-is.php">http://saunders.rit.ede/programs/undergraduate/management/what-is.php</a><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><a href="http://kalyan-city.blogspot.com/2011/04/what-is-management-definitions-meaning.html">http://kalyan-city.blogspot.com/2011/04/what-is-management-definitions-meaning.html</a><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><a href="http://www.referenceforbusiness.com/management/Log-Mar/Management-Functions.html">http://www.referenceforbusiness.com/management/Log-Mar/Management-Functions.html</a><o:p></o:p></span></div>
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atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-30846826932359855682014-11-18T12:16:00.002+07:002014-11-18T12:20:24.835+07:00Iklan yang Tidak Beretika dan Beretika<div style="text-align: justify;">
<span style="font-family: Times, Times New Roman, serif;">Iklan merupakan suatu alat perusahaan yang digunakan untuk membuat produknya lebih dikenal oleh masyarakat luas. Bermacam-macam iklan yang telah beredar antara lain : iklan di televisi, iklan di majalah, iklan di radio dan iklan di papan reklame. Tetapi para produsen jika menginginkan produk yang dijualnya dibeli oleh banyak orang maka iklan yang dibuat harus lebih kreatif dibandingkan iklan produk sejenis yang beredar di masyarakat. Selain itu juga iklan tersebut harus beretika maksud beretika disini iklan tersebut tidak mengandung unsur SARA, tidak menjatuhkan salah satu produsen lain dan tidak mengandung unsur kekerasan atau sadisme. Contoh iklan yang tidak beretika adalah iklan <span style="line-height: 1.1363em;">ya!kopi susu-dewi sansan </span><span style="background-color: white; line-height: 22.3999996185303px;">karena </span></span></div>
<div style="line-height: 22.3999996185303px; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white;">terlalu fulgar dan menunjukan <span class="Apple-style-span" style="line-height: 18px;">eksploitasi tubuh wanita secara besar-besaran dapat dilihat dalam iklan ini. Selain itu pula produk yang</span><span class="Apple-style-span" style="line-height: 18px;"> diunggulkan tidak seberapa fokus tetapi malah bintang iklannya yang berpakaian seksi dan menggooda. </span><span class="Apple-style-span" style="line-height: 18px;">Iklan ini dibuat agar dapat menarik pembeli dari bintang iklan yang ditampilkan. Sedangkan iklan yang beretika adalah i</span></span></span><span style="background-color: white; line-height: 22.3999996185303px; text-align: center;"><span style="font-family: Times, Times New Roman, serif;">klan kopi kapal api susu karena </span></span><span style="line-height: 22.3999996185303px;"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Times, Times New Roman, serif;">bintang iklan yang tidak terlalu fulgar dan yang dtunjukan adalah produknya bukan bintang iklannya.</span></span></span></div>
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<b><span class="Apple-style-span" style="background-color: white; color: #741b47; font-family: Georgia, 'Times New Roman', serif; line-height: 18px;"><br /></span></b></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-61394444447323672202014-11-18T11:54:00.000+07:002014-11-18T12:21:22.377+07:00Hubungan Produsen dan Konsumen<div style="text-align: justify;">
<span style="font-family: Times, Times New Roman, serif;">Produsen adalah seseorang yang membuat suatu produk barang atau jasa untuk dijual ke konsumen sedangkan konsumen adalah seseorang yang membeli produk yang ditawarkan oleh produsen. Para pelaku bisnis atau produsen harus mempunyai hubungan yang baik dengan konsumennya, sebab jika produsen tidak mempunyai hubungan yang baik dengan konsumen maka konsumen tersebut akan meninggalkan produsen itu dan beralih ke produsen lain yang memperlakukannya dengan lebih baik. Jika konsumen loyal dengan produk yang dijual oleh produsen maka konsumen itu akan menjadi pelanggan untuk produsen tersebut. Selain itu produsen harus memperlakukan konsumen sebagai raja, artinya adalah para produsen harus memberikan pelayanan yang terbaik yang dapat membuat konsumen semakin tertarik dan lebih setia terhadap produk buatan produsen tersebut. Jika konsumen tidak merasa puas maka konsumen berhak melaporkan produsen tersebut dengan perlindungan konsumen. <span style="background-color: white; color: #252525; line-height: 22.3999996185303px; text-align: start;">Perlindungan konsumen</span><span style="background-color: white; color: #252525; line-height: 22.3999996185303px; text-align: start;"> adalah perangkat hukum </span><span style="background-color: white; color: #252525; line-height: 22.3999996185303px; text-align: start;">yang diciptakan untuk melindungi dan terpenuhinya hak konsumen </span><span style="background-color: white; color: #252525; line-height: 22.3999996185303px; text-align: start;">. Sebagai contoh, para penjual diwajibkan menunjukkan tanda harga sebagai tanda pemberitahuan kepada konsumen.</span></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-4719392148884199582014-10-06T15:09:00.000+07:002014-10-06T15:12:52.843+07:00Etika Bisnis 2<b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; text-indent: -24px;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">1. Faktor-faktor Pebisnis Melakukan Pelanggaran Etika Bisnis</span></b><br />
<b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; text-indent: -24px;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><br /></span></b>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Pelanggaran-pelanggaran yang dilakukan pebisnis dilatarbelakangi oleh berbagai hal. Salah satu hal tersebut adalah untuk mencapai keuntungan yang sebanyak-banyaknya, tanpa memikirkan dampak buruk yang terjadi selanjutnya.</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Faktor lain yang membuat pebisnis melakukan pelanggaran antara lain :</span></div>
<ol start="1" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20.7900009155273px; margin-top: 0cm;" type="1">
<li class="MsoNormal" style="line-height: normal; margin: 1.5pt 0px; padding: 0px;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Banyaknya kompetitor baru dengan produk mereka yang lebih menarik</span></li>
<li class="MsoNormal" style="line-height: normal; margin: 1.5pt 0px; padding: 0px;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Ingin menambah pangsa pasar</span></li>
<li class="MsoNormal" style="line-height: normal; margin: 1.5pt 0px; padding: 0px;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Ingin menguasai pasar.</span></li>
</ol>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Dari ketiga faktor tersebut, faktor pertama adalah faktor yang memiliki pengaruh paling kuat. Untuk mempertahankan produk perusahaan tetap menjadi yang utama, dibuatlah iklan dengan sindiran-sindiran pada produk lain. Iklan dibuat hanya untuk mengunggulkann produk sendiri, tanpa ada keunggulan dari produk tersebut. Iklan hanya bertujuan untuk menjelek-jelekkan produk iklan lain.</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Selain ketiga faktor tersebut, masih banyak faktor-faktor lain yang mempengaruhi. Gwynn Nettler dalam bukunya <i>Lying, Cheating and Stealing</i> memberikan kesimpulan tentang sebab-sebab seseorang berbuat curang, yaitu :</span></div>
<ol start="1" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20.7900009155273px; margin-top: 0cm;" type="1">
<li class="MsoNormal" style="line-height: normal; margin: 1.5pt 0px; padding: 0px;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Orang yang sering mengalami kegagalan cenderung sering melakukan kecurangan.</span></li>
<li class="MsoNormal" style="line-height: normal; margin: 1.5pt 0px; padding: 0px;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Orang yang tidak disukai atau tidak menyukai dirinya sendiri cenderung menjadi pendusta.</span></li>
<li class="MsoNormal" style="line-height: normal; margin: 1.5pt 0px; padding: 0px;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"> Orang yang hanya menuruti kata hatinya, bingung dan tidak dapat menangguhkan keinginan memuaskan hatinya, cenderung berbuat curang.</span></li>
<li class="MsoNormal" style="line-height: normal; margin: 1.5pt 0px; padding: 0px;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Orang yang memiliki hati nurani (mempunyai rasa takut, prihatin dan rasa tersiksa) akan lebih mempunyai rasa melawan terhadap godaan untuk berbuat curang.</span></li>
<li class="MsoNormal" style="line-height: normal; margin: 1.5pt 0px; padding: 0px;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Orang yang cerdas (<i>intelligent</i>) cenderung menjadi lebih jujur dari pada orang yang dungu (<i>ignorant</i>).</span></li>
</ol>
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<span style="color: #333333; font-family: Times New Roman, serif;">2. Manfaat Perusahaan Dalam Menerapkan Etika Dalam Berbisnis</span></div>
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<b style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">A. Perusahaan mendapatkan kepercayaan dari konsumen</b><span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">.</span><br />
<span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">Perusahaan yang jujur akan menciptakan konsumen yang loyal. Bahkan konsumen akan merekomendasikan kepada orang lain untuk menggunakan produk tersebut.</span><br />
<br style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;" />
<b style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">B. Citra perusahaan di mata konsumen baik</b><span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">.</span><br />
<span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">Dengan citra yang baik maka perusahaan akan lebih dikenal oleh masyarakat dan produknya pun dapat mengalami peningkatan penjualan</span><br />
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<b style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">C. Meningkatkan motivasi pekerja</b><span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">.</span><br />
<span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">Karyawan akan bekerja dengan giat apabila perusahaan tersebut memiliki citra yang baik dimata perusahaan.</span><br />
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<b style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">D. Keuntungan perusahaan dapat di peroleh</b><span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">.</span><br />
<span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">Etika adalah berkenaan dengan bagaimana kita hidup pada saat ini dan mempersiapkan diri untuk masa depan. Bisnis yang tidak punya rencana untuk menghasilkan keuntungan bukanlah perusahaan yang beretika.</span></div>
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<span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
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<span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;">3. Contoh Perusahaan yang Menerapkan Etika Bisnis</span></div>
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<span style="background-color: white; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"><br /></span></div>
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<span lang="EN-US" style="background-color: white; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 24px;">PT Garuda Indonesia (Persero) Tbk.</span></div>
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<span style="background-color: white; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 24px;">Perusahaan ini sudah mendunia secara kualitas pelayanan dan segi kenyamanan dalam perjalanan via udara bagi para konsumennya. </span><span style="background-color: white; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 24px;">Etika bisnis dan etika kerja ini menjelaskan tentang standart etika kerja dan etika bisnis yang berlaku secara umum di lingkungan Garuda Indonesia, sebagai tata nilai moral yang digunakan untuk menentukan hal-hal yang baik dan yang buruk, hal-hal yang terpuji dan yang tercela, serta hal-hal yang dihargai dan yang tidak dihargai</span></div>
</div>
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<span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 24px;"><br /></span>
<span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 24px;">Sumber :</span><br />
<span lang="EN-US" style="font-family: Times New Roman, serif; line-height: 24px;">http://fadjaryudhakusuma.blogspot.com/2013/10/etika-bisnis-dalam-praktek-bisnis-di.html</span><br />
<span lang="EN-US" style="font-family: Times New Roman, serif; line-height: 24px;">http://megaesa-bloggerceria.blogspot.com/2013/11/contoh-perusahaan-yang-sudah-menerapkan.html</span><br />
<span lang="EN-US" style="font-family: Times New Roman, serif; line-height: 24px;">https://id-id.facebook.com/notes/edypk-thekings-full/manfaat-perusahaan-dalam-menerapkan-etika-bisnis/558908747481138</span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-10216448833606159932014-10-06T14:59:00.000+07:002014-10-06T15:11:05.887+07:00Etika Bisnis 11. Pengertian Etika Bisnis<br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span>
<br />
<div style="text-align: justify;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Etika
bisnis adalah standar-standar nilai yang menjadi pedoman atau acuan manajer dan
segenap karyawan dalam pengambilan keputusan dan mengoperasikan bisnis yang
etik. Paradigma etika dan bisnis adalah dunia yang berbeda sudah saatnya
dirubah menjadi paradigma etika terkait dengan bisnis atau mensinergikan antara
etika dengan laba. Etika bisnis sangat penting mengingat dunia usaha tidak
lepas dari elemen-elemen lainnya. Keberadaan usaha pada hakikatnya adalah untuk
memenuhi kebutuhan masyarakat. Bisnis tidak hanya mempunyai hubungan dengan
orang-orang maupun badan hukum sebagai pemasok, pembeli, penyalur, pemakai dan
lain-lain.</span></div>
<div style="text-align: justify;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: 11pt; line-height: 115%;"><span style="font-family: Times, Times New Roman, serif;">2. Indikator Etika Bisnis</span></span></div>
<div style="text-align: justify;">
<span style="font-size: 11pt; line-height: 115%;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.05pt;">Dari berbagai pandangan
tentang </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.25pt;">etika
bisnis, beberapa indikator yang dapat dipakai untuk menyatakan </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.2pt;">apakah seseorang dan suatu
perusahaan telah melaksanakan etika bisnis </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.05pt;">dalam kegiatan usahanya antara lain adalah:
Indikator ekonomi; indikator peraturan khusus yang berlaku; indikator hukum;
indikator ajaran agama; </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">indikator
budaya dan indikator etik dari masing-masing pelaku bisnis.</span><span style="font-family: Georgia, serif; font-size: 11.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -16.2pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.05pt;">11. Indikator Etika bisnis
menurut ekonomi adalah apabila perusahaan atau </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.05pt;">pebisnis telah melakukan pengelolaan sumber daya bisnis dan sumber </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">daya alam secara efisien tanpa merugikan masyarakat lain.</span><span style="font-family: Georgia, serif; font-size: 11.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"> 2. Indikator etika bisnis menurut peraturan khusus
yang berlaku. Berdasar<span style="letter-spacing: .25pt;">kan indikator
ini seseorang pelaku bisnis dikatakan beretika dalam </span><span style="letter-spacing: .05pt;">bisnisnya apabila masing-masing pelaku bisnis
mematuhi aturan-aturan </span><span style="letter-spacing: -.05pt;">khusus
yang telah disepakati sebelumnya.</span></span><span style="font-family: Georgia, serif; font-size: 11.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 12pt;">33. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.25pt;">Indikator etika bisnis
menurut hukum. Berdasarkan indikator hokum seseorang atau suatu perusahaan
dikatakan telah melaksanakan etika </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.2pt;">bisnis apabila seseorang
pelaku bisnis atau suatu perusahaan telah </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.05pt;">mematuhi
segala norma hukum yang
berlaku dalam menjalankan kegiatan bisnisnya.</span><span style="font-family: Georgia, serif; font-size: 11.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 12pt;">44. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.05pt;">Indikator
etika berdasarkan ajaran agama.
Pelaku bisnis dianggap </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.05pt;">beretika bilamana dalam pelaksanaan bisnisnya senantiasa merujuk </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.05pt;">kepada nilai- nilai ajaran
agama yang dianutnya.</span><span style="font-family: Georgia, serif; font-size: 11.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 12pt;">55. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.3pt;">Indikator etika berdasarkan
nilai budaya. Setiap pelaku bisnis baik</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"> <span style="letter-spacing: -.05pt;">secara
individu maupun kelembagaan telah menyelenggarakan bisnisnya </span><span style="letter-spacing: .05pt;">dengan mengakomodasi nilai-nilai budaya dan adat
istiadat yang ada di</span><span style="letter-spacing: -.05pt;">sekitar operasi
suatu perusahaan, daerah dan suatu bangsa.</span></span><span style="font-family: Georgia, serif; font-size: 11.5pt;"><o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">66. <span style="letter-spacing: .15pt;">Indikator etika bisnis menurut masing-masing individu adalah apabila
masing-masing pelaku bisnis bertindak jujur dan tidak mengorbankan </span><span style="letter-spacing: -.05pt;">integritas pribadinya.</span></span><span style="color: #222222; font-family: "Georgia","serif"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="letter-spacing: -.05pt;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span style="font-family: Times New Roman, serif;"><span style="letter-spacing: -0.0666666701436043px;"> 3. Prinsip Etika Dalam Berbisnis</span></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span style="font-family: Times New Roman, serif;"><span style="letter-spacing: -0.0666666701436043px;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Secara umum, prinsip-prinsip yang dipakai dalam
bisnis tidak akan pernah lepas dari kehidupan keseharian kita. Namun
prinsip-prinsip yang berlaku dalam bisnis sesungguhnya adalah implementasi dari
prinsip etika pada <span style="letter-spacing: -.2pt;">umumnya.</span></span><span style="color: #222222; font-family: "Georgia","serif"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="letter-spacing: -.2pt;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.2pt;">
<b><span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 12pt;"> 1.</span></b><span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 7pt;"> </span><b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.1pt;">Prinsip Otonomi</span></b><span style="color: #222222; font-family: "Georgia","serif"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 20.25pt;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -20.25pt;">
<span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 12pt;">(11)</span><span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 7pt;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.15pt;">Memberikan produk dan jasa
dengan kualitas yang terbaik dan sesuai </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">dengan tuntutan mereka;</span><span style="color: #222222; font-family: "Georgia","serif"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -20.25pt;">
<span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.1pt;">( 2)</span><span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 7pt; letter-spacing: -0.1pt;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.05pt;">Memperlakukan pelanggan
secara adil dalam semua transaksi, termasuk </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">pelayanan yang tinggi dan memperbaiki ketidakpuasan mereka;</span><span style="color: #222222; font-family: "Georgia","serif"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -20.25pt;">
<span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.1pt;">( 3)</span><span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 7pt; letter-spacing: -0.1pt;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.05pt;">Membuat setiap usaha
menjamin mengenai kesehatan dan keselamatan </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.35pt;">pelanggan, demikian juga kualitas Iingkungan
mereka, akan dijaga </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">kelangsungannyadan
ditingkatkan terhadap produk dan jasa <span style="letter-spacing: -.05pt;">perusahaan;</span></span><span style="color: #222222; font-family: "Georgia","serif"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -20.25pt;">
<span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.1pt;">( 4)</span><span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 7pt; letter-spacing: -0.1pt;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: 0.1pt;">Perusahaan harus menghormati
martabat manusia dalam menawarkan, </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.05pt;">memasarkan dan mengiklankan produk.</span><span style="color: #222222; font-family: "Georgia","serif"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.2pt;">
<b><span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.1pt;"> 2.</span></b><span lang="IN" style="font-family: 'Times New Roman', serif; font-size: 7pt; letter-spacing: -0.1pt;"> </span><b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Prinsip Kejujuran</span></b><span style="color: #222222; font-family: "Georgia","serif"; font-size: 11.5pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 21.8pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; letter-spacing: -0.1pt;">Bisnis tidak akan bertahan
lama jika tidak ada kejujuran, karena kejujuran </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">merupakan modal utama untuk memperoleh
kepercayaan dari mitra bisnis-<span style="letter-spacing: -.1pt;">nya, baik
berupa kepercayaan komersial, material, maupun moril. Kejujuran menuntut adanya
keterbukaan dan kebenaran. </span></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 21.8pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="letter-spacing: -.1pt;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: 0.0001pt; text-align: justify; text-indent: 21.8pt;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="letter-spacing: -.1pt;">Sumber : </span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<a href="http://raditshireen.blogspot.com/2013/10/kasus-bisnis-yang-tidak-beretika.html">http://raditshireen.blogspot.com/2013/10/kasus-bisnis-yang-tidak-beretika.html</a><o:p></o:p></div>
<div class="MsoNormal">
<a href="http://baddaysp.blogspot.com/2013/10/pengertian-etika-bisnis-indikator-etika.html">http://baddaysp.blogspot.com/2013/10/pengertian-etika-bisnis-indikator-etika.html</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 16.15pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="letter-spacing: -.05pt;"><br /></span></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-4365319692294698022014-10-06T14:41:00.001+07:002014-10-13T20:53:48.253+07:00Kasus-kasus bisnis yang tak beretika<div style="background: white; line-height: 18.0pt; margin-bottom: 11.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #4b4b4b; font-family: "Helvetica","sans-serif";">Kasus Bisnis yang Tak Beretika :</span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 11.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #4b4b4b; font-family: "Helvetica","sans-serif";">PT.PJ , selaku pengelola wahana
salah satu tempat rekreasi di kawasan Jakarta Utara terpaksa menutup wahana </span><span style="background-color: transparent; color: #4b4b4b; font-family: Helvetica, sans-serif; font-size: 11pt; line-height: 115%;">SW yang dikelola PT.S y</span><span style="background-color: transparent; color: #4b4b4b; font-family: Helvetica, sans-serif; font-size: 11pt; line-height: 115%;">ang masih </span><span style="color: #4b4b4b; font-family: Helvetica, sans-serif; line-height: 18pt;">terafiliasi dengan GL sejak Minggu
(28/9/2014). Ini buntut masalah kontrak perjanjian bisnis di antara kedua belah
pihak.</span></div>
<div style="background: white; line-height: 18.0pt; margin-bottom: 11.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="color: #4b4b4b; font-family: "Helvetica","sans-serif";">
Sengketa bermula dari habisnya perjanjian<span class="apple-converted-space"> </span><em>built operational transfer</em><span class="apple-converted-space"> </span>(BOT) PT.S selama 20
tahun antara kedua belah pihak pada Juni 2014. Lewat kuasa hukum Iim Zovito, PT. PJ mengklaim PT.S telah melakukan
perpanjangan kontrak secara sepihak yang berniat tetap mengelola wahana
tersebut hingga 2034.</span></div>
<span style="color: #4b4b4b; font-family: "Helvetica","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Analisa :
<!--[endif]--></span><br />
<span style="color: #4b4b4b; font-family: "Helvetica","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br /></span>
<span style="color: #4b4b4b; font-family: "Helvetica","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Seharusnya PT. S tidak melakukan perpanjangan kontrak secara sepihak dimana PT. PJ tidak mengetahui isi kontrak yang akan dibuat PT. S. Seharusnya kedua belah pihak merundingkan bersama masalah perpanjangan kontrak siapa yang berhak mengelola wahana SW tersebut. Wahana SW merupakan tempat rekreasi yang sering dikunjungi di daerah tersebut sehingga penutupan tersebut berdampak pada pengunjung yang tidak bisa melihat wahana tersebut karena masalah kontrak bisnis PT. PJ dan PT. S</span><br />
<span style="color: #4b4b4b; font-family: "Helvetica","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br /></span>
<span style="color: #4b4b4b; font-family: "Helvetica","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Sumber : </span><span style="color: #006621; font-family: arial, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 16px; white-space: nowrap;">http://bisniskeuangan.kompas.com/read/2014/10/03/115000026/Lippo.dan.Ancol.Berseteru.Pengelolaan.Sea.World</span></span>atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-57303817140585883152014-05-28T21:13:00.000+07:002014-05-28T21:13:04.911+07:00Curriculum Vitae<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
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<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: #171717; font-family: ""serif"","serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">“Curriculum
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<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: #171717; font-family: ""serif"","serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"> </span></div>
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<span lang="PT-BR" style="color: #171717; font-family: ""serif"","serif"; font-size: 14.0pt; line-height: 150%; mso-ansi-language: PT-BR; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Jl. Akses UI Kelapa Dua, Depok</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: ""serif"","serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">2014</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: ""serif"","serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">BAB I</span></b><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="color: #171717; font-family: ""serif"","serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">PENDAHULUAN</span></b><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1. 1 Latar Belakang</span></b><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Setelah seseorang menamatkan pendidikannya dari peguruan tinggi
mereka pasti akan mencari pekerjaan yang sesuai dengan kemampuan mereka. Syarat-syarat
yang harus mereka buat adalah surat lamaran kerja dan daftar riwayat hidup atau
dalam bahasa inggrisnya <i>curriculum vitae</i>
( CV ). Dalam makalah ini akan dibahas lebih lanjut tentang CV. </span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1.2 Rumusan Masalah</span></b><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1.
Apa manfaat <i>vitae</i> ?</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">2. Bagaimana
isi dan seperti apa susunan <i>vitae </i>?</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1.3 Tujuan</span></b><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1.
Untuk mengetahui manfaat dari <i>vitae</i></span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">2.
Untuk mengetahui isi dan susunan dari <i>vitae</i><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1.4 Manfaat</span></b><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span lang="NO-BOK" style="color: #333333; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat dari
penelitian ini adalah:</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #171717; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Dapat menambah pengetahuan dan wawasan serta dapat
mengaplikasikan teori yang telah diperoleh selama perkuliahan.</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">2. Bagi Pembaca</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: ""serif"","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu dan memperoleh informasi lebih
dalam tentang isi dan susunan dari <i>curriculum
vitae</i>.</span><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
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<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="color: #171717; font-family: ""serif"","serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">BAB II</span></b><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="color: #171717; font-family: ""serif"","serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">PEMBAHASAN</span></b><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2.1 Manfaat <i>Vitae</i><o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Manfaat <i>Curriculum vitae</i> adalah menjelaskan
keterangan diri, informasi diri, data diri dan sebagainya. Dengan CV, setiap
orang yang membaca dan memeriksa CV seseorang akan dapat mengetahui dan
menelaah setiap orang dari informasi diri yang telah diberikan, serta dapat
memberikan gambaran seseorang melalui kegiatan – kegiatan atau dari spesifikasinya
dalam pendidikan dan berorganisasi. Dengan kata lain manfaat CV menjelaskan
kriteria diri dalam bentuk teks.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2.2 Isi <i>Vitae</i><o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">DAFTAR RIWAYAT HIDUP<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Nama : Desi Rahmawati<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Tempat, Tanggal Lahir : Irian Jaya, 02 Maret 1992<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Jenis Kelamin :
Perempuan
Agama :
Islam <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Kewarganegaraan :
Indonesia <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Alamat :
Jl. Cinta Damai Gang Hati No. 456 RT 05 / RW 03 <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Telepon :
08716738873 ( HP )<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> (021)- 65725789 ( rumah )<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Golongan Darah :
AB<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> *Latarbelakang Pendidikan Formal <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">1997 – 2003 : SDN Sepatu 8<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2003 – 2006 : SMPN Berani Malu, Irian<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2006 – 2009 : SMAN 87, Irian<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2009 – 2013 : Universitas Irian - Ilmu Ekonomi<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Non Formal 2010 – 2011 : Kursus Bahasa Inggris
di LIA <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Rincian Pekerjaan :<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Mengatur keuangan perusahaan<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Mengatur jadwal bertemu klien<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2.3 Susunan <i>Vitae</i><o:p></o:p></span></b></div>
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<br /></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">1. Data pribadi. Bagian ini berisi nama, alamat,
agama, email, nomor telepon dan identitas pribadi lainnya. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2. Pendidikan. Bagian ini menjelaskan latar
belakang pendidikan dan berhubungan dengan pekerjaan yang dituju. Pada umumnya,
banyak yang membuat CV menjelaskan dari TK (Pendidikan paling dasar), SD, SMP
sampai perguruan tinggi (Pendidikan terakhir). <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">3. Pengalaman Kerja. Bagian ini adalah bagian
yang paling dilihat oleh perekrut kerja. Pengalaman kerja memberikan gambaran
apakah seorang kandidat sudah memiliki jam terbang yang cukup atau masih
terbatas. <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">4. Skill yang dimiliki seharusnya pada bagian
ini perlu dijelaskan dalam CV skill apa saja yang telah dimiliki sebagai proses
belajar maupun pengalaman dari pekerjaan sebelumnya. Dan dibuat dalam bentuk
yang meyakinkan dan informatif.</span> <o:p></o:p></div>
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5<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">. Training yang pernah diikuti untuk lebih
meyakinkan lagi, perlu memasukkan daftar training yang pernah diikuti
sebelumnya untuk memberi gambaran sejauh mana pemilik CV telah berkembang dan
wawasan apa saja yang sudah dimiliki.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">6. Prestasi. Ini adalah bagian yang penting
disamping pengalaman kerja yang menjelaskan keunikan, kelebihan dan presetasi
sebagai individu sekaligus pencapaian di bidang tertentu.</span> <o:p></o:p></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">7. Kegiatan Ekstrakurikuler/Kemasyarakatan.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">BAB III<br />
PENUTUP<o:p></o:p></span></b></div>
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<br /></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Jadi kesimpulannya dalam
melamar pekerjaan seseorang sangat membutuhkan daftar riwayat hidup atau <i>curriculum vitae ( CV ). </i>Bukan hanya
bermanfaat bagi si pelamar pekerjaan melainkan bermanfaat juga untuk perusahaan
agar mengetahui seluk beluk atau riwayat dari calon pekerja yang akan melamar
di perusahaan mereka.</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; text-indent: 0.5in;">Pertanyaan :</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">1. Informasi apa yang
tidak disebutkan dalam CV…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">a. Hobi c. Alamat<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">b. Nama d. Nomor telepon<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Jawabannya adalah a.
Hobi<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2. Daftar riwayat hidup
disebut juga dengan…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">a. VC c.
CV<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">b. CP d.
PC<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Jawabannya adalah c. CV<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">3. Dibawah ini merupakan
manfaat dari vitae, kecuali…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">a. Menjelaskan
keterangan diri<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">b. Menjelaskan informasi
diri <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">c. Menjelaskan data diri<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">d. Menjelaskan harga
diri<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Jawabannya adalah d.
Menjelaskan harga diri<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">4. Data pribadi dalam <i>vitae </i>berisi…<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">a. Nama c. Agama<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">b. Nama orangtua d. Alamat<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Jawabannya adalah b.
Nama orangtua<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">5. Dibawah ini yang
termasuk dalam susunan dalam <i>vitae </i>adalah…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">a. Pendidikan c. Manfaat<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">b. Hobi d. Isi<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Jawabannya adalah a.
Pendidikan<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 150%;">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
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<br /></div>
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">http://ghozianrahmanaputra.blogspot.com/2013/07/tugas-softskill-curriculum-vitae.html<o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-31922643618681801862014-05-28T19:03:00.000+07:002014-05-28T19:17:50.123+07:00Surat Menyurat<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">TUGAS PAPER<o:p></o:p></span></b></div>
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<br /></div>
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<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><!--[if gte vml 1]><v:shapetype
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<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">“Surat Menyurat</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">”</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
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<br /></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Disusun oleh :</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Atika Ayuningtyas</span></u><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Npm : 11211284</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">FAKULTAS EKONOMI</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span lang="PT-BR" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: PT-BR; mso-fareast-font-family: "Times New Roman";">UNIVERSITAS GUNADARMA</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span lang="PT-BR" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: PT-BR; mso-fareast-font-family: "Times New Roman";">Jl. Akses UI Kelapa
Dua, Depok</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">2014</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> <o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">BAB I<o:p></o:p></span></b></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">PENDAHULUAN</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1. 1 Latar Belakang</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Dalam era modern
seperti sekarang ini teknologi sudah sangat maju terutama dalam hal komunikasi.
Media komunikasi seperti televisei email, dan lain sebagainya. Meskipun seiring
pekembangan jaman komunikasi secara tradisional yaitu surat menyurat tidak
kalah pentingnya. Dalam makalah ini akan menerangkan lebih lanjut tentang surat
menyurat.<o:p></o:p></span></div>
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<br /></div>
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<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.2
Rumusan Masalah</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.
Apa arti dan fungsi dari surat ?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">2.
Apa saja syarat-syarat surat yang baik dan bahasa dalam surat ?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">3.
Bagaimana bagian-bagian surat dan contoh-contoh surat ?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.3
Tujuan </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.
Untuk mengetahui arti dan fungsi surat</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">2.
Untuk mengetahui syarat-syarat surat yang baik dan bahasa dalam surat<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">3.
Untuk mengetahui bagian-bagian surat dan contoh-contoh surat</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.4
Manfaat </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";"> </span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat
dari penelitian ini adalah:</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">
Dapat menambah pengetahuan dan wawasan serta dapat mengaplikasikan teori yang
telah diperoleh selama perkuliahan.</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2. Bagi Pembaca</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu
dan memperoleh informasi lebih dalam tentang bagian-bagian surat, contoh,
syarat-syarat surat yang baik dan lain sebagainya .<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">BAB II<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">PEMBAHASAN<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.1 Arti dan Fungsi
Surat<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Surat adalah media komunikasi tertulis secara
sistematis dan singkat dari pengirim kepada penerima surat. Fungsinya adalah
alat komunikasi, tanda bukti tertulis, dokumentasi dari suatu kegiatan, dan
keterangan keamanan.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.2 Syarat-syarat
Surat yang Baik<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Objektif dan bukan subjektif<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Sistematis<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Singkat tidak bertele-tele<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Lengkap isinya<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Sopan bahasanya<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Menarik wujud fisiknya<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.3 Bahasa Surat<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1. Jelas <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"> Bahasa
surat yang jelas maksudnya tidak hanya mudah dimengerti tetapi harus terbebas
dari salah tafsir atau rancu, sehingga data-data yang dituangkan dalam surat
sesuai dengan sasaran yang diinginkan. Bahasa dalam surat juga harus dapat
menjelaskan siapa yang membuat surat itu kepada siapakah surat itu ditujukan.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2. Lugas<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"> Lugas
artinya sederhana, praktis, bersahaja (simple). Jika diterapakn dalam pada
penulisan kalimat dalam surat, berate kalimat yang digunakan harus langsung
menunjukkan persoalan atau permasalahan yang pokok-pokok saja, tidak
bertele-tele<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">3. Menarik dan sopan<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"> Bahasa
yang menarik adalah bahasa yang hidup, lugas, jelas, wajar, enak dibaca, tidak
kaku, tidak menggunakan kata-kata yang telah using, dan tidak menggunakan kata
makian yang dapat menyinggung perasaan orang lain.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.4 Bagian-bagian
Surat<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1. Kepala surat atau yang bisa juga disebut
dengan kop surat merupakan bagian teratas dalam sebuah surat. Bagian surat yang
pertama ini berisi: Logo atau lambang dari sebuah instansi, lembaga, perusahaan
atau organisasi, nama instansi, lembaga, perusahaan, atau organisasi tersebut, alamat
instansi, lembaga, perusahaan, atau organisasi.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2. Tempat dan tanggal surat pencantuman tempat
dan tanggal surat tersendiri ditujukan untuk memberikan informasi mengenai
tempat dan tanggal penulisan surat tersebut. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">3. Nomor surat sebuah surat resmi yang
mewakili sebuah lembaga, instansi, perusahaan atau organisasi biasanya menggunakan
penomoran terhadap surat yang dikeluarkan atau yang diterima. Nomor surat
biasanya meliputi nomor urut penulisan surat, kode surat, tanggal, bulan dan
tahun penulisan surat.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">4. Lampiran. Bagian lampiran merupakan bagian
penjelas yang menginformasikan bahwa ada sejumlah berkas atau dokumen yang
disertakan dalam surat tersebut. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">5. Hal atau perihal. Hal berfungsi memberikan
petunjuk bagi pembaca mengenai pokok isi surat tersebut.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">6. Alamat dalam terdapat dua alamat yang
dituliskan dalam surat, yaitu alamat luar (yang ditulis di sampul surat) dan
alamat dalam (yang ditulis di dalam surat). <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">7. Salam Pembuka. Berfungsi sebagai sapaan
dalam surat. Salam pembuka ditulis dengan huruf kapital di awal dan diakhiri
oleh tanda koma.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">8. Isi surat pembuka merupakan alinea pertama
yang berfungsi sebagai pengantar atau pendahuluan terhadap infomrasi yang
disampaikan di alenia isi. Isi Alendia isi berisi informasi yang akan
disampaikan. Sedangkan alenia penutup ini berisi ucapan terima kasih atau
harapan dari penulis surat kepada pembaca surat. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">9. Salam Penutup merupakan penutup surat yang
biasanya menggunakan kata: "Hormat saya, Hormat kami, Wassalam". <o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">10.Nama Jelas Pengirim dan Tanda tanganSetelah
salam penutup, terdapat nama jelas pengirim surat beserta tanda tangannya.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">11. Tembusan merupakan bagian surat yang
menunjukkan pihak atau orang lain yang juga berhak mendapatkan surat tersebut.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.5 Contoh-contoh
Surat<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 0.0001pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">SMA Negeri 2 Tasikmalaya </span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 0.0001pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Jalan Alun Laun No.2
Kota Tasikmalaya</span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"> No.
Telp. (0265) 324 445 </span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Surabaya, 20
MEI 2013</span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"> No : 20 / SMA 2 Tasikmalaya/ 01/ 2013 5</span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Lampiran : - </span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Perihal :
Undangan </span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Kepada Yth. </span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Orang tua/Wali siswa-siswi kelas XII</span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">SMA Negeri 2
Tasikmalaya </span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Dengan hormat, </span></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Dalam rangka meningkatkan pengetahuan para siswa
siswi SMA 2 Surabaya Khususnya kelas XII. Maka pada surat kali ini <span style="font-family: Times New Roman, serif;"><o:p></o:p></span></span><span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;">kami selaku badan pendidikan sekolah kami tercinta, bermaksud mengadakan studi lapangan bagi siswa siswi baik IPS maupun IPA di luar sekolah. Adapun acara tersebut akan kami laksanakan pada : </span></span></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;"><br /></span></span></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;">Hari, tanggal : Senin, 30 MEI 2013</span></span></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;">Pukul : 08.00 s.d. 15.00 </span></span></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;">Tempat : Gedung Juang Tasikmalaya </span></span></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;">Acara : Penelitian Tumbuhan Langka</span></span></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;"><br /></span></span></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;">Dengan undangan ini kami sampaikan. Atas perhatian bapak ibu, kami ucapkan terima kasih. </span></span></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;"><br /></span></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; text-align: right;">
<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;">Tasikmalaya, 20 Mei 2013</span></span></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;">Kepala Sekolah </span></span></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="color: #171717; font-family: Times New Roman, serif;">SMA N 2 Tasikmalaya</span></span></div>
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<span style="background-color: transparent; color: #171717; font-family: 'Times New Roman', serif; line-height: 24px;">Ttd,</span></div>
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<span style="background-color: transparent; color: #171717; font-family: 'Times New Roman', serif; line-height: 24px;"><br /></span></div>
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<span style="background-color: transparent; color: #171717; font-family: 'Times New Roman', serif; line-height: 24px;"><br /></span></div>
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<span style="background-color: transparent; color: #171717; font-family: 'Times New Roman', serif; line-height: 24px;">Salahudin, S.Pd</span></div>
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<span style="background-color: transparent; color: #171717; line-height: 24px;"><span style="font-family: Times, Times New Roman, serif;"><b><br /></b></span></span></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; text-align: center;">
<span style="background-color: transparent; color: #171717; line-height: 24px;"><span style="font-family: Times, Times New Roman, serif;"><b>BAB III</b></span></span></div>
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<span style="background-color: transparent; color: #171717; line-height: 24px;"><span style="font-family: Times, Times New Roman, serif;"><b>PENUTUP</b></span></span></div>
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<span style="background-color: transparent; color: #171717; line-height: 24px;"><span style="font-family: Times, Times New Roman, serif;"><b><br /></b></span></span></div>
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<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 150%; margin: 0in 0in 0.0001pt; text-indent: 0.5in;">
<span style="font-family: '', serif, '', serif;">Dengan kemajuan teknologi media komunikasi seperti sekarang ini
surat menyurat tetap menjadi alat komunikasi yang penting. Bahasa yang dipakai
dalam surat harus lugas, menarik dan sopan. Dan syarat-syarat surat yang baik
harus objektif, sistematis, singkat tidak bertele-tele dan lengkap isinya.</span><span style="font-size: 13.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 150%; margin: 0in 0in 0.0001pt; text-indent: 0.5in;">
<span style="font-family: '', serif, '', serif;"><br /></span></div>
</div>
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<span style="background-color: transparent; color: #171717; font-family: 'Times New Roman', serif; line-height: 24px;">Pertanyaan :</span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1. Media komunikasi
tertulis secara sistematis dan singkat dari pengirim kepada
penerima disebut...</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">a. Televisi c.
Email</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 150%; margin-bottom: 0.0001pt;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">b. Surat d.
Majalah<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah b. Surat<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2. Dibawah ini merupakan syarat-syarat surat
yang baik, kecuali…<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">a. Sistematis c.
Singkat<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">b. Objektif d.
Subjektif<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah d. Subjektif<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">3. Alat komunikasi dan tanda bukti tertulis
merupakan…<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">a. Fungsi surat c. Bagian surat<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">b. Syarat-syarat surat d. Bahasa surat<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah a. Fungsi surat <o:p></o:p></span></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">4. Ciri-ciri bahasa surat, kecuali…<o:p></o:p></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 150%; margin-bottom: 0.0001pt;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">a. Jelas c.
Sopan<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">b. Lugas d.
Bertele-tele<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah d. Bertele-tele<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">5. Fungsi salam pembuka dalam surat adalah…<o:p></o:p></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 150%; margin-bottom: 0.0001pt;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">a. </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Berfungsi sebagai sapaan dalam surat</span><o:p></o:p></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 150%; margin-bottom: 0.0001pt;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">b. Berfungsi sebagai penutup dalam surat<o:p></o:p></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 150%; margin-bottom: 0.0001pt;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">c. Berfungsi sebagai isi dalam surat<o:p></o:p></span></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 150%; margin-bottom: 0.0001pt;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">d. Berfungsi sebagai lampiran dalam surat<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 150%; margin-bottom: 0.0001pt;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Jawabannya adalah a. Berfungsi sebagai sapaan dalam surat</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
</div>
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<span style="background-color: transparent; color: #171717; line-height: 24px;"><span style="font-family: Times, Times New Roman, serif;"><b><br /></b></span></span></div>
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<span style="background-color: transparent; color: #171717; line-height: 24px;"><span style="font-family: Times, Times New Roman, serif;"><b>DAFTAR PUSTAKA</b></span></span></div>
<div style="line-height: 150%;">
<span lang="EN"><a href="http://ikarizkisafitri.blogspot.com/2013/06/pengertian-bahasa-jenis-dan-ciri-ciri.html"><span style="color: windowtext; text-decoration: none; text-underline: none;">http://ikarizkisafitri.blogspot.com/2013/06/pengertian-bahasa-jenis-dan-ciri-ciri.html</span></a><o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN"><a href="http://contoh2surat.blogspot.com/2012/09/syarat-surat-yang-baik.html"><span style="color: windowtext; text-decoration: none; text-underline: none;">http://contoh2surat.blogspot.com/2012/09/syarat-surat-yang-baik.html</span></a><o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN"><a href="http://www.zonasiswa.com/2014/01/bagian-bagian-surat-penjelasan-contoh.html"><span style="color: windowtext; text-decoration: none; text-underline: none;">http://www.zonasiswa.com/2014/01/bagian-bagian-surat-penjelasan-contoh.html</span></a><o:p></o:p></span></div>
<br />
<div style="line-height: 150%;">
<span lang="EN">http://www.peribahasaindonesia.com/pengertian-surat-dan-fungsi-surat/<o:p></o:p></span></div>
<span lang="EN" style="line-height: 24px;">http://empekazam.blogspot.com/2011/09/contoh-surat-resmi-yang-baik-dan-benar.html</span>atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-79849858402113315602014-05-28T18:19:00.000+07:002014-05-28T18:19:03.505+07:00Rancangan Usaha Penelitian<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">TUGAS PAPER<o:p></o:p></span></b></div>
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<span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><!--[if gte vml 1]><v:shapetype
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<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">“Rancangan Usaha Penelitian</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">”</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Disusun oleh :</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Atika Ayuningtyas</span></u><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Npm : 11211284</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">FAKULTAS EKONOMI</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span lang="PT-BR" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: PT-BR; mso-fareast-font-family: "Times New Roman";">UNIVERSITAS GUNADARMA</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span lang="PT-BR" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: PT-BR; mso-fareast-font-family: "Times New Roman";">Jl. Akses UI Kelapa
Dua, Depok</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">2014</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> <o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">BAB I<o:p></o:p></span></b></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">PENDAHULUAN</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1. 1 Latar Belakang</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Dalam melakukan suatu
penelitian, seseorang harus terlebih dahulu membuat suatu rancangan agar penelitian
tersebut hasilnya akan lebih sistematis. Rancangan ini disebut rancangan usaha
penelitian. Dalam makalah ini akan dijelaskan lebih lanjut mengenai rancangan
usaha penelitian.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.2
Rumusan Masalah</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.
Apa guna rancangan usulan penelitian ?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">2.
Bagaimana bentuk dan isi usulan penelitian ?</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.3
Tujuan </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.
Untuk mengetahui guna rancangan usulan penelitian</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">2.
Untuk mengetahui bentuk dan isi usulan penelitian</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.4
Manfaat </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";"> </span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat
dari penelitian ini adalah:</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">
Dapat menambah pengetahuan dan wawasan serta dapat mengaplikasikan teori yang
telah diperoleh selama perkuliahan.</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2. Bagi Pembaca</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu
dan memperoleh informasi lebih dalam tentang rancangan usaha penelitian .<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">BAB II<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">PEMBAHASAN<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.1 Guna Rancangan
Usulan Penelitian<o:p></o:p></span></b></div>
<div style="line-height: 150%; text-align: justify;">
<span lang="EN">1) Memberi Pegangan yang lebih jelas kepada peneliti dalam <span class="skimlinks-unlinked">melakukan </span>tentang :<br />
populasi, metode sampling yang dipilih, besar sample, prosedur pengumpulan data,
cara – cara analisis data, penggunaan statistik yang tepat, cara mengambil kesimpulan
dsb.<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify;">
<span lang="EN"><br />
2) Menentukan batas – batas penelitian yang berkaitan dengan tujuan penelitian.
Apabila tujuan penelitian tidak dirumuskan dengan jelas, maka penelitian itu seperti
tidak ada ujung – pangkalnya. Dengan perumusan tujuan penelitian yang jelas,
maka dapat disusun suatu desain penelitian yang menentukan batas-batas
penelitian yang tegas, dengan demikian peneliti dapat memusatkan perhatian dan
usahanya ke arah tujuan yang nyata secara lebih efektif.. <o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify;">
<span lang="EN"><br />
3) Memberikan gambaran yang jelas tentang apa yang harus dilakukan dan juga memberikan
gambaran tentang kesulitan – kesulitan yang akan dihadapi. Dengan demikian,
dapat dipikirkan cara – cara mengatasi kesulitan – kesulitan tersebut terlebih
dahulu.<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify;">
<br /></div>
<div style="line-height: 150%; text-align: justify;">
<b><span lang="EN">2.2 Bentuk dan Isi Usulan
Penelitian<o:p></o:p></span></b></div>
<div style="line-height: 150%;">
<span lang="EN">a.
Halaman judul <br />
Halaman judul memuat : judul, jenis laporan, lambang Perguruan Tinggi, nama dan
NIM, nama jurusan, nama program studi, nama perguruan tinggi dan tahun
pengajuan.<br />
-Judul Usulan Penelitian : Judul hendaknya dibuat singkat dan jelas,
menggambarkan konsep dan topik dari penelitian dan menggambarkan adanya
keterkaitan antara variable, lokasi penelitian dan tahun penelitian. Diketik
dengan menggunakan huruf kapital, tidak boleh disingkat dan format ketikan
dalam bentuk piramida terbalik ( V ).<br />
- Jenis Laporan : Jenis laporan adalah usulan penelitian.<br />
- Lambang Institusi Perguruan Tinggi<br />
- Nama mahasiswa dan NIM<br />
- Nama Jurusan<br />
- Nama Program Studi<br />
- Nama Perguruan Tinggi<br />
- Tahun Pengajuan : Tahun pengajuan adalah tahun dimana usulan penelitian
tersebut diajukan<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">B.
Halaman Persetujuan<br />
Halaman persetujuan memuat : judul usulan penelitian, persetujuan dosen
pembimbing beserta tandatangan dan waktu persetujuan<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">C.
Daftar Isi<br />
Daftar Isi merupakan daftar yang menunjukkan isi bagian-bagian dalam skripsi
maupun sub-sub bagiannya beserta nomor halamannya.<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">D. Isi<br />
Dibagian isi terdiri dari beberapa bab dan dari beberapa bab tersebut masih
terdapat beberapa sub bab.<o:p></o:p></span></div>
<div style="line-height: 150%;">
<br /></div>
<div align="center" style="line-height: 150%; text-align: center;">
<b><span lang="EN" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: EN;">BAB III<o:p></o:p></span></b></div>
<div align="center" style="line-height: 150%; text-align: center;">
<b><span lang="EN" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: EN;">PENUTUP<o:p></o:p></span></b></div>
<div style="line-height: 150%; text-align: justify;">
<b><span lang="EN" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: EN;"> </span></b><span lang="EN">Rancangan usaha penelitian merupakan suatu faktor
yang paling penting dalam pembuatan
suatu penelitian. Jika tidak ada rancangan usaha maka penelitian itu tidak
dapat berjalan secara sistematis, karena dalam rancangan usaha penelitian
terdiri dari halaman judul, halaman persetujuan, daftar isi dan isi dari
penelitian.<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify;">
<br /></div>
<div style="line-height: 150%; text-align: justify;">
<br /></div>
<div style="line-height: 150%; text-align: justify;">
<span lang="EN">Pertanyaan :<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify;">
<span lang="EN">1. Dibawah ini yang termasuk dalam guna rancangan usulan penelitian…<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify;">
<span lang="EN">a. Memberikan gambaran yang jelas tentang apa yang harus dilakukan dan juga
memberikan gambaran tentang kesulitan – kesulitan yang akan dihadapi<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify;">
b. Bukti tertulis pembuatan
karangan ilmiah<span lang="EN"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">c. Data sejarah perkembangan satuan
yang bersangkutan dan lain-lain.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">d. Bahan penyusunan rencana kegiatan
selanjutnya.<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify;">
<span lang="EN">Jawabannya adalah a. Memberikan gambaran yang jelas tentang apa yang harus
dilakukan dan juga memberikan gambaran tentang kesulitan – kesulitan yang akan
dihadapi<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">2. Dibawah ini yang termasuk dalam bentuk
dan isi usulan penelitian,kecuali…<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">a. Daftar isi c. Cover<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">b. Halaman judul d. Halaman persetujuan<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah c. Cover<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">3. Dalam halaman judul memuat…<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">a. </span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN;">Judul, jenis laporan, lambang Perguruan Tinggi, nama dan
NIM<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN;">b. Judul usulan penelitian, persetujuan dosen pembimbing<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN;">c. Isi<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN;">d. sub-sub bagiannya beserta nomor halamannya<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN;">Jawabannya adalah </span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">a. </span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN;">Judul, jenis laporan, lambang Perguruan Tinggi, nama dan
NIM<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">4. Tahun pengajuan
adalah…<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">a. Tahun dimana
usulan penelitian tersebut disidang<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">b. Tahun
dimana usulan penelitian tersebut diajukan<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">c. Tahun
dimana usulan penelitian tersebut diteliti<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">d. Tahun
dimana usulan penelitian tersebut dibatalkan<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">Jawabannya
adalah b. Tahun dimana usulan penelitian tersebut diajukan<o:p></o:p></span></div>
<div style="line-height: 150%;">
<br /></div>
<div style="line-height: 150%;">
<span lang="EN">5.
Dibawah ini yang termasuk didalam halaman persetujuan, kecuali…<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">a. Judul
usulan penelitian<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">b. Persetujuan
dosen pembimbing beserta tandatangan<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">c. Waktu
persetujuan<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span lang="EN">d. Nama
dan NIM<o:p></o:p></span></div>
<div style="line-height: 150%;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 15.0pt; text-align: center;">
<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="line-height: 15.0pt; text-align: center;">
<br /></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">http://muhamadamru.wordpress.com/2014/05/27/rancangan-usaha-penelitian/<o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-57920311003112495692014-05-28T18:18:00.001+07:002014-05-28T18:18:26.115+07:00Laporan Ilmiah<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">TUGAS PAPER<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><!--[if gte vml 1]><v:shapetype
id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t"
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<v:stroke joinstyle="miter"/>
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o:title="logo_gunadarma"/>
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<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">“Laporan Ilmiah</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">”</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Disusun oleh :</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Atika Ayuningtyas</span></u><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Npm : 11211284</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">FAKULTAS EKONOMI</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="PT-BR" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: PT-BR; mso-fareast-font-family: "Times New Roman";">UNIVERSITAS GUNADARMA</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="PT-BR" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: PT-BR; mso-fareast-font-family: "Times New Roman";">Jl. Akses UI Kelapa
Dua, Depok</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">2014</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> <o:p></o:p></span></div>
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<b style="line-height: 150%;"><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">BAB I</span></b></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">PENDAHULUAN</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1.1 Latar Belakang</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Dalam suatu karangan
ilmiah seseorang harus dapat mengetahui langkah-langkah dalam penulisan suatu
karangan ilmiah. Setelah selesai membuat langkah-langkah penulisan maka seorang
penulis harus membuat laporan dari penulisan yang dia buat. Laporan tersebut
nantinya akan diserahkan dari pelapor kepada penerima laporan yaitu dosen
penguji. Dalam makalah ini akan dibahas lebih lanjut tentang penulisan suatu
laporan ilmiah<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.2
Rumusan Masalah</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.
Bagaimana unsur kerangka laporan dalam penyusunan suatu laporan ilmiah ?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">2.
Apa manfaat penyusunan laporan ?</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.3
Tujuan </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.
Untuk mengetahui unsur-unsur kerangka dalam penyusunan suatu laporan ilmiah</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">2.
Untuk mengetahui manfaat penyusunan laporan</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1.4
Manfaat </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";"> </span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat
dari penelitian ini adalah:</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">
Dapat menambah pengetahuan dan wawasan serta dapat mengaplikasikan teori yang
telah diperoleh selama perkuliahan.</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2. Bagi Pembaca</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu
dan memperoleh informasi lebih dalam tentang unsur dalam kerangka laporan dan
juga manfaatnya untuk para pembaca membuat suatu laporan.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">BAB II<o:p></o:p></span></b></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">PEMBAHASAN<o:p></o:p></span></b></div>
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<br /></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.1 Unsur-unsur
Kerangka Laporan<o:p></o:p></span></b></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">K</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">erangka laporan ilmiah umumnya
terdiri dari unsur - unsur sebagai berikut :<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1.
Judul laporan terdiri terutama subjek, atau didahului dengan ' laporan tentang'
, 'laporan kemajuan tentang', 'laporan Tahunan tentang', penelitian tentang'
dan sebagainya. judul laporan berbeda dari judul buku.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">contoh judul laporan :<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Laporan tentang<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> SURVEI PENDAHULUAN<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> PENGELOLAAN PASCABANJIR<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; tab-stops: 139.9pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">di
daerah <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">JAKARTA<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2. Nama dan identitas penerima
laporan <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Unsur ini tidak selalu
ditulis. Jika ditulis, maka sebelumnya didahului dengan kata-kata 'diserahkan
kepada'. Jika penerima laporan memiliki kedudukan resmi, tulislah kedudukan
itu. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">3. Nama dan identitas penulis <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Sebelum nama penulis biasanya
didahului dengan perkataan 'oleh' dan diikuti oleh gelar. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br />
4. Tempat dan tanggal<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Dibagian bawah halaman ditulis tempat dan tanggal dalam 2
baris terpisah<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2.2
Manfaat Penyusunan Laporan<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Dasar penentu kebijakan dan pengarahan pimpinan<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Bukti tertulis pembuatan karangan ilmiah<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">c. Data sejarah perkembangan satuan
yang bersangkutan dan lain-lain.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">d. Bahan penyusunan rencana kegiatan
selanjutnya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div align="center" class="MsoNormal" style="line-height: 15.0pt; text-align: center;">
<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">BAB III<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="line-height: 15.0pt; text-align: center;">
<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">PENUTUP<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="line-height: 15.0pt; text-align: center;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Setelah
selesai menulis suatu karangan ilmiah penulis diwajibkan membuat suatu laporan
ilmiah dengan tujuan untuk bukti tertulis dia sudah menulis karangan ilmiah dan
diserahkan kepada dosen penguji. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Pertanyaan : <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1. Dibawah ini yang termasuk unsur-unsur kerangka ilmiah,
kecuali…<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Nama dan Identitas Penerima Laporan<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Tempat dan tanggal<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">c. Judul laporan<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">d. Daftar pustaka<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah d. Daftar pustaka<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2. Dalam judul laporan ilmiah terdiri dari…<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Subjek c.
Objek<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Keterangan d.
Predikat<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah a. Subjek<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">3. Sebelum nama penulis didalam nama penulis diawali
kata…dan diakhiri …<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Oleh,karena c.
Oleh, gelar<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Karena, gelar d.
Gelar, oleh<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah c. Oleh, gelar<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">4. Manfaat penyusunan laporan…<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Memamerkan karangan kepada teman-teman<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Bukti tertulis pembuatan karangan ilmiah<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">c. </span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Bahan penyusunan rencana kegiatan sebelumnya<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">d. Bukti lisan pembuatan karangan
ilmiah<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah b. Bukti tertulis
pembuatan karangan ilmiah<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 15.0pt; text-align: justify;">
<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">5. Judul laporan biasanya didahuli
dengan kata-kata, kecuali..<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">a. Laporan
tentang c. Pendahuluan
tentang <o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">b. Penelitian tentang d. Laporan tahunan tentang<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah c. Pendahuluan
tentang<o:p></o:p></span></div>
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<br /></div>
<div align="center" class="MsoNormal" style="line-height: 15.0pt; text-align: center;">
<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
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<br /></div>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">D.Brotowidjoyo, Mukayat, “Penulisan Laporan
Ilmiah”, 2010, Akademi Pressindo. </span>atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-58964759934277505972014-04-18T14:16:00.004+07:002014-04-18T14:16:57.692+07:00Menulis Laporan Ilmiah<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">TUGAS PAPER</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">“Menulis Laporan Ilmiah</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">”</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Disusun oleh :</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Atika Ayuningtyas</span></u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Npm : 11211284</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">FAKULTAS EKONOMI</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="PT-BR" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: PT-BR; mso-fareast-font-family: "Times New Roman";">UNIVERSITAS GUNADARMA</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">BAB I</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">PENDAHULUAN</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1. 1 Latar Belakang</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Dalam suatu
karangan ilmiah seseorang harus dapat mengetahui langkah-langkah dalam
penulisan suatu karangan ilmiah. Setelah selesai membuat langkah-langkah
penulisan maka seorang penulis harus membuat laporan dari penulisan yang dia
buat. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Dalam makalah
ini akan dibahas lebih lanjut tentang penulisan suatu laporan ilmiah.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.2 Rumusan Masalah<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1. Apakah
macam-macam laporan dalam penulisan ilmiah?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">2. Apakah
ciri-ciri laporan ilmiah?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">3. Bagaimanakah
persyaratan bagi pembuat laporan ilmiah?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.3 Tujuan <o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.
Untuk mengetahui macam-macam laporan dalam penulisan ilmiah<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">2.
Untuk mengetahui ciri-ciri laporan ilmiah<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">3.
Untuk mengetahui persyaratan bagi pembuat laporan ilmiah<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.4 Manfaat <o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;"> </span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat dari
penelitian ini adalah:</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> Dapat menambah pengetahuan dan wawasan serta
dapat mengaplikasikan teori yang telah diperoleh selama perkuliahan.</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2. Bagi Pembaca</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu
dan memperoleh informasi lebih dalam tentang suatu laporan dalam pembuatan
penulisan ilmiah.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">BAB
II<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">PEMBAHASAN<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2.1
Macam-macam Laporan<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 15.2pt; mso-background-themecolor: background1; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 15.2pt; mso-background-themecolor: background1; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1.Laporan Ilmiah.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.2pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-background-themecolor: background1; text-align: justify; text-indent: .5in;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Laporan Ilmiah adalah
laporan yang disusun melalui tahapan berdasarkan teori tertentu dan menggunakan
metode ilmiah yang sudah disepakati oleh para ilmuwan.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.2pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-background-themecolor: background1; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 15.2pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-background-themecolor: background1; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2. Laporan Teknis.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.2pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-background-themecolor: background1; text-align: justify; text-indent: .5in;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Laporan tentang hal
teknis penyelenggaraan kegiatan suatu badan atau instansi.Laporan teknis
mengandung data obyektif tentang sesuatu.data obyektif dalam laporan teknis itu
juga mengandung sifat ilmiah,tetapi segi kepraktisannya lebih menonjol.sehingga
yang dimaksud dengan laporan teknis adalah suatu pemberitahuan tentang tanggung
jawab yang dipercayakan,dari si pelapor (perseorangan,tim,badan,atau instansi)
kepada si penerima laporan tentang teknis penyelenggaraan suatu kegiatan. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.2pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-background-themecolor: background1; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<em><span style="background-position: initial initial; background-repeat: initial initial; border: 1pt none windowtext; font-size: 12pt; font-style: normal; padding: 0in;">Macam-macam laporan menurut bentuknya :<o:p></o:p></span></em></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Laporan berbentuk formulir<b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Laporan berbentuk surat<b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Laporan berbentuk naskah<b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpLast" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Laporan berbentuk buku<b><o:p></o:p></b></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2.2
Ciri-ciri Laporan<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Ringkas<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Dalam
laporan yang ditulis hanya mengemukakan hal pokok secara ringkas yang
berhubungan dengan tugasnya sehingga penerima laporan segera mengetahui
permasalahannya.<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> b. Lengkap<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Laporan
akan semakin sempurna jika dilengkapi dengan sumber kepustakaan.<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> c.
Logis<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Laporan
dianggap logis jika keterangan yang diberikan dapat ditelusuri alasan-alasan
yang masuk akal.<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> d.
Sistematis<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Laporan
dianggap sistematis jika disusun secara berurutan dan saling berhubungan.<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> <b>2.3 Persyaratan Bagi Pembuat Laporan<o:p></o:p></b></span></div>
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<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Memiliki pengetahuan tangan
pertama tentang hal yang dilaporkan. Sering kali pengetahuan tangan
pertama itu perlu dilengkapi dengan pengetahuan dan pengalaman orang lain.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 27.0pt; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Memiliki sifat tekun dan
teliti. Laporan yang baik tidak meninggalkan pertanyaan tak terjawab bagi
pembacanya. Semua kesimpulan yang dapat ditarik dan pernyataan-pernyataan
umum harus dibuat secara tepat. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 27.0pt; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Bersifat objektif.
Pernyataan yang dibuat harus menurut kenyataan; kesimpulan dan rekomendasi
dibenarkan oleh kenyataan, walaupun konklusi dan rekomendasi itu
berlawanan dengan yang diharapkan, bahkan dapat berakibat merugikan bagi
dirinya sendiri. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 27.0pt; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in; vertical-align: baseline;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Kemampuan untuk
menganalisis dan menyamaratakan. Laporan itu adalah sebuah analisis.
Pembuat laporan membagi-bagi subjek, memperlihatkan bagian-bagian yang
berbeda, dan menunjukkan kaitannya satu dengan yang lain.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; vertical-align: baseline;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center; vertical-align: baseline;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">BAB III<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">PENUTUP<o:p></o:p></span></b></div>
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<br /></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Di dalam suatu karangan
ilmiah terdapat berbagai macam jenisnya seperti karangan ilmiah populer,
jurnal, skripsi, tesis, dan juga disertasi yang dapat dipergunakan manusia
untuk menulis. Karangan ilmiah tersebut berguna sebagai hasil dari suatu
penelitian dan dituangkan menggunakan metode penulisan ilmiah.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify; text-indent: .5in;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Setelah selesai membuat
langkah dalam karangan seorang penulis juga harus membuat laporan dalam suatu
penulisan. Dan juga harus mengetahui ciri-ciri laporan dan persyaratan bagi penulis agar laporan tersebut dapat
dibuat dengan sebaik-baiknya.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Pertanyaan :<o:p></o:p></span></div>
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<br /></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">1. Dibawah ini merupakan
ciri dari laporan ilmiah, kecuali…<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">a. Logis c. Sistematis<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">b. Ringkas d. Acak<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya adalah d. Acak<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">2. Laporan menurut bentuknya…<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">a. Laporan Berbentuk Formulir c. Laporan Berbentuk Semboyan<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">b. Laporan Berbentuk novel d. Laporan Berbentuk Puisi<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya adalah a. Laporan
Berbentuk Formulir<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">3. Ciri-ciri laporan yang
bersifat lengkap maksudnya adalah…<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">a. </span><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Mengemukakan hal pokok secara ringkas yang
berhubungan dengan tugasnya sehingga penerima laporan segera mengetahui
permasalahannya</span><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">b. </span><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Keterangan yang diberikan dalam laporan dapat ditelusuri alasan-alasan
yang masuk akal<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">c. Laporan yang dilengkapi dengan sumber kepustakaan<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">d. Laporan yang disusun secara berurutan<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah c. Laporan yang dilengkapi dengan sumber
kepustakaan<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">4. Ciri-ciri laporan dalam penulisan ilmiah
ada..<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">a. 7 c.
4<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">b. 3 d.
5<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Jawabannya adalah c. 4<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify; text-indent: -0.25in;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">5. Yang termasuk di dalam laporan ilmiah dibawah ini adalah…<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Logis c.
Tidak Lengkap<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Acak d.
Tidak Masuk Akal<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah a. Logis<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: center;">
<b><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://bald-gugungondrong.blogspot.com/2013/05/pengertian-tujuan-manfaat-jenis-dan.html">http://bald-gugungondrong.blogspot.com/2013/05/pengertian-tujuan-manfaat-jenis-dan.html</a><o:p></o:p></span></div>
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<br /></div>
<br />
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">http://panduanguru.com/persyaratan-penulis-laporan-ilmiah-panduan-laporan-ilmiah-untuk-guru/<o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-2007815431782341782014-04-18T14:16:00.001+07:002014-04-18T14:16:31.334+07:00Karangan Ilmiah<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">TUGAS PAPER</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">“Karangan Ilmiah</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">”</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Npm : 11211284</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">FAKULTAS EKONOMI</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<div align="center" class="MsoNormal" style="text-align: center;">
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<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">BAB I</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">PENDAHULUAN</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1. 1 Latar Belakang</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Ada bermacam-macam cara seseorang untuk
mengekspresikan dirinya, misalnya dengan membuat suatu tulisan, bernyanyi,
menggambar, dan lain sebagainya. Berbagai contoh tulisan yang dibuat :
karangan, cerpen, novel, drama, dan lain-lain.</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Karangan
menurut macam, bentuk, dan sifatnya terbagi menjadi beberapa bentuk. Dalam
makalah ini akan membahas lebih dalam tentang karangan ilmiah dan hal-hal yang
terkait dengan karangan ilmiah.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.2 Rumusan Masalah<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1. Apakah
perbedaan dari skripsi, tesis, dan disertasi?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">2. Apakah
pengertian karangan ilmiah populer?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">3. Apakah
pengertian jurnal?<o:p></o:p></span></div>
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<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.3 Tujuan <o:p></o:p></span></b></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.
Untuk mengetahui perbedaan skripsi, tesis, dan disertasi<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">2.
Untuk mengetahui pengertian karangan ilmiah populer<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">3.
Untuk mengetahui pengertian jurnal<o:p></o:p></span></div>
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<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.4 Manfaat <o:p></o:p></span></b></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;"> </span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat dari
penelitian ini adalah:</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> Dapat menambah pengetahuan dan wawasan serta
dapat mengaplikasikan teori yang telah diperoleh selama perkuliahan.</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2. Bagi Pembaca</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu
dan memperoleh informasi lebih dalam tentang suatu karangan ilmiah seperti
jurnal, karangan ilmiah populer, dan lain sebagainya.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">BAB
II<o:p></o:p></span></b></div>
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<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">PEMBAHASAN<o:p></o:p></span></b></div>
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<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2.1
Skripsi, Tesis dan Disertasi<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Skripsi adalah laporan
tertulis hasil penelitian yang dilakukan oleh mahasiswa dengan bimbingan Dosen
Pembimbing Skripsi untuk dipertahankan dihadapan Penguji Skripsi sebagai syarat
untuk memperoleh derajat Sarjana S1 merupakan karya tulis ilmiah berdasarkan
hasil penelitian yang</span><span style="letter-spacing: -.9pt;">dilakukan oleh seorang mahasiswa sebagai tugas akhir untuk memperoleh
gelar </span>sarjana.<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> </span></b><span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;">Tesis
adalah karya ilmiah yang ditulis dalam rangka penyelesaian studi pada tingkat
program S2, yang diajukan untuk dinilai oleh tim penguji guna memperoleh gelar
Magister. Pembahasan dalam tesis mencoba mengungkapkan persoalan ilmiah
tertentu dan memecahkannya secara analisis kritis.<o:p></o:p></span></div>
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<span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;"> </span><strong><span style="background-position: initial initial; background-repeat: initial initial; font-size: 12pt; font-weight: normal;">Disertasi</span></strong><span class="apple-converted-space"><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;"> </span><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">adalah
karya tulis ilmiah resmi akhir seorang mahasiswa dalam menyelesaikan Program S3
ilmu pendidikan.</span><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
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<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">2.2
Karangan Ilmiah Populer<o:p></o:p></span></b></div>
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<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;"> </span></b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Karangan ilmiah populer adalah </span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">karangan yang dihasilkan bertujuan untuk
mempengaruhi pembaca dengan gaya bahasa formal dan berisi fakta yang
disimpulkan subyektif.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2.3 Jurnal<o:p></o:p></span></b></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;">Jurnal ilmiah</span><span class="apple-converted-space"><span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="text-align: start;"> </span></span><span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;">merupakan salah satu jenis<span class="apple-converted-space"> </span></span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><a href="http://id.wikipedia.org/wiki/Jurnal_akademik" style="text-align: start;" title="Jurnal akademik"><span style="background-position: initial initial; background-repeat: initial initial; color: black; text-decoration: none;">jurnal akademik</span></a></span><span class="apple-converted-space"><span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="text-align: start;"> </span></span><span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;">di mana penulis mempublikasikan artikel ilmiah. Untuk
memastikan kualitas ilmiah pada artikel yang diterbitkan, suatu artikel biasa
diteliti oleh rekan-rekan sejawatnya dan direvisi oleh penulis, hal ini dikenal
sebagai<span class="apple-converted-space"> </span></span><i style="text-align: start;">peer review</i><span class="apple-converted-space"><span style="text-align: start;"> </span></span><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">(</span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><a href="http://id.wikipedia.org/wiki/Penelaahan_sejawat" style="text-align: start;" title="Penelaahan sejawat"><span style="color: black;">penelaahan sejawat</span></a><span style="background-position: initial initial; background-repeat: initial initial;"><span style="text-align: start;">).</span><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="background-position: initial initial; background-repeat: initial initial;"><span style="text-align: start;"><br /></span></span></span></div>
<div align="center" class="MsoNormal" style="background: white; mso-line-height-alt: 13.65pt; text-align: center;">
<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 14pt;">BAB III<o:p></o:p></span></b></div>
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<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 14pt;">PENUTUP<o:p></o:p></span></b></div>
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<br /></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Di dalam suatu karangan
ilmiah terdapat berbagai macam jenisnya seperti karangan ilmiah populer,
jurnal, skripsi, tesis, dan juga disertasi yang dapat dipergunakan manusia
untuk menulis. Karangan ilmiah tersebut berguna sebagai hasil dari suatu
penelitian dan dituangkan menggunakan metode penulisan ilmiah.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 12.0pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Pertanyaan :<o:p></o:p></span></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">1. </span><span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;">Karya
ilmiah yang ditulis dalam rangka penyelesaian studi pada tingkat program S2
disebut...<o:p></o:p></span></div>
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<span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;">a. Skripsi c.
Disertasi<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.0pt; text-align: justify;">
<span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;">b. Tesis d.
Jurnal<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.0pt; text-align: justify;">
<span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya adalah b. Tesis<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 12.0pt; text-align: justify;">
<span lang="NO-BOK" style="font-family: 'Times New Roman', serif; font-size: 12pt;">2. Salah </span><span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;">satu
jenis<span class="apple-converted-space"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"><a href="http://id.wikipedia.org/wiki/Jurnal_akademik" style="text-align: start;" title="Jurnal akademik"><span style="background-position: initial initial; background-repeat: initial initial; color: black; text-decoration: none;">jurnal akademik</span></a></span><span class="apple-converted-space"><span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;"><span style="text-align: start;"> </span></span><span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;">di mana penulis mempublikasikan artikel ilmiah disebut…<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.0pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;">a. Jurnal c.
Karangan Ilmiah Populer<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.0pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;">b. Skripsi d.
Tesis<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.0pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya adalah a. Jurnal<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.65pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; color: #252525; font-family: 'Times New Roman', serif; font-size: 12pt;">3. </span><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Karya
tulis ilmiah resmi akhir seorang mahasiswa dalam menyelesaikan Program S3 ilmu
pendidikan pengertian dari…<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">a. Skripsi c. Tesis<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">b. Penulisan Ilmiah d. Disertasi<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya adalah d.
Disertasi<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">4. </span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Karangan yang dihasilkan bertujuan untuk
mempengaruhi pembaca dengan gaya bahasa formal dan berisi fakta yang
disimpulkan subyektif disebut..<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Karangan Non Ilmiah c.
Karangan Ilmiah Populer<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Skripsi d.
Novel<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah c. Karangan Ilmiah Populer<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">5. </span><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Laporan
tertulis hasil penelitian yang dilakukan oleh mahasiswa dengan bimbingan Dosen
Pembimbing untuk memperoleh gelar sarjana S1 adalah pengertian…<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">a. Skripsi c. Disertasi<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">b. Tesis d. Jurnal<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya adalah a.
Skripsi<o:p></o:p></span></div>
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<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 14pt;">DAFTAR
PUSTAKA<o:p></o:p></span></b></div>
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<br /></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;"><a href="http://diyanpleiades.blogspot.com/2012/06/definisi-skripsithesis-dan-disertasi.html">http://diyanpleiades.blogspot.com/2012/06/definisi-skripsithesis-dan-disertasi.html</a><o:p></o:p></span></div>
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<br />
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;"><a href="http://id.wikipedia.org/wiki/Jurnal_ilmiah">http://id.wikipedia.org/wiki/Jurnal_ilmiah</a><o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-40081498785823645552014-04-18T14:15:00.002+07:002014-04-18T14:15:13.407+07:00Karangan Ilmiah<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">TUGAS PAPER</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">“Karangan Ilmiah</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">”</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Disusun oleh :</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Atika Ayuningtyas</span></u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Npm : 11211284</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">FAKULTAS EKONOMI</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">BAB I</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">PENDAHULUAN</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1. 1 Latar Belakang</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Ada bermacam-macam cara seseorang untuk
mengekspresikan dirinya, misalnya dengan membuat suatu tulisan, bernyanyi,
menggambar, dan lain sebagainya. Berbagai contoh tulisan yang dibuat :
karangan, cerpen, novel, drama, dan lain-lain.</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Karangan
menurut macam, bentuk, dan sifatnya terbagi menjadi beberapa bentuk. Dalam
makalah ini akan membahas lebih dalam tentang karangan ilmiah.<o:p></o:p></span></div>
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<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.2 Rumusan Masalah<o:p></o:p></span></b></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1. Apakah
pengertian timbangan buku?<o:p></o:p></span></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">2. Apakah
pengertian ringkasan?<o:p></o:p></span></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">3. Apakah
pengertian timbangan pustaka?<o:p></o:p></span></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">4.
Apakah perbedaan timbangan buku dan timbangan pustaka?<o:p></o:p></span></div>
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<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.3 Tujuan <o:p></o:p></span></b></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.
Untuk mengetahui pengertian timbangan buku<o:p></o:p></span></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">2.
Untuk mengetahui pengertian ringkasan<o:p></o:p></span></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">3.
Untuk mengetahui pengertian timbangan pustaka<o:p></o:p></span></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">4.
Untuk mengetahui perbedaan timbangan buku dan timbangan pustaka<o:p></o:p></span></div>
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<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.4 Manfaat <o:p></o:p></span></b></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;"> </span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat dari
penelitian ini adalah:</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> Dapat menambah pengetahuan dan wawasan serta
dapat mengaplikasikan teori yang telah diperoleh selama perkuliahan.</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2. Bagi Pembaca</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu
dan memperoleh informasi lebih dalam tentang suatu karangan ilmiah timbangan
buku, timbangan pustaka, dan ringkasan.<o:p></o:p></span></div>
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<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">BAB
II<o:p></o:p></span></b></div>
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<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">PEMBAHASAN<o:p></o:p></span></b></div>
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<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2.1
Timbangan Buku<o:p></o:p></span></b></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Timbangan buku adalah tulisan yang menyajikan sejumlah
informasi tentang sebuah buku yang ditinjau dan dinilai secara isi sebuah buku</span>.<o:p></o:p></div>
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<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">2.2 Ringkasan<o:p></o:p></span></b></div>
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<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;"> </span></b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Ringkasan adalah suatu pembahasan yang singkat dari suatu
buku dapat dikatakan suatu ringkasan adalah suatu kesimpulan dari suatu buku.<o:p></o:p></span></div>
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<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">2. 3. Timbangan Pustaka<o:p></o:p></span></b></div>
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<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;"> </span></b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Timbangan pustaka adalah tulisan yang menyajikan sejumlah
informasi tentang sumber penulisnya seperti pengarang, nama buku, tahun dan
diterbitkan.</span><o:p></o:p></div>
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<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 14pt;">BAB II<o:p></o:p></span></b></div>
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<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 14pt;">PENUTUP<o:p></o:p></span></b></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;"> Dalam suatu karangan ilmiah sangat
penting untuk membaca buku untuk referensi dalam suatu penulisan ilmiah. Dari
suatu buku tersebut tidak mungkin penulis menulis semua isi dari buku,
disinilah suatu kegunaan dari sebuah ringkasan, timbangan buku, dan timbangan
pustaka dibuat.<o:p></o:p></span></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Pertanyaan
:<o:p></o:p></span></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">1. Tulisan
yang menyajikan sejumlah informasi tentang sebuah buku yang ditinjau dan
dinilai secara isi sebuah buku</span> disebut…<o:p></o:p></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">a.
Timbangan Pustaka c. Ringkasan<o:p></o:p></span></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">b.
Timbangan Buku d.
Kesimpulan<o:p></o:p></span></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya
adalah b. Timbangan Buku<o:p></o:p></span></div>
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<br /></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">2.
Timbangan buku adalah….<o:p></o:p></span></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">a. Tulisan
yang menyajikan sejumlah informasi tentang sebuah buku yang ditinjau dan
dinilai secara isi sebuah buku</span><o:p></o:p></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: Verdana, sans-serif; font-size: 10pt;">b. </span><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Suatu pembahasan yang singkat dari suatu buku dapat dikatakan
suatu ringkasan adalah suatu kesimpulan dari suatu buku<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">c. Tulisan
yang menyajikan sejumlah informasi tentang sumber penulisnya seperti pengarang,
nama buku, tahun dan diterbitkan<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">d. Tulisan
yang menyajikan suatu pendapat kesimpulan dari para ahli.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya
adalah a. Tulisan yang menyajikan sejumlah informasi tentang sebuah buku yang
ditinjau dan dinilai secara isi sebuah buku</span><o:p></o:p></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">3. Suatu
pembahasan yang singkat dari suatu buku dapat dikatakan suatu ringkasan adalah
suatu kesimpulan dari suatu buku disebut…<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">a.
Kesimpulan c.
Timbangan Pustaka<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">b.
Timbangan Buku d.
Ringkasan<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya
adalah d. Ringkasan<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">4. Tulisan
yang menyajikan sejumlah informasi tentang sumber penulisnya seperti pengarang,
nama buku, tahun dan diterbitkan disebut…<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">a. Timbangan
Pustaka c. Ringkasan<o:p></o:p></span></div>
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<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">b.
Timbangan Buku d.
Pembahasan<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya
adalah a. Timbangan Pustaka<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">5.
Ringkasan adalah…<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">a. Tulisan
yang menyajikan sejumlah informasi tentang sumber penulisnya seperti pengarang,
nama buku, tahun dan diterbitkan<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">b. Suatu
pembahasan yang singkat dari suatu buku dapat dikatakan suatu ringkasan adalah
suatu kesimpulan dari suatu buku<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">c. Tulisan
yang menyajikan sejumlah informasi tentang sebuah buku yang ditinjau dan
dinilai secara isi sebuah buku</span><o:p></o:p></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">d. Tulisan
yang menyajikan suatu pendapat kesimpulan dari para ahli<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">Jawabannya
adalah b. Suatu pembahasan yang singkat dari suatu buku dapat dikatakan suatu
ringkasan adalah suatu kesimpulan dari suatu buku<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 14pt;">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<br />
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt;">http://rezaabiyasa.wordpress.com/2011/03/29/pengertian-resensi-timbangan-buku-dan-timbangan-pustaka/<o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-88837660972378708162014-04-18T14:14:00.002+07:002014-04-18T14:14:18.140+07:00Metode Ilmiah<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">TUGAS PAPER</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">“Metode Ilmiah</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">”</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Disusun oleh :</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 13.65pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Atika Ayuningtyas</span></u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Npm : 11211284</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">FAKULTAS EKONOMI</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span lang="PT-BR" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: PT-BR; mso-fareast-font-family: "Times New Roman";">Jl. Akses UI Kelapa
Dua, Depok</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">2014</span><!--[if mso & !supportInlineShapes & supportFields]><span
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">BAB I</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">PENDAHULUAN</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1. 1 Latar Belakang</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify; text-indent: 0.5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Ilmu pengetahuan dan
teknologi selalu berkembang dan mengalami kemajuan, sesuai dengan perkembangan
zaman dan perkembangan cara berpikir manusia. Bangsa Indonesia sebagai salah
satu negara berkembang tidak akan bisa maju selama belum memperbaiki kualitas
sumber daya manusia bangsa kita. Kualitas hidup bangsa dapat meningkat jika
ditunjang dengan sistem pendidikan yang mapan. Dengan sistem pendidikan yang
mapan, memungkinkan kita berpikir kritis, kreatif, dan produktif.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify; text-indent: 0.5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Dalam UUD 1945
disebutkan bahwa negara kita ingin mewujudkan masyarakat yang cerdas. Untuk
mencapai bangsa yang cerdas, harus terbentuk masyarakat belajar. Masyarakat
belajar dapat terbentuk jika memiliki kemampuan dan keterampilan mendengar dan
minat yang besar.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify; text-indent: 0.5in;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">Untuk itu diperlukan suatu metode ilmiah agar masyarakat
dapat lebih mengetahui tentang suatu jawaban ilmiah dengan lebih logis dan
dapat diakui kebenarannya.<o:p></o:p></span></div>
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<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.2 Rumusan Masalah<o:p></o:p></span></b></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1. Apakah
pengertian metode ilmiah?<o:p></o:p></span></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">2.
Bagaimanakah suatu sikap ilmiah dalam penulisan?<o:p></o:p></span></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">3.
Bagaimanakah langkah-langkah pelaksanaan penulisan metode ilmiah?<o:p></o:p></span></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">4.
Apakah tujuan mempelajari metode ilmiah?<o:p></o:p></span></div>
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<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.3 Tujuan <o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.
Untuk mengetahui pengertian metode ilmiah<o:p></o:p></span></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">2.
Untuk mengetahui suatu sikap ilmiah dalam penulisan<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">3.
Untuk mengetahui langkah-langkah pelaksaan penulisan metode ilmiah<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 10pt; text-align: justify;">
<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">4.
Untuk mempelajari tujuan metode ilmiah<o:p></o:p></span></div>
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<b><span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;">1.4 Manfaat <o:p></o:p></span></b></div>
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<span lang="SV" style="font-family: 'Times New Roman', serif; font-size: 12pt;"> </span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat dari
penelitian ini adalah:</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> Dapat menambah pengetahuan dan
wawasan serta dapat mengaplikasikan teori yang telah diperoleh selama
perkuliahan.</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2. Bagi Pembaca</span><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu
dan memperoleh informasi lebih dalam tentang suatu metode ilmiah baik itu sikap
dan langkah-langkah penulisan ilmiah.<o:p></o:p></span></div>
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<br /></div>
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<div align="center" class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">BAB
II<o:p></o:p></span></b></div>
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<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">PEMBAHASAN<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2.1
Pengertian Metode Ilmiah<o:p></o:p></span></b></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Metode
merupakan cara seseorang dalam suatu kegiatan untuk mempemudah memecahkan suatu
masalah secara sistematis, teratur, dan terkontrol. Ilmiah adalah suatu
keilmuan untuk mendapatkan pengetahuan secara alami berdasarkan bukti fisis.
Jadi metode ilmiah adalah suatu proses dalam melakukan proses ilmiah untuk
memperoleh pengetahuan secara sistematis berdasarkan bukti fisis.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2.2 Tujuan Mempelajari
Metode Penulisan Ilmiah<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1. Membantu memecahkan permasalahan dengan penalaran dan
pembuktian yang memuaskan<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2. Menguji hasil penelitian orang lain sehingga diperoleh
kebenaran yang objektif<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">3. Memecahkan jawaban rahasia alam yang sbeelumnya masih
teka-teki<o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2.3 Sikap Ilmiah<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Salah satu aspek tujuan
dalam mempelajari ilmu alamiah adalah pembentukan sikap ilmiah. Sikap ilmiah
tersebut di antaranya adalah :<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">1. Jujur<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">2. Terbuka<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">3. Toleransi<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">4. Skeptis<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">5. Optimis<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">6. Pemberani<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">7. Kreatif<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">2.4
Langkah-langkah Pelaksanaan Penulisan Ilmiah<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;"> Salah
satu syarat ilmu pengetahuan ialah materi pengetahuan itu harus diperoleh
melalui metode ilmiah. Metode ilmiah tentu harus menjamin akan menghasilkan
pengetahuan yang ilmiah, yaitu yang bercirikan objektifitas, konsisten dan
sistematik.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Langkah-lagkah operasional
metode ilmiah adalah sebagai berikut :<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">a. Perumusan masalah, yang dimaksud dengan
masalah di sini adalah pernyataan apa, mengapa, ataupun bagaimana tentang objek yang diteliti.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">b. Penyusunan hipotesis, yang dimaksud dengan
hipotesis adalah merupakan dugaan yang tentu saja didukung oleh pengetahuan
yang ada.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">c. Pengujian hipotesis, yaitu berbagai usaha
pengumpulan fakta-fakta yang relevan dengan hipotesis yang telah diajukan untuk
memperlihatkan apakah terdapat fakta-fakta yang mendukung hipotesis tersebut
atau tidak.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">d. Penarikan kesimpulan, penarikan kesimpulan
ini didasarkan atas penilaian- penilaian analisis dari fakta (data) untuk
melihat apakah hipotesis yang diajukan itu diterima tau tidak?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">.</span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">BAB
III<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">PENUTUP<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: .5in;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Metode ilmiah adalah suatu proses dalam
melakukan proses ilmiah untuk memperoleh pengetahuan secara sistematis
berdasarkan bukti fisis. Sikap ilmiah itu ada jujur, terbuka, toleransi,
ptimis, pemberani, dan kreatif. Langkah-langkah pelaksanaan penulisan metode
ilmiah terbagi menjadi : perumusan masalah, penyusunan hipotesis, pengujian
hipotesis, dan penarikan kesimpulan. <o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Pertanyaan :<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1. Suatu proses dalam melakukan proses ilmiah untuk memperoleh
pengetahuan secara sistematis berdasarkan bukti fisis adalah pengertian dari…<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Metodelogi c.
Penulisan Ilmiah<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Metode Ilmiah d.
Karangan Ilmiah<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah b. Metode Ilmiah<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2. Dibawah ini merupakan sikap ilmiah, kecuali…<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Jujur c.
Toleransi<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Terbuka d.
Sombong<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah d. Sombong<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">3. Ada berapa langkah dalam penulisan ilmiah…<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. 6 c.
4<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. 7 d.
5<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah c. 4<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">4.Dibawah ini merupakan langkah-langkah dalam penulisan ilmiah,
kecuali…<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Penyusunan Teori c.
Penyusunan Hipotesis<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Penarikan Kesimpulan d.
Perumusan Masalah<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah a. Penyusunan Teori<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">5. Menguji hasil penelitian orang lain sehingga diperoleh
kebenaran yang objektif merupakan salah satu…<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Tujuan Metode Ilmiah c.
Langkah-langkah Penulisan Ilmiah<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Sikap Ilmiah d.
Penarikan Kesimpulan<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah a. Tujuan Metode Ilmiah<o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
<br />
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">http://centermakalah.blogspot.com/2012/02/makalah-metode-ilmiah-dan-implementasi.html<o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-19298576781020534572014-03-09T10:30:00.001+07:002014-03-09T10:35:25.313+07:00karangan ilmiah<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">TUGAS PAPER</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">“Karangan Ilmiah</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">”</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Disusun oleh :</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Atika Ayuningtyas</span></u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Npm : 11211284</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">FAKULTAS EKONOMI</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">BAB I</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">PENDAHULUAN</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">1. 1 Latar Belakang<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Ada bermacam-macam cara seseorang untuk
mengekspresikan dirinya, misalnya dengan membuat suatu tulisan, bernyanyi, menggambar,
dan lain sebagainya. Berbagai contoh tulisan yang dibuat : karangan, cerpen,
novel, drama, dan lain-lain.<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Karangan
menurut macam, bentuk, dan sifatnya terbagi menjadi beberapa bentuk. Dalam
makalah ini akan membahas lebih dalam tentang karangan ilmiah.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
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<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">1. 2 Rumusan Masalah<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">11. Apakah pengertian dari karangan ?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">22. Bagaimanakah macam,
sifat dan bentuk dari suatu karangan ?</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">33. </span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Bagaimana perbedaan ciri-ciri antara karangan
ilmiah, karangan non ilmiah, dan karangan ilmiah populer ? <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1. 3 Tujuan<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">11. Untuk mengetahui
pengertian dari suatu karangan<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">22. Untuk mengetahui macam,
sifat dan bentuk dari suatu karagan<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">33. Untuk mengetahui
perbedaan yang dilihat dari ciri-ciri antara karangan ilmiah, karangan non
ilmiah, dan karangan populer<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1. 4 Manfaat<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat
dari penelitian ini adalah:</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> Dapat menambah pengetahuan dan wawasan serta
dapat mengaplikasikan teori yang telah diperoleh selama perkuliahan.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2.
Bagi Pembaca</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu dan memperoleh informasi lebih dalam tentang suatu
karangan, macam dan bentuk karangan. Mengatahui perbedaan ciri-ciri suatu
karangan.<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 14.25pt; text-align: center;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">BAB
II<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 14.25pt; text-align: center;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">PEMBAHASAN<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2. 1 Pengertian
Karangan<o:p></o:p></span></b></div>
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<br /></div>
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<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> </span></b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Karangan merupakan suatu bentuk pikiran atau ungkapan perasaan yang
dituangkan menjadi sebuah tulisan dengan kesatuan tema yang utuh. Dengan kata
lain karangan merupakan bentuk ekspresi seseorang di dalam sebuah tulisan. <o:p></o:p></span></div>
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<br /></div>
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<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2.2 Macam, Sifat, dan
Bentuk Karangan<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Macam-macam karangan antara lain :<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">1. Karangan narasi : Karangan yang menceritakan suatu kejadian agar
pembaca seolah-olah ikut merasakan kejadian yang tertulis di dalam karangan
itu.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">2. Karangan deskripsi : Karangan yang menggambarkan kejadian yang diceritakan
agar pembaca mempunyai gambaran akan cerita yang ditulis.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">3. Karangan eksposisi : Karangan yang memuat sejumlah informasi berupa fakta
dan juga data sejelas-jelasnya.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">4. Karangan argumentasi : Karangan yang bertujuan untuk membuktikan kebenaran
sehingga pembaca meyakini kebenaran dari karangan. <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">5. Karangan persuasi : Karangan yang bertujuan untuk mempengaruhi pembaca,
karangan jenis ini juga memerlukan suatu data.<o:p></o:p></span><br />
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><br /></span></div>
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<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; line-height: 107%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Sifat-sifat karangan antara lain :<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">1. Bebas :
Penulis bebas mengekspresikan karangan sesuai dengan daya pikirnya (imajinas)<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">2. Asli :
Maksudnya adalah karangan merupakan hasil dari pemikiran penulis sendiri bukan
dari hasil menjiplak karya orang lain<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"> Bentuk
karangan dibagi menjadi 3, yaitu prosa, puisi, dan drama. Prosa adalah suatu
cerita, dibedakan menjadi fiksi dan non fiksi. Fiksi merupakan karangan yang
dibuat berdasarkan daya imajinasi sang penulis. Contoh : novel, cerpen,dan
lain-lain. Sedangkan non fiksi merupakan karangan yang dibuat berdasarkan data
dan fakta yang diperoleh, contoh : karangan ilmiah, karangan non ilmiah, dan
karangan ilmiah populer. Puisi merupakan karangan yang terdiri dari bait-bait
dan sangat memperhatikan irama, rima dan kepadatan makna. Drama adalah karangan
yang terdiri dari dialog sebagai pembentuk alur.<o:p></o:p></span><br />
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><br /></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;">2. 3 Ciri-ciri Karangan Ilmiah<o:p></o:p></span></b><br />
<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;"><br /></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Ciri-ciri karangan ilmiah, yaitu :<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">1. Sistematis : Disusun berdasarkan
urutan-urutan tertentu misalnya berdasarkan klasifikasi, kausalitas, dan lain
sebagainya<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">2. Objektif :
Pembahasan penelitian sesuai hasil yang diteliti<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">3. Cermat, tepat, dan benar : Penelitian harus
cermat, tepat, dan benar agar hasil penelitiannya <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">4. Tidak melebih-lebihkan sesuatu<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">5. Tidak Persuasif : Karangan yang dihasilkan bukan untuk mempengaruhi pembaca<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;">2. 4 Ciri-ciri Karangan Non Ilmiah<o:p></o:p></span></b><br />
<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;"><br /></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Ciri-ciri karangan non ilmiah, yaitu :<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">1. Bersifat persuasif : Karangan yang dihasilkan bertujuan untuk mempengaruhi pembaca<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">2. Bersifat imajinatif : Karangannya sesuai dengan kemampuan imajinasi pengarang<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">3. Ditulis berdasarkan fakta pribadi<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">4. Tidak memuat hipotesis<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">5. Fakta yang disimpulkan subjektif<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;">2. 5 Ciri-ciri Karangan Populer<o:p></o:p></span></b><br />
<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;"><br /></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Ciri-ciri karangan popular, yaitu : <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">1. Bersifat persuasif : Karangan yang dihasilkan bertujuan untuk mempengaruhi pembaca<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">2. </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">Fakta yang disimpulkan
subyektif<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">3. Melebih-lebihkan
sesuatu<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">4. Gaya bahasa formal<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">5. Usulan bersifat argumentatif<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; line-height: 107%;">BAB
III<o:p></o:p></span></b></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; line-height: 107%;">PENUTUP<o:p></o:p></span></b></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;"> <span style="background: white; color: #333333;">Karangan
dapat diartikan sebagai </span></span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">bentuk pikiran atau ungkapan perasaan yang dituangkan menjadi sebuah
tulisan dengan kesatuan tema yang utuh. </span><span style="background: white; color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;"> Ada bebeparapa macam
jenis karangan, diantaranya adalah narasi, argumentasi, eksposisi, persuasi dan
deskripsi.<o:p></o:p></span></div>
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<span style="background: white; color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;"> Karangan
terdiri dari 2 sifat, yaitu bebas dan asli. Bentuk karangan terdiri dari prosa,
puisi, dan drama. Prosa dibagi menjadi fiksi dan non fiksi. Karangan fiksi
contohnya novel, drama, dan lain sebagainya. Karangan non fiksi contohnya
adalah</span><span style="background: white; color: #44546a; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-themecolor: text2;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-effects-shadow-align: topleft; mso-effects-shadow-alpha: 40.0%; mso-effects-shadow-angledirection: 2700000; mso-effects-shadow-anglekx: 0; mso-effects-shadow-angleky: 0; mso-effects-shadow-color: black; mso-effects-shadow-dpidistance: 1.5pt; mso-effects-shadow-dpiradius: 3.0pt; mso-effects-shadow-pctsx: 100.0%; mso-effects-shadow-pctsy: 100.0%; mso-effects-shadow-themecolor: dark1; mso-fareast-font-family: "Times New Roman"; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-type: none;">karangan ilmiah, karangan non ilmiah, dan karangan
ilmiah populer.</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;"><o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">Pertanyaan</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoListParagraph" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">11.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Suatu bentuk pikiran atau ungkapan perasaan yang
dituangkan menjadi sebuah tulisan dengan kesatuan tema yang utuh merupakan
pengertian...<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .25in; text-align: justify; text-indent: .25in;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">a. Berfikir c.
Emosi<o:p></o:p></span></div>
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<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">b. Karangan d. Lagu<o:p></o:p></span></div>
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<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah b.
Karangan<o:p></o:p></span></div>
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<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">22.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Di bawah ini merupakan macam-macam karangan,
kecuali…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">a. Karangan narasi c. Karangan persuasi<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">b. Karangan deskripsi d. Karangan ilmiah<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Jawabannya adalah d. Karangan ilmiah<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">33.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Yang termasuk di dalam bentuk karangan adalah…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">a. Prosa c.
Novel<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">b. Pantun d.
Karangan persuasi<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Jawabannya adalah a. Prosa<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">44.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Di bawah ini merupakan ciri-ciri karangan
ilmiah, kecuali…<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">a. Sistematis c.
Bersifat persuasif<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">b. Objektif d.
Tidak bersifat persuasif<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Jawabannya adalah c. Bersifat persuasif<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><br /></span></div>
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<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">55.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Prosa masuk di dalam kategori..<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">a. Bentuk karangan c. Sifat karangan<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">b. Macam-macam karangan d. Karangan argumentasi<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"> Jawabannya adalah a. Bentuk karangan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><br /></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt; line-height: 107%;">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
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<br /></div>
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<span style="background: white; color: #333333; font-family: "Verdana","sans-serif"; font-size: 10.0pt; line-height: 107%;">Ambary, Drs.
Abdullah.Tanpa Tahun.Intisari Tatabahasa Indonesia, Untuk SMTP.Bandung :
Djatnika Bandung.</span><o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.pengertianahli.com/2013/12/pengertian-karangan-dan-jenis-karangan.html"><span style="color: windowtext; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; text-decoration: none; text-underline: none;">http://www.pengertianahli.com/2013/12/pengertian-karangan-dan-jenis-karangan.html</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background: white; line-height: 14.65pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<a href="http://www.kopertis3.or.id/html/wp-content/uploads/2011/05/penulisan-ilmiah.pdf"><span style="color: windowtext; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; text-decoration: none; text-underline: none;">http://www.kopertis3.or.id/html/wp-content/uploads/2011/05/penulisan-ilmiah.pdf</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-64382337891752941922014-03-09T10:25:00.002+07:002014-03-09T10:25:57.912+07:00berfikir induktif<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">TUGAS PAPER</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">“Berfikir induktif</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">”</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Disusun oleh :</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Atika Ayuningtyas</span></u><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Npm : 11211284</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">FAKULTAS EKONOMI</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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Dua, Depok</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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id="_x0000_i1025" type="#_x0000_t75" style='width:3.6pt;height:30pt'>
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</v:shape><span style='mso-element:field-end'></span><![endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">BAB I</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">PENDAHULUAN</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">1. 1 Latar Belakang</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Pengambilan kesimpulan dengan menggunakan
logika berkaitan erat dengan cara berfikir deduktif dan induktif. Berfikir
induktif adalah pengambilan kesimpulan dari pola khusus untuk mendapatkan
kesimpulan yang umum. Di dalam makalah ini akan membahas tentang cara-cara
berfikir induktif dan juga apa saja yang termasuk dalam pemikiran induktif.</span><b><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">1. 2 Rumusan Masalah<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">11. Apakah pengertian dan perbedaan hipotesis
dan teori dalam penulisan?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">22. Bagaimanakah
induksi dalam metode eksposisi ?</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">33. Apakah hubungan
kausal dapat ditemukan di dalam kegiatan sehari-hari ? </span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">44. Apakah terdapat
perbedaan generalisasi dan analogi ?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">55. Bagaimanakah
macam-macam cara berfikir induktif ?</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1. 3 Tujuan<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">11. Untuk mengetahui pengertian
dan perbedaan hipotesis dan teori dalam penulisan<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">22. Untuk mengetahui
hubungan induksi dalam metode eksposisi<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">33. Untuk mengetahui
penerapan hubungan kausal dalam kegiatan sehari-hari<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">44. Untuk mengetahui
perbedaan generalisasi dan analogi<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">55. Untuk mengetahui
macam-macam cara berfikir induktif<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1. 4 Manfaat<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat
dari penelitian ini adalah:</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> Dapat menambah pengetahuan dan wawasan serta
dapat mengaplikasikan teori yang telah diperoleh selama perkuliahan.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2.
Bagi Pembaca</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu dan memperoleh informasi lebih dalam cara berfikir
induktif, apa saja yang termasuk dalam berfikir induktif dalam tulisan ini.<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 14.25pt; text-align: center;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">BAB
II<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 14.25pt; text-align: center;">
<b><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">PEMBAHASAN<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">2. 1 Hipotesis dan
Teori<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Dalam suatu penulisan, sangat penting untuk terlebih dahulu
melakukan suatu hipotesis untuk mendukung suatu data. Hipotesis atau hipotesa adalah
dugaan yang sifatnya spesifik dan prediktif, membahas tentang apa yang
diharapkan terjadi dalam penelitian. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Sedangkan teori
sifatnya lebih luas dari hipotesis, yaitu prinsip yang telah dikembangkan dan
diuji untuk menjelaskan beberapa aspek dari pengetahuan. Teori muncul dari
pengamatan berulang-ulang dengan menggabungkan beberapa fakta, data, hipotesis
dan prediksi. Perbedaan antara hipotesis dan teori :<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">11.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Teori memprediksi peristiwa secara umum
sedangkan hipotesis memprediksi peristiwa yang lebih khusus<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">22.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Teori telah diuji, dikembangkan dan dapat
diterima secara umum sedangkan hipotesis merupakan suatu dugaan yang belum
dapat diuji kebenarannya.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">2. 2 Generalisasi<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Generalisasi merupakan salah satu cara berfikir induktif dengan
menarik kesimpulan secara umum berdasarkan sejumlah data yang ada. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">2. 3 Analogi<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Selanjutnya salah satu cara berfikir induktif lainnya adalah
analogi. Paragraf analogi membandingkan dua hal yang banyak mengandung
persaman, dari persamaan tersebutlah dapat ditarik suatu kesimpulan dalam
paragraf. Contoh paragraf analogi :<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Bagi anda yang
hobi memelihara kelinci, tentu anda mengenal dengan baik merawat dan
mengurusnya. </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Pada dasarnya, proses mengurus
kelinci sama dengan proses merawat anak dalam keluarga. Keduanya sama-sama
memerlukan perhatian khusus. Pada kelinci, diperlukan perawatan khusus seperti
memberikan sayuran yang bergizi dan makan yang teratur, memberi vitamin agar si
kelinci terjaga kesehatannya, dan membersihkan kandang jika sudah sangat kotor.
Begitu pula dengan merawat anak. Pada anak, diperlukan kemampuan memberi
makanan yang bergizi, pembentukan kepribadian, serta perhatian khusus, yaitu
memberi kasih sayang agar kelak anak tumbuh dengan sehat, cerdas, dan bermoral
baik <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">2. 4 Hubungan Kausal<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Hubungan kausal atau hubungan sebab akibat adalah hubungan
ketergantungan dari dua konsep, gagasan, ide, dan permasalahan. Suatu kegiatan
tidak dapat mengalami suatu akibat jika belum mengalami sebab dan sebaliknya
suatu kegiatan tidak menunjukkan sebab jika tidak mengalami akibat. Contoh :<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Sebab
: Banyak mesin kendaraan yang kemasukan
air, karena jalanan tergenang banjir <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Akibat
: Kendaraan banyak yang mogok dan mengakibatkan kemacetan<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">2. 5 Induksi Dalam Metode Eksposisi<o:p></o:p></span></b></div>
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<br /></div>
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<b><span style="font-size: 14.0pt;"> </span></b>Eksposisi adalah salah satu
jenis pengembangan paragraf dalam penulisan yang isinya ditulis dengan tujuan
untuk menjelaskan atau memberikan pengertian dengan gaya penulisan yang
singkat, akurat, dan padat.<span style="color: #375362; font-family: "Verdana","sans-serif"; font-size: 10.0pt;"> </span>Berisi uraian atau penjelasan tentang suatu topik dengan
tujuan memberi informasi atau pengetahuan tambahan bagi pembaca. Paragraf
eksposisi dapat dilengkapi dengan grafik, gambar atau statistik. <span style="color: #375362; font-family: "Verdana","sans-serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">BAB III<o:p></o:p></span></b></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">PENUTUP<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-indent: .5in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Berfikir induktif pola pemikirannya adalah mencari suatu
permasalahan yang khusus untuk mendapatkan suatu kesimpulan umum. Cara berfikir
secara induktif adalah dengan hipotesis, teori, analogi, generalisasi, hubungan
kausal, dan induksi dalam metode eksposisi.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Pertanyaan
:<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">11.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Di bawah ini termasuk cara berfikir
induktif, kecuali…<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Generalisasi c. Silogisme<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Eksposisi d. Analogi<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah c. Silogisme<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">22.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Prinsip yang telah
dikembangkan dan diuji untuk menjelaskan beberapa aspek dari pengetahuan
disebut…</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Teori c. Hipotesis<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Analogi d. Eksposisi<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabanyya adalah a.
Teori<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">33.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Generalisasi adalah…<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. <span style="color: #171717;">berfikir
induktif dengan menarik kesimpulan secara khusus berdasarkan sejumlah data yang
ada<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. berfikir induktif
dengan menarik kesimpulan secara umum berdasarkan sejumlah data yang ada<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">c. berfikir deduktif
dengan menarik kesimpulan secara umum berdasarkan sejumlah data yang ada<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">d. berfikir deduktif
dengan menarik kesimpulan secara khusus berdasarkan sejumlah data yang ada<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah b.
Berfikir induktif dengan menarik kesimpulan secara umum berdasarkan sejumlah
data yang ada<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">44.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Hubungan Kausal sering disebut juga hubungan…<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Generalisasi c. Faktorial<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Penghubung d. Sebab akibat<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah d.
Sebab akibat<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">55.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Paragraf yang membandingkan dua persaman, dari
persamaan tersebutlah dapat ditarik suatu kesimpulan adalah paragraf…<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">a. Analogi c. Induktif<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">b. Generalisasi d. Deduktif<o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Jawabannya adalah a.
Analogi<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><b style="line-height: 16.5pt; text-align: center;"><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
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<a href="http://www.blogteori.com/2013/11/perbedaan-antara-teori-dan-hipotesis.html"><span style="color: windowtext; font-family: "Times New Roman","serif"; font-size: 12.0pt;">http://www.blogteori.com/2013/11/perbedaan-antara-teori-dan-hipotesis.html</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"><o:p></o:p></span></div>
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<a href="http://makalahpendidikan.blogdetik.com/contoh-paragraf-generalisasi/"><span style="color: windowtext; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">http://makalahpendidikan.blogdetik.com/contoh-paragraf-generalisasi/</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<a href="http://carapedia.com/paragraf_analogi_info697.html"><span style="color: windowtext; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">http://carapedia.com/paragraf_analogi_info697.html</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;"><o:p></o:p></span></div>
<br />
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">http//wikipedia.com/paragraf eksposisi</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-37142503869044532022014-03-09T10:21:00.003+07:002014-03-09T10:21:52.524+07:00berfikir deduktif<div class="MsoNormal" style="margin-left: .5in; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: 13.65pt; text-align: center;">
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">3EA06</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 16.0pt; mso-fareast-font-family: "Times New Roman";">BAB I</span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">1. 1 Latar Belakang<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Pengambilan
kesimpulan dengan menggunakan logika berkaitan erat dengan cara berfikir
deduktif dan induktif. Berfikir deduktif adalah pengambilan kesimpulan dari
pola umum untuk mendapatkan kesimpulan yang khusus. Di dalam makalah ini akan
membahas tentang cara-cara berfikir deduktif dan juga apa saja yang termasuk
dalam pemikiran deduktf.</span><b><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="color: #171717; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">1. 2 Rumusan Masalah<o:p></o:p></span></b></div>
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<br /></div>
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<span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">11. Bagaimanakah pengambilan keputusan dengan
cara berfikir deduktif ? <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">22. Apakah pengertian
dan jenis-jenis silogisme ?</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">33. Apakah perbedaan
antara silogisme kategorial, hipotesis, dan alternatif ? </span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">44. Apakah pengertian
dari entimen ?</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<b><span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">1. 3 Tujuan<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">11. Untuk mengetahui pengambilan
keputusan dengan cara berfikir deduktif<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">22. Untuk mengetahui pengertian
dan jenis-jenis silogisme<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">33. Untuk mengetahui perbedaan
silogisme kategorial, hipotesis, dan alternatif<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -.25in;">
<span lang="SV" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-fareast-font-family: "Times New Roman";">44. Untuk mengetahui
pengertian dari entimen<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1. 4 Manfaat<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">Sedangkan manfaat
dari penelitian ini adalah:</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">1</span><span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">. Bagi
Penulis</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";"> Dapat menambah pengetahuan dan wawasan serta
dapat mengaplikasikan teori yang telah diperoleh selama perkuliahan.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: -14.15pt;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-fareast-font-family: "Times New Roman";">2.
Bagi Pembaca</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="NO-BOK" style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: NO-BOK; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Dapat menambah ilmu dan memperoleh informasi mengenai silogisme dan cara berfikir deduktif.</span><span style="color: #171717; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt; line-height: 107%;">BAB II<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt; line-height: 107%;">PEMBAHASAN<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;">2. 1 Silogisme Kategorial<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;"><br /></span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-effects-shadow-align: topleft; mso-effects-shadow-alpha: 40.0%; mso-effects-shadow-angledirection: 2700000; mso-effects-shadow-anglekx: 0; mso-effects-shadow-angleky: 0; mso-effects-shadow-color: black; mso-effects-shadow-dpidistance: 1.5pt; mso-effects-shadow-dpiradius: 3.0pt; mso-effects-shadow-pctsx: 100.0%; mso-effects-shadow-pctsy: 100.0%; mso-effects-shadow-themecolor: dark1; mso-fareast-font-family: "Times New Roman"; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-type: none;">Sebelum membahas lebih jauh tentang silogisme
kategorial, terlebih dahulu kita harus memahamipengertian silogisme. Silogisme
adalah proses pengambilan kesimpulan secara deduktif yang terdiri dari
pernyataan dan kesimpulan. Silogisme kategorial adalah silogisme yang semua
pernyataannya merupakan kategorial. Pernyataan yang ada di silogisme disebut
dengan premis yang dibedakan menjadi premis mayor (premis yang termnya menjadi
predikat) </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";">dan premis
minor ( premis yang termnya menjadi subjek).<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;">2. 2 Silogisme Hipotesis<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;"><br /></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;"> </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";">Silogisme hipotesis adalah silogisme
yang semua pernyataannya adalah berupa hipotesis. Silogisme hipotesis terdiri dari :<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Silogisme yang premis
minornya mengakui bagian konsekuennya</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Silogisme yang premis mayornya
mengakui bagian konsekuennya</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Silogisme yang premis
minornya mengingkari bagian konsekuennya</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;">2. 3 Silogisme Alternatif<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;"><br /></span></b></div>
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Silogisme alternatif adalah silogisme yang terdiri atas
premis mayor berupa pernyataan alternatif. Pernyataan alternatif yaitu bila
premis minornya membenarkan salah satu alternatifnya, kesimpulannya akan
menolak alternatif yang lain. Contoh:<o:p></o:p></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Aminah
berada di<span class="apple-converted-space"> Jakarta </span></span><a href="http://id.wikipedia.org/wiki/Bandung" title="Bandung"></a><span class="apple-converted-space"><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">atau<span class="apple-converted-space"> Tangerang</span></span><a href="http://id.wikipedia.org/wiki/Bogor" title="Bogor"></a><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Aminah
berada di<span class="apple-converted-space"> Jakarta</span></span><a href="http://id.wikipedia.org/wiki/Bandung" title="Bandung"></a><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">.<o:p></o:p></span></div>
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<span style="font-family: 'Cambria Math', serif; font-size: 12pt;">∴</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;"> Jadi, Aminah tidak berada di Tangerang.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt;">2. 4
Entimen <o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 107%;"> </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Di dalam silogisme entimen hanya premis minor
dan kesimpulan yang digunakan. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Silogisme ini jarang
ditemukan dalam kehidupan sehari-hari, baik dalam tulisan maupun lisan. <o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt; line-height: 107%;">BAB III<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt; line-height: 107%;">PENUTUP<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"> Berfikir deduktif pola pemikirannya
adalah mencari suatu permasalahan yang umum untuk mendapatkan suatu kesimpulan
khusus. Silogisme merupakan salah satu cara berfikir dengan deduktif. Terdapat
bermacam-macam silogisme diantaranya adalah silogisme kategorial, alternatif,
hipotesis, dan entimen.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Pertanyaan
:<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><br /></span></div>
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<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">11.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-effects-shadow-align: topleft; mso-effects-shadow-alpha: 40.0%; mso-effects-shadow-angledirection: 2700000; mso-effects-shadow-anglekx: 0; mso-effects-shadow-angleky: 0; mso-effects-shadow-color: black; mso-effects-shadow-dpidistance: 1.5pt; mso-effects-shadow-dpiradius: 3.0pt; mso-effects-shadow-pctsx: 100.0%; mso-effects-shadow-pctsy: 100.0%; mso-effects-shadow-themecolor: dark1; mso-fareast-font-family: "Times New Roman"; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-type: none;">Proses pengambilan kesimpulan secara deduktif
yang terdiri dari pernyataan dan kesimpulan disebut…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">a. Survey c.
Proposisi<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">b. Silogisme d.
Implikasi</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Jawabannya adalah b. Silogisme<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><br /></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">22.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Di bawah ini merupakan jenis-jenis silogisme,
kecuali…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">a. Silogisme kategorial c. Silogisme hipotesis<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">b. Silogisme alternatif d. Silogisme konseptual</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Jawabannya adalah d. Silogisme konseptual<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">33.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Premis mayor adalah…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">a. Premis yang termnya menjadi predikat<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">b. Premis yang termnya menjadi subjek<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">c. Premis yang termnya menjadi objek<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">d. Premis yang termnya menjadi keterangan<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Jawabannya adalah a. Premis yang termnya menjadi predikat<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><br /></span></div>
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<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">44.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">Silogisme yang jarang ditemukan dalam tulisan
maupun lisan adalah…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;">a. Silogisme alternatif </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">c. Entimen</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">b. Silogisme hipotesis d. Silogisme kategorial<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">Jawabannya adalah c.
Entimen<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";">5</span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";">55.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">Pernyataan
yang ada di dalam silogisme disebut…<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">a. Premis c. Fakta <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">b. Remis d. Logis<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 107%;">Jawabannya adalah a.
Premis<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 16.0pt; line-height: 107%;">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
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<br /></div>
<br />
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 107%;"> http//wikipedia.com/silogisme<o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-71240565489611920432014-03-09T10:08:00.001+07:002014-03-09T10:08:18.838+07:00penalaran<div align="center" class="MsoNormal" style="background-color: white; margin-bottom: 0.0001pt; text-align: center;">
<b><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 16pt;">TUGAS PAPER</span></b><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">Mata Kuliah : Softskill</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">“Penalaran</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 16pt;">”</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<img alt="http://reniashellyana.files.wordpress.com/2012/09/logo_gunadarma.jpg?w=243&h=235" height="217" src="file:///C:/Users/User/AppData/Local/Temp/msohtmlclip1/01/clip_image002.jpg" v:shapes="Picture_x0020_3" width="218" /><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">Disusun oleh :</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<u><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">Atika Ayuningtyas</span></u><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">Npm : 11211284</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">3EA06</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">FAKULTAS EKONOMI</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span lang="PT-BR" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">UNIVERSITAS GUNADARMA</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span lang="PT-BR" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">Jl. Akses UI Kelapa Dua, Depok</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">2014</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 16pt;">BAB I</span></b><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 16pt;">PENDAHULUAN</span></b><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">1. 1 Latar Belakang<o:p></o:p></span></b></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 10pt;"> </span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;">Dalam kehidupan sehari-hari manusia selalu menggunakan pemikiran yang logis untuk mengambil suatu kesimpulan. Sebagai contoh seorang guru dalam menghukum muridnya akan memikirkan hukuman apa yang membuat jera tetapi mendidik untuk murid.<o:p></o:p></span></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;"> Selain itu penalaran juga harus menggunakan suatu fakta dan data untuk mendukungnya. Dalam makalah ini akan membahas lebih lanjut tentang penalaran dan hal-hal yang berhubungan dengan penalaran.<o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: Verdana, sans-serif; font-size: 14pt;"> </span></b><span style="color: #171717; font-family: Verdana, sans-serif; font-size: 10pt;"><o:p></o:p></span></div>
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<b><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">1. 2 Rumusan Masalah<o:p></o:p></span></b></div>
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<span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;">1. Bagaimanakah perbedaan antara penalaran dan inferensi dalam suatu penulisan ?<o:p></o:p></span></div>
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<span lang="SV" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;">2. Bagaimanakah perbedaan antara inferensi dan implikasi dalam suatu penulisan ?</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span lang="SV" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;">3. Apa saja cara yang digunakan untuk menguji data dan fakta ?</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span lang="SV" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;">4. Apakah pengertian dari wujud evidensi dan penalaran ?</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b><span lang="SV" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">1. 3 Tujuan<o:p></o:p></span></b></div>
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<span lang="SV" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;">1. Untuk mengetahui perbedaan antara penalaran dan inferensi dalam suatu penulisan<o:p></o:p></span></div>
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<span lang="SV" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;">2. Untuk mengetahui perbedaan anatara inferensi dan implikasi dalam suatu penulisan<o:p></o:p></span></div>
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<span lang="SV" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;">3. Untuk mengetahui cara apa saja yang digunakan untuk menguji suatu data dan fakta<o:p></o:p></span></div>
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<span lang="SV" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;">4. Untuk mengetahui pengertian dari wujud evidensi dan penalaran<o:p></o:p></span></div>
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<b><span lang="NO-BOK" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 14pt;">1. 4 Manfaat<o:p></o:p></span></b></div>
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<span lang="NO-BOK" style="color: #333333; font-family: 'Times New Roman', serif; font-size: 12pt;">Sedangkan manfaat dari penelitian ini adalah:</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span lang="NO-BOK" style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;">1</span><span lang="NO-BOK" style="color: #333333; font-family: 'Times New Roman', serif; font-size: 12pt;">. Bagi Penulis</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span lang="NO-BOK" style="color: #333333; font-family: 'Times New Roman', serif; font-size: 12pt;"> Dapat menambah pengetahuan dan wawasan serta dapat mengaplikasikan teori yang telah diperoleh selama perkuliahan.<o:p></o:p></span></div>
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<span lang="NO-BOK" style="color: #333333; font-family: 'Times New Roman', serif; font-size: 12pt;">2. Bagi Pembaca</span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span lang="NO-BOK" style="color: #333333; font-family: 'Times New Roman', serif; font-size: 12pt;">Dapat menambah ilmu dan memperoleh informasi lebih dalam tentang penalaran di tulisan ini.<b> </b></span><span style="color: #171717; font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt; line-height: 22.82666778564453px;">BAB II<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt; line-height: 22.82666778564453px;">PEMBAHASAN<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;">2. 1 Pengertian Penalaran<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;"> </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Penalaran adalah cara mengambil kesimpulan dengan menggunakan logika, maksud dari logika disini adalah proses berfikir menggunakan akal sehat. Sedangkan proses berfikir tidak menggunakan logika disebut intuisi.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;">2. 2 Proposisi<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;"> Suatu kalimat terdiri dari dua unsur utama</span><span style="color: #2a2a2a; font-family: Verdana, sans-serif; font-size: 8.5pt; line-height: 12.126666069030762px;"> </span><span style="color: #2a2a2a; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">yaitu subjek dan predikat. Subjek dan predikat ini yang disebut dengan proposisi. Subjek menerangkan seseorang yang melakukan pekerjaan,sedangkan predikat menerangkan kegiatan yang sedang dilakukan.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;">2. 3 Inferensi dan Implikasi<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;"> </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Inferensi adalah proses pengambilan keputusan dengan menggunakan logika (penalaran). Maksudnya menganalisa masalah dan mengambil keputusan yang terbaik dalam menyelesaikannya. Terdapat simbol-simbol yang digunakan untuk metode inferensi seperti : p,q,r,s,t,dan lain-lain.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;"> Implikasi adalah pernyataan yang menggunakan kata hubung jika dan maka. Contoh :<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">p : Ari tidak mengikuti ujian statistika<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">q : Ari tidak lulus ujian<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">p→q : Jika Ari tidak mengikuti ujian statistika maka ia tidak lulus ujian.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;">2. 4 Wujud Evidensi<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;"> </span></b><span lang="SV" style="background-color: white; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Semua fakta, kesaksian, dan informasi yang dihubungkan untuk membuktikan suatu kebenaran. Fakta dalam kedudukan sebagai evidensi tidak boleh digabung dengan apa yang dikenal sebagai pernyataan atau penegasan. Dalam wujud yang paling rendah evidensi itu berbentuk data atau informasi. Yang dimaksud dengan data atau informasi adalah bahan keterangan yang diperoleh dari suatu sumber tertentu.<o:p></o:p></span></div>
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<b><span lang="SV" style="background-color: white; font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;">2. 5 Cara Menguji Data<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;"> Data dan informasi yang digunakan untuk penulisan harus berupa fakta. Oleh karena itu perlu dilakukan pengujian agar fakta itu dapat digunakan. Adapun cara yang digunakan untuk menguji data tersebut adalah :<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Observasi : Melakukan pengamatan langsung terhadap objek yang akan diteliti.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Kesaksian : Dalam pengujian data harus ada kesaksian dari narasumber tentang data yang diujikan<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Autoritas<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;">2. 6 Cara Menguji Fakta<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;"> </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Untuk menetapkan apakah data atau informasi yang kita peroleh itu merupakan fakta, maka harus diadakan penilaian. Dalam pengujian fakta harus terdapat dua unsur utama yaitu koherensi dan konsistensi untuk mendukung kebenaran dari suatu fakta.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 19.97333335876465px;">2. 7 Cara Menilai Autoritas<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;"> Penilaian autoritas tidak didasari dari kesaksian orang lain. Seorang penulis harus dapat membedakan apa yang hanya merupakan pendapat saja atau pendapat yang sungguh-sungguh didasarkan atas penelitian atau data eksperimental.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt; line-height: 22.82666778564453px;">BAB III<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt; line-height: 22.82666778564453px;">PENUTUP<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Penalaran dapat diartikan sebagai pengambil kesimpulan dengan menggunakan logika, maksud dari logika disini adalah proses berfikir menggunakan akal sehat. Penalaran dan inferensi hampir sama, yaitu keduanya menggunakan logika untuk suatu kesimpulan perbedaannya di dalam inferensi digunakan simbol.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;"> Untuk meyakinkan suatu data adalah benar maka data tersebut harus diuji terlebih dahulu. Pengujian suatu data dapat dilakukan dengan observasi, kesaksian, dan autoritas. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;"><o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Pertanyaan :<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">11.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Dibawah ini adalah cara untuk menguji suatu data, kecuali…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">a.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Observasi c. Kesaksian <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">b.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Autoritas d. Penalaran<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Jawabannya adalah d. Penalaran<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">22.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Cara mengambil keputusan dengan menggunakan logika disebut…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">a.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Penalaran c. Inferensi<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">b.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Proposisi d. Autoritas<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Jawabannya adalah a. Penalaran<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">33.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Pernyataan yang menggunakan kata hubung jika dan maka adalah..<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">a.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Inferensi c. Implikasi<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">b.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Wujud evidensi d. Fakta<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Jawabannya adalah c. Implikasi<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">44.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Dua unsur utama dalam proposisi adalah…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">a.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Subjek dan objek c. Subjek dan keterangan<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">b.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Subjek dan predikat d. Objek dan keterangan<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Jawabannya adalah b. Subjek dan predikat<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">55.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">Melakukan pengamatan langsung terhadap objek yang diteliti merupakan pengertian dari…<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;"> a. Observasi c. Kesaksian<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 17.1200008392334px;">b. Survey d. Autoritas<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 16pt; line-height: 22.82666778564453px;">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
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<a href="http://elearning.gunadarma.ac.id/docmodul/filsafat_ilmu/bab6-penalaran.pdf"><span style="color: windowtext;">http://elearning.gunadarma.ac.id/docmodul/filsafat_ilmu/bab6-penalaran.pdf</span></a><span class="MsoHyperlink"><span style="color: windowtext;"><o:p></o:p></span></span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 14.266666412353516px;">http//wikipedia.com/cara pengujian data<o:p></o:p></span></div>
<br />
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<span style="font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 14.266666412353516px;">http//wikipedia.com/wujud evidensi</span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-32901542991516256262014-01-22T08:49:00.000+07:002014-01-22T08:56:27.283+07:00mengapa produsen perlu mengamati perilaku konsumen<div align="center" class="MsoNormal" style="text-align: center;">
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<b><span style="font-size: 16.0pt;">TUGAS PAPER <o:p></o:p></span></b></div>
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<span style="font-size: 14.0pt;">Mata Kuliah : Softskill<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;">“Mengapa Produsen Perlu Mengamati Perilaku Konsumen</span><span style="font-size: 16.0pt;">”<b><o:p></o:p></b></span></div>
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<b><span style="font-size: 14.0pt;"><!--[if gte vml 1]><v:shapetype id="_x0000_t75"
coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe"
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<v:f eqn="sum @0 1 0"/>
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height:199.5pt'>
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o:title="logo_gunadarma1"/>
</v:shape><![endif]--><!--[if !vml]--><img height="266" src="file:///C:/DOCUME~1/hp/LOCALS~1/Temp/msohtml1/01/clip_image002.jpg" v:shapes="_x0000_i1025" width="284" /><!--[endif]--><o:p></o:p></span></b></div>
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<span style="font-size: 14.0pt;">Disusun oleh :<o:p></o:p></span></div>
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<u><span style="font-size: 14.0pt;">Atika Ayuningtyas<o:p></o:p></span></u></div>
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<span style="font-size: 14.0pt;">Npm : 11211284<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;">3EA06<o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 150%;">FAKULTAS EKONOMI<o:p></o:p></span></div>
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<span lang="PT-BR" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: PT-BR;">UNIVERSITAS
GUNADARMA<o:p></o:p></span></div>
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<span lang="PT-BR" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: PT-BR;">Jl.
Akses UI Kelapa Dua,Depok <o:p></o:p></span></div>
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<!--[if gte vml 1]><v:rect
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z-index:1' stroked="f"/><![endif]--><!--[if !vml]--><span style="height: 40px; left: 0px; margin-left: 506px; margin-top: 53px; mso-ignore: vglayout; position: absolute; width: 43px; z-index: 1;"><img height="40" src="file:///C:/DOCUME~1/hp/LOCALS~1/Temp/msohtml1/01/clip_image003.gif" v:shapes="_x0000_s1026" width="43" /></span><!--[endif]--><span style="font-size: 14.0pt; line-height: 150%;">2014<o:p></o:p></span></div>
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<span lang="SV" style="font-size: 14.0pt; mso-ansi-language: SV;">DAFTAR
ISI<o:p></o:p></span></h3>
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<span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">KATA
PENGANTAR</span><span lang="SV" style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-ansi-language: SV;">……………………………………………………………….1<o:p></o:p></span></h3>
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<span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">BAB I PENDAHULUAN<o:p></o:p></span></h3>
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<!--[if !supportLists]--><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1.1<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%;">Latar
Belakang………………………………………………………………………...2<o:p></o:p></span></span></h3>
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<!--[if !supportLists]--><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1.2<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%;">Rumusan
Masalah……………………………………………………………………..2<o:p></o:p></span></span></h3>
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<!--[if !supportLists]--><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1.3<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%;">Tujuan..………………………………………………………………………………..2<o:p></o:p></span></span></h3>
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<!--[if !supportLists]--><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1.4<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%;">Manfaat………………………………………………………………………………..3<o:p></o:p></span></span></h3>
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<span style="font-size: 14.0pt; line-height: 150%;">BAB II LANDASAN TEORI</span><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%;">………………………………………………...4</span><span style="font-size: 14.0pt; font-weight: normal; line-height: 150%;"><o:p></o:p></span></h3>
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<span style="font-size: 14.0pt; line-height: 150%;">BAB III PEMBAHASAN</span><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%;"><o:p></o:p></span></h3>
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<span lang="NO-BOK" style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-ansi-language: NO-BOK;">3.1 Pengertian Produsen…………………………………………………………………...5<o:p></o:p></span></h3>
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<span lang="NO-BOK" style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-ansi-language: NO-BOK;">3.3 Pengertian Konsumen .......................…………………………………………………5<o:p></o:p></span></h3>
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<span lang="SV" style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-ansi-language: SV;">3.4 Pengertian Perilaku Konsumen………………………………………………………..6<o:p></o:p></span></h3>
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<span lang="SV" style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-ansi-language: SV;">3.5 Perilaku Konsumen Rasional dan Konsumen Irasional.................................................6<o:p></o:p></span></h3>
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<span lang="SV" style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-ansi-language: SV;">3.6 Faktor – faktor Yang Mempengaruhi Perilaku
Konsumen............................................7<o:p></o:p></span></h3>
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<span lang="SV" style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-ansi-language: SV;">3.7 Peran Perilaku Konsumen Bagi
Produsen.....................................................................7<o:p></o:p></span></h3>
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<span lang="SV" style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-ansi-language: SV;">3.8 Hal – hal Yang Mempengaruhi Perilaku
Konsumen.....................................................7<o:p></o:p></span></h3>
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<span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">BAB IV KESIMPULAN</span><span lang="SV" style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-ansi-language: SV;">......................................................................................8<o:p></o:p></span></h3>
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<span style="font-size: 14.0pt; line-height: 150%;">DAFTAR PUSTAKA</span><span style="font-size: 14.0pt; font-weight: normal; line-height: 150%;">...</span><span style="font-size: 12.0pt; font-weight: normal; line-height: 150%;">..............................................................................................9<o:p></o:p></span></h3>
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<b><span style="font-size: 16.0pt; line-height: 150%;">KATA PENGANTAR<o:p></o:p></span></b></div>
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Puji syukur atas kehadirat Tuhan
Yang Maha Esa karena atas segala rahmat dan berkatnya sehingga penulis dapat
menyelesaikan tugas paper ini dengan baik. <o:p></o:p></div>
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Tugas paper ini ditujukan kepada
bapak Mujiyana sebagai Dosen Mata Kuliah Softskill. Makalah ini membahas
tentang Mengapa Produsen Perlu Mengamati Perilaku Konsumen.<o:p></o:p></div>
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Pada kesempatan ini penulis
menyampaikan ucapan terima kasih kepada bapak Mujiyana selaku Dosen Mata Kuliah
Softskill yang telah memberikan arahan dan bimbingan dalam menyempurnakan tugas
paper ini.<o:p></o:p></div>
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Penulis menyadari bahwa dalam makalah
ini masih banyak kekurangan dan jauh dari sempurna, sehingga penulis sangat
mengharapkan kritik dan saran yang membangun dari para pembaca untuk perbaikan
penulis dimasa yang akan datang. Semoga makalah ini bermanfaat bagi semua
pihak.<o:p></o:p></div>
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Depok, 18 Januari 2014<o:p></o:p></div>
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Penulis<o:p></o:p></div>
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<b><span style="font-size: 14.0pt; line-height: 150%;">1<o:p></o:p></span></b></div>
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<b><span style="font-size: 16.0pt; line-height: 150%;">BAB I<o:p></o:p></span></b></div>
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<b><span style="font-size: 16.0pt; line-height: 150%;">PENDAHULUAN<o:p></o:p></span></b></div>
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<b><span style="font-size: 14.0pt; line-height: 150%;">1. 1 Latar Belakang<o:p></o:p></span></b></div>
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<b><span style="font-size: 14.0pt; line-height: 150%;"> </span></b>Seiring
dengan banyaknya produksi barang-barang di <st1:country-region>Indonesia</st1:country-region>,
maka semakin banyak pula persaingan antar produsen. Terdapat kecenderungan
trend itu berubah sehingga terdapat keseimbangan permintaan dan penawaran di
pasar. <st1:city>Ada</st1:city> juga produsen yang baru
saja memulai memproduksi barangnya dan ingin mengetahui produk seperti apa yang
diinginkan konsumen.</div>
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Hal
inilah yang mendasari ‘Mengapa Produsen Perlu Mengamati Perilaku Konsumen’.
Dalam makalah ini penulis akan membahas tetang produsen, perilaku konsumen,
faktor-faktor yang memepengaruhi perilaku konsumen, dll.</div>
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<b><span style="font-size: 14.0pt; line-height: 150%;">1. 2 Rumusan Masalah<o:p></o:p></span></b></div>
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<!--[if !supportLists]-->1.<span style="font-size: 7pt; line-height: normal;"> </span><!--[endif]--><span dir="LTR">Apakah dengan mengamati perilaku konsumen, produsen dapat meningkatkan
kualitas produknya?</span></div>
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<!--[if !supportLists]--><span lang="SV">2.<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span lang="SV">Faktor-faktor apa saja yang mempengaruhi perilaku konsumen?<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span lang="SV">3.<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span lang="SV">Bagaimanakah peran konsumen bagi para produsen?<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span lang="SV">4.<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span lang="SV">Apakah dengan mengamati perilaku konsumen, produsen dapat mengetahui trend
yang berada di pasar?<o:p></o:p></span></span></div>
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<b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">1. 3 Tujuan<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span lang="SV">1.<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span lang="SV">Untuk menjadikan indikator produsen meningkatkan kualitas produknya<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span lang="SV">2.<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span lang="SV">Untuk mengetahui faktor-faktor apa saja yang mempengaruhi perilaku konsumen<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span lang="NO-BOK">3.<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span lang="NO-BOK">Untuk mengetahui peran konsumen bagi produsen<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span lang="NO-BOK">4.<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span lang="NO-BOK">Untuk mengetahui trend yang berada di pasar<o:p></o:p></span></span></div>
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<b><span lang="NO-BOK" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: NO-BOK;">2<o:p></o:p></span></b></div>
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<b><span lang="NO-BOK" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: NO-BOK;">1. 4 Manfaat<o:p></o:p></span></b></div>
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<span lang="NO-BOK" style="color: #333333; mso-ansi-language: NO-BOK;">Sedangkan <span class="apple-converted-space"> </span>manfaat dari penelitian ini adalah:<o:p></o:p></span></div>
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<span lang="NO-BOK">1. Bagi Produsen<span style="color: #333333;"><o:p></o:p></span></span></div>
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<span lang="NO-BOK">a. Untuk membantu produsen baru atau yang
sudah bergerak di bidang usahanya untuk menentukan kebijakan yang baik dalam
meningkatkan kepuasan konsumennya.<span style="color: #333333;"><o:p></o:p></span></span></div>
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<span lang="NO-BOK">b.</span><b><span lang="NO-BOK" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: NO-BOK;"> </span></b><span lang="NO-BOK">Sebagai bahan masukan bagi produsen dalam rangka melakukan evaluasi
terhadap pemasarannya sehingga dapat digunakan sebagai bahan pertimbangan produsen
dalam menentukan kebijaksanaan di masa yang akan datang.<o:p></o:p></span></div>
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<span class="apple-converted-space"><span lang="NO-BOK" style="color: #333333; mso-ansi-language: NO-BOK;">2. </span></span><span class="apple-converted-space"><span lang="NO-BOK" style="color: #333333; font-size: 7.0pt; line-height: 150%; mso-ansi-language: NO-BOK;"> </span></span><span lang="NO-BOK" style="color: #333333; mso-ansi-language: NO-BOK;">Bagi Penulis</span><span lang="NO-BOK" style="color: #333333; font-family: "Trebuchet MS"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: NO-BOK;"><o:p></o:p></span></div>
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<span lang="NO-BOK" style="color: #333333; mso-ansi-language: NO-BOK;"> <span class="apple-converted-space"> </span>Dapat menambah pengetahuan dan wawasan
serta dapat mengaplikasikan teori yang telah diperoleh selama perkuliahan.<o:p></o:p></span></div>
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<b><span lang="NO-BOK" style="color: #333333; font-size: 14.0pt; line-height: 150%; mso-ansi-language: NO-BOK;"> </span></b><b style="line-height: 150%; text-align: right;"><span lang="NO-BOK" style="color: #333333; font-size: 14.0pt; line-height: 150%; mso-ansi-language: NO-BOK;"> </span></b></div>
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<b><span lang="NO-BOK" style="color: #333333; font-size: 14.0pt; line-height: 150%; mso-ansi-language: NO-BOK;">3</span></b><span lang="NO-BOK"><o:p></o:p></span></div>
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<b><span lang="SV" style="font-size: 16.0pt; line-height: 150%; mso-ansi-language: SV;">BAB II<o:p></o:p></span></b></div>
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<b><span lang="SV" style="font-size: 16.0pt; line-height: 150%; mso-ansi-language: SV;">LANDASAN
TEORI<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span lang="SV" style="color: #4a4a4a; font-family: Wingdings; font-size: 10.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: Wingdings; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Wingdings;">§<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span lang="SV" style="color: #4a4a4a; font-family: Arial; font-size: 11.5pt; line-height: 150%; mso-ansi-language: SV;">M</span></span><span lang="SV" style="color: #4a4a4a; mso-ansi-language: SV;">enurut John C. Mowen dan
Michael Minor mendefinisikan perilaku konsumen sebagai studi tentang unit
pembelian (buying unit) dan proses pertukaran yang melibatkan perolehan,
konsumsi berbagai produk,jasa dan pengalaman serta ide-ide.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="SV" style="color: #4a4a4a; font-family: Wingdings; font-size: 10.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: Wingdings; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Wingdings;">§<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span lang="SV" style="color: #4a4a4a; mso-ansi-language: SV;">Menurut Lamb, Hair dan Mc.Daniel menyatakan bahwa
perilaku konsumen adalah proses seorang pelanggan dalam membuat keputusan untuk
membeli, menggunakan serta mengkonsumsi barang-barang dan jasa yang dibeli,
juga termasuk faktor-faktor yang mempengaruhi keputusan pembelian dan
penggunaan produk.(Rangkuti,2002:91)<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span lang="SV" style="color: #4a4a4a; font-family: Wingdings; font-size: 10.0pt; line-height: 150%; mso-ansi-language: SV; mso-bidi-font-family: Wingdings; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Wingdings;">§<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><span lang="SV" style="color: #4a4a4a; mso-ansi-language: SV;">Menurut Engel, Blackwell dan Miniard, menyatakan bahwa
perilaku konsumen adalah tindakan yang langsung terlibat dalam mendapatkan,
mengkonsumsi dan menghabiskan produk dan jasa termasuk proses keputusan yang
mendahului dan mengikuti tindakan ini.<o:p></o:p></span></span></div>
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<b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">4<o:p></o:p></span></b></div>
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<b><span lang="NO-BOK" style="font-size: 16.0pt; line-height: 150%; mso-ansi-language: NO-BOK;">BAB
III<o:p></o:p></span></b></div>
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<b><span lang="NO-BOK" style="font-size: 16.0pt; line-height: 150%; mso-ansi-language: NO-BOK;">PEMBAHASAN<o:p></o:p></span></b></div>
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<b><span lang="NO-BOK" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: NO-BOK;">3. 1
Pengertian Produsen<o:p></o:p></span></b></div>
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<strong><span lang="NO-BOK" style="font-weight: normal; mso-ansi-language: NO-BOK;"> </span></strong><span lang="NO-BOK" style="background-color: white; background-position: initial initial; background-repeat: initial initial;">Pengertian
produsen adalah setiap orang perorangan atau badan usaha, baik yang berbentuk
badan hukum maupun bukan badan hukum yang didirikan dan berkedudukan atau
melakukan kegiatan dalam wilayah hukum negara Republik Indonesia, baik sendiri
maupun bersama-sama melalui perjanjian menyelenggarakan kegiatan usaha dalam
berbagai bidang ekonomi.</span><b><span lang="NO-BOK" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 14pt; line-height: 150%;"> </span></b><strong><span lang="NO-BOK" style="font-weight: normal; mso-ansi-language: NO-BOK;">Produksi</span></strong><span class="apple-converted-space"><b><span lang="NO-BOK"> </span></b></span><span lang="NO-BOK">merupakan suatu kegiatan yang
dikerjakan untuk menambah nilai guna suatu benda atau menciptakan benda baru
sehingga lebih bermanfaat dalam memenuhi kebutuhan. </span>Kegiatan menambah
daya guna suatu benda tanpa mengubah bentuknya dinamakan produksi<span class="apple-converted-space"> </span><a href="http://id.wikipedia.org/wiki/Jasa"><span style="color: windowtext; text-decoration: none; text-underline: none;">jasa</span></a><b>. </b>Sedangkan
kegiatan menambah daya guna suatu benda dengan mengubah sifat dan bentuknya
dinamakan produksi barang. Produksi bertujuan untuk memenuhi kebutuhan<span class="apple-converted-space"> </span><a href="http://id.wikipedia.org/wiki/Manusia"><span style="color: windowtext; text-decoration: none; text-underline: none;">manusia</span></a><span class="apple-converted-space"><b> </b></span>untuk mencapai kemakmuran. Kemakmuran
dapat tercapai jika tersedia barang dan jasa dalam jumlah yang mencukupi.<span style="background-color: white; background-position: initial initial; background-repeat: initial initial;"><o:p></o:p></span></div>
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<b><span style="font-size: 14.0pt; line-height: 150%;">3. 2
Pengertian Konsumen<o:p></o:p></span></b></div>
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<b><span style="font-size: 14.0pt; line-height: 150%;"> </span></b><span style="color: #4e2800;">Konsumen<span class="apple-converted-space"> </span>adalah setiap orang pemakai barang dan
jasa yang tersedia dalam masyarakat, baik bagi kepentingan diri sendiri,
keluarga, orang lain, maupun makhluk hidup lain dan tidak untuk diperdagangkan.
</span>Dalam pengertian ekonomi, konsumsi diartikan sebagai kegiatan manusia
mengurangi atau menghabiskan nilai guna suatu barang atau jasa untuk memenuhi
kebutuhan, baik secara berangsur-angsur maupun sekaligus habis.<span style="color: #4e2800;"><o:p></o:p></span></div>
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<b><span style="font-size: 14.0pt; line-height: 150%;">5<o:p></o:p></span></b></div>
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<b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">3. 3 Pengertian
Perilaku Konsumen<o:p></o:p></span></b></div>
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<b><span lang="SV" style="color: magenta; font-family: "Comic Sans MS"; font-size: 11.5pt; line-height: 150%; mso-ansi-language: SV;"> </span></b><span lang="SV">Perilaku konsumen<span class="apple-converted-space"> </span>adalah<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">proses</span><span class="apple-converted-space"><span lang="SV"> </span></span><span lang="SV">dan<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">aktivitas</span><span class="apple-converted-space"><span lang="SV"> </span></span><span lang="SV">ketika seseorang berhubungan dengan<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">pencarian</span><span lang="SV">,<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">pemilihan</span><span lang="SV">,<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">pembelian</span><span lang="SV">,<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">penggunaan</span><span lang="SV">, serta peng</span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">evaluasian</span><span class="apple-converted-space"><span lang="SV"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">produk</span><span lang="SV"> dan<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">jasa</span><span class="apple-converted-space"><span lang="SV"> </span></span><span lang="SV">demi memenuhi<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">kebutuhan</span><span class="apple-converted-space"><span lang="SV"> </span></span><span lang="SV">dan<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">keinginan</span><span lang="SV">. Perilaku<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">konsumen</span><span class="apple-converted-space"><span lang="SV"> </span></span><span lang="SV">merupakan hal-hal yang mendasari konsumen untuk
membuat keputusan pembelian. Untuk barang ber</span><span lang="SV" style="color: windowtext; mso-ansi-language: SV; text-decoration: none; text-underline: none;">harga</span><span class="apple-converted-space"><span lang="SV"> </span></span><span lang="SV">jual rendah (<i>low-involvement</i>) proses
pengambilan keputusan dilakukan dengan<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext;">mudah</span><span lang="SV">, sedangkan untuk barang berharga jual
tinggi (<i>high-involvement</i>) proses pengambilan keputusan dilakukan dengan<span class="apple-converted-space"> </span></span><span lang="SV" style="color: windowtext;">pertimbangan</span><span class="apple-converted-space"><span lang="SV"> </span></span><span lang="SV">yang matang.<o:p></o:p></span></div>
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<b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">3. 4 Perilaku Konsumen Rasional dan Irasional<o:p></o:p></span></b></div>
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<span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">Jika dilihat dari perilaku
konsumen dalam mengonsumsi suatu barang dibedakan menjadi dua macam, yaitu <b>Perilaku
Konsumen Rasional,<span class="apple-converted-space"> </span></b>Suatu
konsumsi dapat dikatakan rasional jika memerhatikan hal-hal berikut :<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -18.0pt;">
<div style="text-align: justify;">
<span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">- <span class="apple-converted-space"> </span>barang tersebut dapat memberikan
kegunaan optimal bagi konsumen,<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -18.0pt;">
<div style="text-align: justify;">
<span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">- <span class="apple-converted-space"> </span>barang tersebut benar-benar diperlukan
konsumen,<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -18.0pt;">
<div style="text-align: justify;">
<span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">- <span class="apple-converted-space"> </span>mutu barang terjamin,<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -18.0pt;">
<div style="text-align: justify;">
<span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">- <span class="apple-converted-space"> </span>harga sesuai dengan kemampuan
konsumen.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; mso-line-height-alt: 13.5pt;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%;">
<div style="text-align: justify;">
<b><span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">Perilaku Konsumen Irasional</span></b><span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">, Suatu perilaku dalam
mengkonsumsi dapat dikatakan tidak rasional jika konsumen tersebut membeli
barang tanpa dipikirkan kegunaannya terlebih dahulu. Contohnya, yaitu :</span><span lang="SV" style="color: #4e2800; font-family: "Cherry Cream Soda"; mso-ansi-language: SV;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%;">
<div style="text-align: justify;">
<span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">- tertarik dengan promosi atau iklan
baik di media cetak maupun elektronik,</span><span lang="SV" style="color: #4e2800; font-family: "Cherry Cream Soda"; mso-ansi-language: SV;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%;">
<div style="text-align: justify;">
<span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">- memiliki merek yang sudah dikenal
banyak konsumen,</span><span lang="SV" style="color: #4e2800; font-family: "Cherry Cream Soda"; mso-ansi-language: SV;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%;">
<div style="text-align: justify;">
<span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">- ada bursa obral atau bonus-bonus
dan banjir diskon,</span><span lang="SV" style="color: #4e2800; font-family: "Cherry Cream Soda"; mso-ansi-language: SV;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%;">
<div style="text-align: justify;">
<span lang="SV" style="color: #4e2800; mso-ansi-language: SV;">- prestise atau gengsi. </span><span lang="SV" style="color: #4e2800; font-family: "Cherry Cream Soda"; mso-ansi-language: SV;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; mso-line-height-alt: 13.5pt;">
<br /></div>
<div align="right" class="MsoNormal" style="background: white; mso-line-height-alt: 13.5pt; text-align: right;">
<b><span lang="SV" style="color: #4e2800; font-size: 14.0pt; mso-ansi-language: SV;">6<o:p></o:p></span></b></div>
<div align="right" class="MsoNormal" style="background: white; mso-line-height-alt: 13.5pt; text-align: right;">
<br /></div>
<div class="MsoNormal" style="background: white; layout-grid-mode: char; line-height: 150%; margin-left: -18.0pt;">
<b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">3. 5 Faktor- faktor Yang Memepengaruhi Perilaku
Konsumen<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 15.75pt;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -17.85pt;">
<div style="text-align: justify;">
<span lang="SV" style="color: #333333; mso-ansi-language: SV;">1. <span class="apple-converted-space"> </span></span><b><span lang="SV">Faktor budaya<span class="apple-converted-space"> </span>. </span></b><span lang="SV" style="color: #333333; mso-ansi-language: SV;">Budaya, sub-budaya, dan kelas sosial
sangat penting bagi perilaku pembelian. Budaya merupakan penentu keinginan dan
perilaku p</span><span style="color: #333333;">embentuk paling dasar.<span class="apple-converted-space"> </span><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -17.85pt;">
<div style="text-align: justify;">
<span style="color: #333333;">2. <span class="apple-converted-space"> </span></span><b>Faktor
social<span class="apple-converted-space"> . </span></b><span style="color: #333333;">Seperti kelompok acuan, keluarga, peran, dan status
sosial.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -17.85pt;">
<div style="text-align: justify;">
<span style="color: #333333;">3. <span class="apple-converted-space"> </span></span><b>Faktor
pribadi<span class="apple-converted-space">. </span></b><span class="apple-converted-space">M</span><span style="color: #333333;">eliputi usia dan tahap dalam siklus hidup, pekerjaan,
keadaan ekonomi,<span class="apple-converted-space"> </span></span>kepribadian<span class="apple-converted-space"><span style="color: #333333;"> </span></span><span style="color: #333333;">dan
konsep diri, juga nilai dan </span><st1:city><st1:place><span style="color: #333333;">gaya</span></st1:place></st1:city><span style="color: #333333;"> hidup
pembeli.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -17.85pt;">
<div style="text-align: justify;">
<span style="color: #333333;">4. <span class="apple-converted-space"> </span></span><b>Psikologi<span class="apple-converted-space"> </span>. </b><span style="color: #333333;">Empat
proses psikologis (motivasi, persepsi, ingatan dan pembelajaran) secara
fundamental, mempengaruhi tanggapan konsumen terhadap rangsangan pemasaran.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -17.85pt;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -17.85pt;">
<b><span style="color: #333333; font-size: 14.0pt; line-height: 150%;">3. 6
Peran Perilaku Konsumen Bagi Produsen<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -18.0pt;">
<div style="text-align: justify;">
<span lang="SV" style="color: #333333; mso-ansi-language: SV;">a.</span><span lang="SV" style="color: #333333; font-size: 7.0pt; line-height: 150%; mso-ansi-language: SV;"> <span class="apple-converted-space"> </span></span><span lang="SV" style="color: #333333; mso-ansi-language: SV;">Membujuk konsumen untuk membeli produk yang
dipasarkan.</span><span lang="SV" style="color: #333333; font-size: 10.5pt; line-height: 150%; mso-ansi-language: SV;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -18.0pt;">
<div style="text-align: justify;">
<span lang="SV" style="color: #333333; mso-ansi-language: SV;">b.</span><span lang="SV" style="color: #333333; font-size: 7.0pt; line-height: 150%; mso-ansi-language: SV;"> <span class="apple-converted-space"> </span></span><span lang="SV" style="color: #333333; mso-ansi-language: SV;">Memahami konsumen dalam berperilaku, bertindak
dan berfikir, agar pemasar atau produsen mampu memasarkan produknya dengan
baik.</span><span lang="SV" style="color: #333333; font-size: 10.5pt; line-height: 150%; mso-ansi-language: SV;"><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; text-indent: -18.0pt;">
<div style="text-align: justify;">
<span lang="SV" style="color: #333333; mso-ansi-language: SV;">c.</span><span lang="SV" style="color: #333333; font-size: 7.0pt; line-height: 150%; mso-ansi-language: SV;"> <span class="apple-converted-space"> </span></span><span lang="SV" style="color: #333333; mso-ansi-language: SV;">Memahami mengapa dan bagaimana konsumen mengambil
keputusan.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; layout-grid-mode: char; line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="background: white; layout-grid-mode: char; line-height: 150%; margin-left: -18.0pt;">
<b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">3. 7 Hal – hal Yang Mempengaruhi Perilaku Konsumen<o:p></o:p></span></b></div>
<div class="msolistparagraph" style="background: white; line-height: 150%;">
<div style="text-align: justify;">
<b><span lang="SV" style="color: #39081b; mso-ansi-language: SV;">1.<span class="apple-converted-space"> </span>Konsumen adalah raja<o:p></o:p></span></b></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<div style="text-align: justify;">
<span lang="SV" style="color: #39081b; mso-ansi-language: SV;">Ia memiliki kemampuan penuh untuk menyaring semua upaya
untuk mempengaruhi, dengan hasil bahwa semua yang dilakukan oleh perusahaan
harus disesuaikan dengan motivasi dan perilaku konsumen.<o:p></o:p></span></div>
</div>
<div class="msolistparagraph" style="background: white; line-height: 150%;">
<div style="text-align: justify;">
<b><span lang="SV" style="color: #39081b; mso-ansi-language: SV;">2.<span class="apple-converted-space"> </span>Motivasi dan perilaku konsumen dapat
dipahami melalui penelitian<o:p></o:p></span></b></div>
</div>
<div class="msolistparagraphcxspmiddle" style="background: white; line-height: 150%;">
<div style="text-align: justify;">
<span lang="SV" style="color: #39081b; mso-ansi-language: SV;">Hal-hal yang berkaitan dengan
motivasi dan perilaku dapat diketahui melalui penelitian, sehingga penelitian
ini dipakai sebagai acuan dalam membuat program pemasaran, perencanaan
periklanan, perencanaan promosi sehingga hal-hal yang terjadi pada masa yang
akan datang dapat diprediksi.<o:p></o:p></span></div>
</div>
<div align="right" class="MsoNormal" style="background: white; layout-grid-mode: char; line-height: 150%; text-align: right;">
<b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">7<o:p></o:p></span></b></div>
<div align="right" class="MsoNormal" style="background: white; layout-grid-mode: char; line-height: 150%; text-align: right;">
<br /></div>
<div align="center" class="MsoNormal" style="background: white; layout-grid-mode: char; line-height: 150%; text-align: center;">
<b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">BAB IV<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="background: white; layout-grid-mode: char; line-height: 150%; text-align: center;">
<b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">KESIMPULAN<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; layout-grid-mode: char; line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="background: white; layout-grid-mode: char; line-height: 150%;">
<div style="text-align: justify;">
<span lang="SV"> Dari pembahasan di atas dapat diambil kesimpulan bahwa
pengamatan terhadap perilaku konsumen sangat penting untuk di ketahui oleh
produsen agar produsen dapat mengetahui selera pasar serta mengetahui apakah
produk tersebut layak di jual ke pasar atau tidak. <o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 150%;">
<div style="text-align: justify;">
<span lang="SV"> Berbagai
faktor sangat menentukan perilaku konsumen, seperti: faktor sosial, pribadi,
budaya, dan psikologi. Selain itu membantu produsen dapat memahami <span style="color: #333333;">konsumen dalam berperilaku, bertindak dan berfikir, agar
pemasar atau produsen mampu memasarkan produknya dengan baik.</span><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="background: white;">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div align="right" class="MsoNormal" style="text-align: right;">
<b><span lang="SV" style="font-size: 14.0pt; mso-ansi-language: SV;">8<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
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<br /></div>
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<b><span lang="SV" style="font-size: 16.0pt; mso-ansi-language: SV;">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div style="line-height: 150%; margin-bottom: 13.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<div style="text-align: justify;">
<b><u><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">http://</span></u></b><cite><b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">id.</span></b></cite><strong><i><u><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">wikipedia</span></u></i></strong><cite><b><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;">.org/</span></b></cite><b><u><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;"><o:p></o:p></span></u></b></div>
</div>
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<div style="text-align: justify;">
<b><u><span style="font-size: 14.0pt; line-height: 150%;"><a href="http://triicecsfabregas.blogspot.com/2013/10/pendahuluan-perilaku-konsumen.html"><span lang="SV" style="color: windowtext; mso-ansi-language: SV;">http://triicecsfabregas.blogspot.com/2013/10/pendahuluan-perilaku-konsumen.html</span></a></span></u></b><b><u><span lang="SV" style="font-size: 14.0pt; line-height: 150%; mso-ansi-language: SV;"><o:p></o:p></span></u></b></div>
</div>
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<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: 150%;">
<div style="text-align: justify;">
<b><u><span style="font-size: 14.0pt; line-height: 150%;"><a href="http://oetaribudhiyarti.blogspot.com/2013/05/perilaku-konsumen.html"><span style="color: windowtext;">http://oetaribudhiyarti.blogspot.com/2013/05/perilaku-konsumen.html</span></a><o:p></o:p></span></u></b></div>
</div>
<div class="MsoNormal" style="line-height: 150%;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: 150%;">
<div style="text-align: justify;">
<b><u><span style="font-size: 14.0pt; line-height: 150%;"><a href="http://www.entrepreneurmuda.com/"><span style="color: windowtext;">http://www.entrepreneurmuda.com</span></a><o:p></o:p></span></u></b></div>
</div>
<div class="MsoNormal" style="line-height: 150%;">
<div style="text-align: justify;">
<br /></div>
</div>
<h3 style="background-color: white; background-position: initial initial; background-repeat: initial initial; line-height: 150%; margin: 0cm; text-align: justify;">
<u><span style="font-size: 14.0pt; line-height: 150%;"><a href="http://ariefsz.blogspot.com/"><span style="color: windowtext;">http://ariefsz.blogspot.com</span></a> <o:p></o:p></span></u></h3>
<h3 style="background-color: white; background-position: initial initial; background-repeat: initial initial; line-height: 150%; margin: 0cm; text-align: justify;">
<u style="line-height: 150%;"><span style="font-size: 14.0pt; line-height: 150%;"><br /></span></u></h3>
<h3 style="background-color: white; background-position: initial initial; background-repeat: initial initial; line-height: 150%; margin: 0cm; text-align: justify;">
<u style="line-height: 150%;"><span style="font-size: 14.0pt; line-height: 150%;">http://esty.staff.uns.ac.id/definisi-perilaku-konsumen/</span></u></h3>
<div style="text-align: justify;">
<br /></div>
<h3 style="background-color: white; background-position: initial initial; background-repeat: initial initial; line-height: 150%; margin: 0cm; text-align: justify;">
<u><span style="font-size: 14.0pt; line-height: 150%;">http://alwisuhuy.blogspot.com/2013/03/bab-iii-perilaku-konsumen.html<o:p></o:p></span></u></h3>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-86236617231767868702013-11-24T17:11:00.002+07:002013-11-24T17:11:38.139+07:00gerai steak moen-moen<div align="center" class="MsoNormal" style="background: #EAF1DD; line-height: 150%; text-align: center;">
<b><span style="font-family: Cambria; font-size: 16.0pt; line-height: 150%;">BAB I PENDAHULUAN<o:p></o:p></span></b></div>
<div class="ListParagraph" style="line-height: 150%; margin-left: 18.0pt; mso-list: l5 level2 lfo1; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><b><span style="font-family: Cambria; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;">1.1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><span dir="LTR"><b><span style="font-family: Cambria; font-size: 14.0pt; line-height: 150%;">LatarBelakang<o:p></o:p></span></b></span></div>
<div class="ListParagraph" style="line-height: 150%; text-align: justify; text-indent: 36.0pt; text-justify: inter-ideograph;">
<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Begitubanyaknyagerai yang menjualmakanansiap saji di
Indonesia saatini, makakonsumen pun
mempunyaibanyakpilihansaatakanmenentukandimanamerekaakanmemilihgeraidanmembelimakanantersebutsesuaiseleradanketertarikanmereka.<o:p></o:p></span></div>
<div class="ListParagraph" style="line-height: 150%; text-align: justify; text-indent: 36.0pt; text-justify: inter-ideograph;">
<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Denganadanyageraimakanansiapsajikitadiberikankemudahanuntukbisamakantanparepotdan
lama, tetapihalinijugaharusdiperhatikankarenamungkinsajapemilihangeraitersebutmenjadikerugianbagikitajugabagiekonomikita.<o:p></o:p></span></div>
<div class="ListParagraph" style="line-height: 150%; text-align: justify; text-indent: 36.0pt; text-justify: inter-ideograph;">
<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Ketidaktahuankitaterhadapmasing-masinggeraimenjadipemicukitadihadapkankepadakerugian,
meskipunkerugianitutidaklahbesar.Oleh Karenaitu, kitasebagaikonsumenharusmenjadikonsumen
yang cerdasdalam memutuskansesuatutermasukmemutuskanmemilihgeraimakanansiapsaji
yang baikdanberkualitas.<o:p></o:p></span></div>
<div class="ListParagraph" style="line-height: 150%; margin-left: 18.0pt; mso-list: l5 level2 lfo1; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><b><span style="font-family: Cambria; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;">1.2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><span dir="LTR"><b><span style="font-family: Cambria; font-size: 14.0pt; line-height: 150%;">RumusanMasalah<o:p></o:p></span></b></span></div>
<div class="ListParagraph" style="line-height: 150%; margin-left: 18.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> 1.2.1. Apa yang menjadi alasan konsumen memilih
gerai STEAK MOEN-MOEN ?<o:p></o:p></span></div>
<div class="ListParagraph" style="line-height: 150%; margin-left: 18.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> 1.2.2. Apakah alasan tersebut menjadikan konsumen
loyal terhadap pembelian STEAK
MOEN-MOEN ?<o:p></o:p></span></div>
<div class="ListParagraph" style="line-height: 150%; margin-left: 18.0pt; mso-list: l5 level2 lfo1; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><b><span style="font-family: Cambria; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;">1.3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><span dir="LTR"><b><span style="font-family: Cambria; font-size: 14.0pt; line-height: 150%;">Tujuan<o:p></o:p></span></b></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Agar kitadapatmenentukandanmemilihgeraimakanan siapsajidenganbaik,
jugasebagaipembelajaranmenjadikonsumen yang cerdas.<o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 16.0pt; line-height: 150%;">BAB II LANDASAN
TEORI<o:p></o:p></span></b></div>
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<b><span style="font-family: Cambria; font-size: 14.0pt; line-height: 150%;">2.1. Pengertian & Definisi Perilaku Konsumen<o:p></o:p></span></b></div>
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<strong><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> Perilaku
Konsumen</span></strong><span class="apple-converted-space"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> </span></span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">adalah tingkah
laku dari konsumen, dimana mereka dapat mengilustrasikan pencarian untuk
membeli, menggunakan, mengevaluasi dan memperbaiki suatu produk dan jasa
mereka. Focus dari perilaku konsumen adalah bagaimana individu membuat
keputusan untuk menggunakan sumber daya mereka yang telah tersedia untuk
mengkonsumsi suatu barang.<o:p></o:p></span></div>
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<strong><span lang="DA" style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-ansi-language: DA;">Definisi Perilaku
Konsumen Menurut Para Ahli :</span></strong><span lang="DA" style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-ansi-language: DA;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="DA" style="font-family: Symbol; mso-ansi-language: DA; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><strong><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">Shiffman dan Kanuk (2000)</span></strong></span><span class="apple-converted-space"><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;"> </span></span><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">adalahperilaku yang diperhatikan konsumen dalam
mencari,membeli, menggunakan, mengevaluasi dan mengabaikan produk, jasa, atau
ide yang diharapkandapat memuaskan konsumen untuk dapat memuaskan kebutuhannya
dengan mengkonsumsi produk atau jasa yang ditawarkan.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="DA" style="font-family: Symbol; mso-ansi-language: DA; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><strong><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">Loudon dan Della Bitta (1993)</span></strong></span><span class="apple-converted-space"><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;"> </span></span><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">adalah konsumen adalah proses pengambilan
keputusan dan kegiatan fisik individu-individu yangsemuanya ini melibatkan
individu dalam menilai, mendapatkan, menggunakan, atau mengabaikan
barang-barang dan jasa-jasa.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="DA" style="font-family: Symbol; mso-ansi-language: DA; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><strong><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">Ebert dan Griffin (1995)</span></strong></span><em><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">consumer behavior</span></em><span class="apple-converted-space"><i><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;"> </span></i></span><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">dijelaskan sebagaiupaya konsumen untuk membuat
keputusan tentang suatuproduk yang dibeli dan dikonsumsi.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span class="apple-converted-space"><span lang="DA" style="font-family: Symbol; mso-ansi-language: DA; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span></span><!--[endif]--><span dir="LTR"><strong><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">James F et al ( 1994 )</span></strong></span><span class="apple-converted-space"><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;"> </span></span><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">: perilaku konsumen adalah tindakan yang langsung
terlibat dalam mendapatkan, mengkonsumsi, dan menghabiskan produk dan jasa,
termasuk proses keputusan yang mendahului dan menyusuli tindakan ini.<span class="apple-converted-space"> <o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span lang="DA" style="font-family: Symbol; mso-ansi-language: DA; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span dir="LTR"><strong><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">Schiffman dan Kanuk (1994)</span></strong></span><span class="apple-converted-space"><b><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;"> </span></b></span><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">: perilaku konsumen adalah proses keputusan dan
aktivitas fisik individu yang terlibat dalam mengevaluasi, mendapatkan,
menggunakan, atau memberikan barang dan jasa yang diperolehnya.<o:p></o:p></span></div>
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<b><span lang="DA" style="font-family: Cambria; font-size: 14.0pt; line-height: 150%; mso-ansi-language: DA;">2.2</span></b><span lang="DA" style="font-family: Cambria; font-size: 14.0pt; line-height: 150%; mso-ansi-language: DA;">. <strong>Model
Perilaku Konsumen</strong><o:p></o:p></span></div>
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<span lang="DA" style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-ansi-language: DA;">Model perilaku konsumen yang dikemukakan Kotler (1997 : 10)menerangkan
bahwa keputusan konsumen dalam pembelian selain dipengaruhi oleh karakteristik
konsumen, dapat dipengaruhi oleh rangsangan perusahaan yang mencakup produk,
harga, tempat dan promosi. Variabel-variabel diatas saling mempengaruhi proses
keputusan pembelian sehingga menghasilkan keputusan pembelian yang didasarkan
pada pilihan produk, pilihan merek, pilihan penyalur, waktu pembelian,jumlah
pembelian.<o:p></o:p></span></div>
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<b><span lang="DA" style="font-family: Cambria; font-size: 14.0pt; line-height: 150%; mso-ansi-language: DA;">2.3. SIKAP<o:p></o:p></span></b></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">2.3.1. </span></b><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">DEFENISI SIKAP</span></b><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></b></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Engel,
Bl</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">ackwell,
dan Miniard (1995) men</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">gemukakan bahwa sikap menunjukan apa yang konsumen sukai
dan yang tidak disukai. Defenisi tersebut menggambarkan pandangan kognitif dari
psikolog social, dimana sikap dianggap memiliki 3 unsur</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">, yaitu :</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span dir="LTR"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> Kognitif (pengetahuan), </span></span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="ListParagraph" style="line-height: 150%; mso-list: l13 level1 lfo13; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span dir="LTR"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Afektif
(perasaan), </span></span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="ListParagraph" style="line-height: 150%; mso-list: l13 level1 lfo13; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;">
<!--[if !supportLists]--><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span dir="LTR"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Konatif
(tindakan). </span></span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Dapat
disimpulkan bahwa sikap merupakan ungkapan perasaan konsumen tentang suatu
objek apakah disukai atau tidak, dan sikap juga bisa menggambarkan kepercayaan
konsumen terhadapa berbagai atribut dan manfaat dari objek tersebut.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Sikap
konsumen adalah faktor penting yang akan mempengaruhi keputusan konsumen. Mowen
dan Minor(1998) menyeb</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">utkan bahwa istilah pembentukan </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">sikap
konsumen(costumer attitude formation) sering kali menggambarkan hubungan antara
kepercayaan, sikap dan prilaku. Kepercayaan, sikap, dan prilaku juga terkait
dengan konsep atribut produk.Atribut produk adalah karakteristik dari suatu
produk.Konsumen biasanya memiliki kepercayaan terhadap atribut suatu produk.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Kepercayaan
konsumen adalah pengetahuan konsumen mengenai suatu objek, atributnya, dan
manfaatnya(Mowen dan Minor, 1998, hal 242). Kepercayaan konsumen menyangkut
kepercayaan bahwa suatu produk memiliki berbagai atribut, dan manfaat dari
berbagai atribut tersebut.Kepercayaan konsumen terhadap suatu produk, atribut
dan manfaat produk menggambarkan persepsi konsumen.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">2.3.2. KARAKTERIST</span></b><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">IK
SIKAP</span></b><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></b></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Sikap Memiliki Objek</span></b><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></b></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Dalam
konteks pemasaran sikap konsumen harus terkait dengan objek, objek tersebut bi</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">sa </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">terkait dengan
berbagai konsep konsumsi dan pemasaran seperti produk, merek, iklan, harga,
kemasan, penggunaan dan media.Misalnya, bagaimana sikap konsumen terhadap </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">steak moen –
moen.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Sikap adalah
kecenderungan yang dipelajari</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Sikap
yang berkaitan dengan perilaku membeli dibentuk sebagai hasil dari pengalaman
langsung mengenai produk , informasi secara lisan yang diperoleh dari orang
lain , atau terpapar oleh iklan di media massa , internet , dan berbagai bentuk
pemasaran langsung. Walaupun sikap mungkin dihasilkan dari perilaku
tetapi tidak sama dengan perilaku. Sebaliknya , mereka mencerminkan penilaian
yang menyenangkan maupun yang tidak menyenangkan terhadap obyek sikap. Sebagai
kecenderungan yang dipelajari , sikap mempunyai kualitas memotivasi yaitu
mereka dapat mendorong konsumen kearah perilaku tertentu atau menarik konsumen
dari perilaku tertentu.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Konsistensi Sikap</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Sikap
memiliki konsistensi dengan prilaku.Prilaku seorang konsumen merupakan gambaran
dari sikapnya.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Misalnya kelompok kami gemar membeli steak moen-moen dan itu
menandakan kami menyukainya.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Inilah konsistensi antara sikap dan prilaku.Namun,
factor situasi sering menyebabkan inkonsistensi antara sikap dan prilaku.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Sikap Positif,
Negative dan Netral</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Seseorang
mungkin menyukai </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">moen – moen </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">(sikap positif) atau tidak menyukai </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">moen-moen </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">(sikap negative),
atau bahkan tidak memiliki sikap(netral).Sikap yang memiliki dimensi positif,
negative, dan netral disebut sebgai karakteristik valance dari sikap.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Intensitas Sikap</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Sikap
seorang konsumen terhadap suatu merek produk akan bervariasi tingkatannya,
ketika konsumen menyatakan derajat tingkat</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> kesukaan terhadap suatu produk</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">,maka ia
mengungkapkan intensitas sikapnya. Intensitas sikap disebut seb</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">a</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">gai karakteristik
extriminity dari sikap</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Resistensi Sikap</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Resistensi
adalah seberapa besar sikap seorang konsumen bi</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">sa</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> berbuat.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Seorang konsumen
menyukai steak namun dia segan untuk membeli steak tersebut karena mahal,
tetapi kemudian temannya menyarankan steak moen-moen yang muraah, mungkin sikap
si konsumen tersebut akan berubah. </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Persistensi Sikap</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Adalah
karakteristik sikap yang menggambarkan bahwa sikap akan berubah karena
berlalunya waktu. Seorang konsumen menyukai </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">makan di waroeng steak namun lama
kelamaan di mengalami penurunan pendapatan sehingga tidak mampu makan disanan
lagi, akhirnya konsumen tersebut memilih alternative lain seperti steak
moen-moen dengan harga yang murah.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Keyakinan Sikap</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Adalah
kepercayaan konsumen mengenai kebenaran sikap yang dimilikinya.Misalnya,
seseorang mungkin tidak </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">setuju jika moen-moen menjadi pengganti makan yang
sebenarnya, dan akhirnya dia tetap memilih nasi sebagai makanan utamanya.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">2.3</span></b><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">.4.</span></b><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> FUNGSI SIKAP</span></b><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></b></div>
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<!--[if !supportLists]--><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;">a.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><span dir="LTR"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-weight: bold;">Fungsi
Utilitarian ( manfaat )</span></span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;">b.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><span dir="LTR"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-weight: bold;">Fungsi
Mempertahankan Ego</span></span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;">c.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><span dir="LTR"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-weight: bold;">Fungsi Ekspresi
Nilai</span></span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;">d.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><span dir="LTR"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-bidi-font-weight: bold;">Fungsi
pengetahuan</span></span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">2.3.5.</span></b><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> MODEL SIKAP</span></b><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></b></div>
<ol start="1" type="1">
<li class="MsoNormal" style="line-height: 150%; mso-list: l2 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Komponen kognitif</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
</ol>
<ul type="disc">
<ul type="circle">
<li class="MsoNormal" style="line-height: 150%; mso-list: l10 level2 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 72.0pt; text-align: justify; text-justify: inter-ideograph;"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Komponen kognitif dari sikap
menggambarkan pengetahuan dan persepsi terhadap suatu obyek sikap.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: 150%; mso-list: l10 level2 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 72.0pt; text-align: justify; text-justify: inter-ideograph;"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Pengetahuan dan persepsi tsb
diperoleh melalui pengalaman langsung dari obyek sikap tsb dan informasi
dari berbagai sumber lainnya.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: 150%; mso-list: l10 level2 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 72.0pt; text-align: justify; text-justify: inter-ideograph;"><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Pengetahuan dan persepsi tsb
biasanya berbentukkepercayaan (belief) artinya konsumen mempercayai bahwa
suatu obyek sikap memiliki berbagai atribut dan perilaku yang spesifik</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
</ul>
</ul>
<ol start="2" type="1">
<li class="MsoNormal" style="line-height: 150%; mso-list: l7 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Komponen Afektif</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
</ol>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Afektif
menggambarkan perasaan dan emosi seseorang terhadap suatu produk dan merk.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<ol start="3" type="1">
<li class="MsoNormal" style="line-height: 150%; mso-list: l4 level1 lfo7; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Komponen Konatif</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
</ol>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Konatif
adalah komponen ketiga dari sikap yang menggambarkan kecenderungan dari
seseorang untuk melakukan tindakan tertentuberkaitan dengan obyek sikap (produk
atau merk tertentu)</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<ol start="4" type="1">
<li class="MsoNormal" style="line-height: 150%; mso-list: l8 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Model sikap terhadap objek</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
</ol>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Mengukur
sikap terhadap golongan produk atau jasa atau merk tertentu. Menurut model ini,
sikap konsumen terhadap produk atau merek tertentu merupakan fungsi dari adanya
atau tidak adanya dan penilaian terhadap keyakinan atau sifat-sifat peroduk
tertentu</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<ol start="5" type="1">
<li class="MsoNormal" style="line-height: 150%; mso-list: l3 level1 lfo9; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Model sikap terhadap iklan</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
</ol>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Konsumen
memutuskan membeli tidak membeli produk/jasa berdasarkan hasil pemahamannya
terhadap iklan yang disajikan.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 36.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<ol start="6" type="1">
<li class="MsoNormal" style="line-height: 150%; mso-list: l6 level1 lfo10; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Model tindakan yang beralasan</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
</ol>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Menggambarkan
pengintergrasian komponen-komponen sikap secara menyeluruh ke dalam struktur
yang dimaksudkan untuk menghasilkan penjelasan lebih baik maupun peramalan yang
lebih baik mengenai prilaku.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<ol start="7" type="1">
<li class="MsoNormal" style="line-height: 150%; mso-list: l1 level1 lfo11; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Atribut (Salient
belief) </span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
</ol>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Atribut
adalah karak</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">teristik dari obyek sikap.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Salient belief adalah kepercayaan
konsumen bahwa produk memiliki berbagai atribut, sering disebut seba</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">g</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">ai atributobject
beliefs.</span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<ol start="8" type="1">
<li class="MsoNormal" style="line-height: 150%; mso-list: l1 level1 lfo11; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Kepercayaan (belief)</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
</ol>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Kepercayaan
adalah kekuatan bahwa suatu produk memiliki beberapa atribut tertentu.</span><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> </span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<ol start="9" type="1">
<li class="MsoNormal" style="line-height: 150%; mso-list: l0 level1 lfo12; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Evaluasi Atribut</span></b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></li>
</ol>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Evaluasi
adalah evaluasi baik atau buruknya suatu atribut yaitu menggambarkan pentingnya
suatu atribut bagi konsumen.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div align="center" class="MsoNormal" style="background: #EAF1DD; line-height: 150%; text-align: center;">
<b><span style="font-family: Cambria; font-size: 16.0pt; line-height: 150%;">BAB III
PEMBAHASAN<o:p></o:p></span></b></div>
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<b><span style="font-family: Cambria; font-size: 14.0pt; line-height: 150%;">3.1. Profil Steak Moen-Moen<o:p></o:p></span></b></div>
<div style="background: white; line-height: 150%; text-align: justify; text-indent: 36.0pt; text-justify: inter-ideograph;">
<span style="font-family: Cambria; mso-bidi-font-family: Tahoma;">Steak Moen-Moen berdiri sejak tahun 2005, dan cabang pertamanya adalah
di Kota Solo, Jawa Tengah.Dan Moen-Moen hanya mengandalkan hidangan steak
sebagai sajian utama dari resto ini, namun pengunjungnya sangat ramai.<o:p></o:p></span></div>
<div style="background: white; line-height: 150%; text-align: justify; text-indent: 36.0pt; text-justify: inter-ideograph;">
<span style="font-family: Cambria; mso-bidi-font-family: Tahoma;">Bagaimanatidak, satuporsi steak dengancitarasabintang lima
inihanyadihargaiRp 11.000, makatakheran di kalanganmahasiswadankaryawanbanyak
yang menjadikan Steak Moen-Moen sebagailanggananbersantap,
danmemanjakanlidahmereka.<o:p></o:p></span></div>
<div style="background: white; line-height: 150%; text-align: justify; text-indent: 36.0pt; text-justify: inter-ideograph;">
<span style="font-family: Cambria; mso-bidi-font-family: Tahoma;">Steak Moen-Moen memangbisadijangkaudarisemuagolongan,
makadarisekianresto pada sore hari,
karyawantampakkerepotanuntukmelayanipengunjung yang membludak.KiniCabang
Moen-Moen sudahtersebar di Kota Solo, Bandung, Jakarta dan Bogor yang
keseluruhannya mencapai 10 outlet. Jam buka moen-moen <strong><span style="font-weight: normal;">senin sampai minggu pukul 10.00 – 20.30.</span></strong><o:p></o:p></span></div>
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<b><span lang="DA" style="font-family: Cambria; font-size: 16.0pt; line-height: 150%; mso-ansi-language: DA;">3.2. Alasan Konsumen Tertarik
terhadap Steak Moe-Moen<o:p></o:p></span></b></div>
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<strong><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">Steak,</span></strong><span class="apple-converted-space"><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;"> </span></span><span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">makanan khas Eropa ini
sudah sangat tidak asing untuk kita dengar bahkan kita rasakan. Jenis makanan
padat yang terdiri dari protein, karbohidrat dan vitamin ini menambah para
penggemarnya untuk tidak ragu dalam mengonsumsi makanan ini.<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify; text-justify: inter-ideograph;">
<span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">Perpaduan antara
daging , kentang goreng, sayuran dan saus khas yang menambah cita rasa makanan
pilihan ini.<o:p></o:p></span></div>
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<span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">Rasa yang enak, bahan yang berkualitas, terkenal dengan harga yang tidak
mahal pula. Walaupun kita memiliki pilihan dalam ragam menu yang berbeda harga.
Seperti yang kita kenal steak memiliki beberapa olahan bahan utama, diantaranya
tenderloin steak, sirloin steak, chicken steak, dan fish steak. Ini bisa
dipilih sesuai dengan selera konsumen yang ingin menikmati dan sesuai dengan
berapa kroscek yang harus dikeluarkan.<o:p></o:p></span></div>
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<span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">Sebagai mahasiswa saya terkadang merasa berat untuk mengeluarkan uang jajan
demi seporsi steak yang sangat menggiurkan selera. Untung saja, ada satu tempat
yang saya temukan untuk menikmati steak dengan harga yang sangat miring dan
sesuai dengan kantong mahasiswa.<span class="apple-converted-space"> </span><o:p></o:p></span></div>
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<span lang="DA" style="font-family: Cambria; mso-ansi-language: DA;">MOEN-MOEN STEAK, dengan harga berkisaran 10-20 ribu rupiah saja, kita bisa
menikmati steak dengan berbagai variasi. Menu yang disajikan pun lumayan
lengkap. Spaghetti, milk shake dan varian lain turut melengkapi daftar menu di
MOEN-MOEN STEAK ini.<o:p></o:p></span></div>
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<b><span lang="DA" style="font-family: Cambria; font-size: 14.0pt; line-height: 150%; mso-ansi-language: DA;">2.4. Atribut yang Mempengaruhi
Ketertarikan terhadap <o:p></o:p></span></b></div>
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<b><span lang="DA" style="font-family: Cambria; font-size: 14.0pt; line-height: 150%; mso-ansi-language: DA;">Steak Moen-Moen<o:p></o:p></span></b></div>
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<span lang="DA" style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-ansi-language: DA;">Kelompok kami lebih
memilih gerai Steak Moen – Moen dikarenakan berbagai alasan seperti yang
disebut dibawah ini :<o:p></o:p></span></div>
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<li class="MsoNormal" style="line-height: 150%; mso-list: l12 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Kematangan daging<o:p></o:p></span></b></li>
</ul>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Kematangan daging steak moen-moen
khusus untuk chiken steak itu cukup matang tidak terlalu kering juga.Sedangkan
untuk beef steak dipanggang secara setengah matang tapi bisa juga diminta
sesuai selera.<o:p></o:p></span></div>
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<li class="MsoNormal" style="line-height: 150%; mso-list: l12 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Porsi<o:p></o:p></span></b></li>
</ul>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Porsi yang diberikan cukup banyak
atau bisa dikatakan relative untuk sebagian orang, porsi cukup sesuai dengan
harga yang ditawarkan oleh produsen steak moen-moen.<o:p></o:p></span></div>
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<li class="MsoNormal" style="line-height: 150%; mso-list: l12 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Komposisi saus dan sayuran <o:p></o:p></span></b></li>
</ul>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Untuk saus steaknya produsen steak
moen-moen memberikan cita rasa saus barbeque yang banyak disukai dan sesuai
selera lidah orang Indonesia.Sedangkan untuk sayuran produsen steak moen-moen
memilih wortel, buncis dan kentang sebagai tambahan penyajian bersama steak
tersebut.<o:p></o:p></span></div>
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<br /></div>
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<li class="MsoNormal" style="line-height: 150%; mso-list: l12 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Penyajian tempat<o:p></o:p></span></b></li>
</ul>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Penyajiannya diletakan diatas
hotplate, agar saat disajikan steak masih dalam keadaan hangat juga sebagai
tempat pemanggang langsung steak tersebut.<o:p></o:p></span></div>
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<li class="MsoNormal" style="line-height: 150%; mso-list: l12 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Harga<o:p></o:p></span></b></li>
</ul>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Harga yang ditawarkan cukup
terjangkau sesuai kantong konsumen khususnya anak muda, sehingga kami dapat
menikmati steak moen-moen yang lezat dengan harga miring.<o:p></o:p></span></div>
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<li class="MsoNormal" style="line-height: 150%; mso-list: l12 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Pelayanan<o:p></o:p></span></b></li>
</ul>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Pemesanan steak moen-moen langsung
datang ke counter dan sekaligus membayarnya kemudian kami diberikan nomer meja
untuk menunggu pesanan. Pelayanannya menurut kami cukup baik, namun terkadang
selalu ada keterlambatan datangnya pesanan karena banyaknya pengunjung yang
datang.<o:p></o:p></span></div>
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<li class="MsoNormal" style="line-height: 150%; mso-list: l12 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Rasa<o:p></o:p></span></b></li>
</ul>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Rasa dari steak moen-moen yang
diberikan cukup lezat dari segi ayam, beef, saus sampai perpaduan
sayurannya.Sehingga banyak pengunjung yang datang kembali untuk menikmati steak
moen-moen tersebut.<o:p></o:p></span></div>
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<li class="MsoNormal" style="line-height: 150%; mso-list: l12 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Variasi menu<o:p></o:p></span></b></li>
</ul>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Menu yang disediakan terdiri dari </span><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US; mso-bidi-font-family: Tahoma; mso-fareast-font-family: SimSun; mso-fareast-language: ZH-CN;">Chicken Hot Plate, Tenderloin Hot Plate, Mixed Hot Plate, Double Chicken
Hot Plat, Double Tenderloin Hot Plate, Double Mix Hot Plate, Cumi Hot Plate,
Ikan Hot Plate, Marina Hot Plate, Nasi Putih. <o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US; mso-bidi-font-family: Tahoma; mso-fareast-font-family: SimSun; mso-fareast-language: ZH-CN;">Sedangkan untuk
minumannya ada Juice Jambu, Juice Manggo, Juice Strawberry, Juice Melon, Juice
Sirsak, Juice Orange, Juice Apel, Juice Tomato, Juice Chocolate, Juice Bozz
Coffe.<o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US; mso-bidi-font-family: Tahoma; mso-fareast-font-family: SimSun; mso-fareast-language: ZH-CN;">Dengan banyaknya
menu seperti yang dijelaskan diatas ini membuat kami semakin tertari untuk mengunjungi
gerai steak moen –moen tersebut.<o:p></o:p></span></div>
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<br /></div>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoNormal" style="line-height: 150%; mso-list: l12 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Lokasi<o:p></o:p></span></b></li>
</ul>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Strategis dan biasanya gerai steak
moen-moen dibuka di foodcourt di pusat perbelanjaan.Lokasi tersebut merupakan
tempat yang nyaman bagi kami karena selain bisa menikmati steak moen-moen di
tempat tersebut tetapi kita juga bisa berbelanja di kawasan tersebut karena
merupakan pusat perbelanjaan (mall).<o:p></o:p></span></div>
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<li class="MsoNormal" style="line-height: 150%; mso-list: l12 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-justify: inter-ideograph;"><b><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Kebersihan<o:p></o:p></span></b></li>
</ul>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Dari segi kebersihan gerai kami
rasa cukup bersih, dengan tempat-tempat yang sesuai dengan penempatannya yang
dapat dilihat.<o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> </span><b style="line-height: 150%; text-align: center;"><span style="font-family: Cambria; font-size: 16.0pt; line-height: 150%;"> </span></b></div>
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<b><span style="font-family: Cambria; font-size: 16.0pt; line-height: 150%;">BAB IV PENUTUPAN<o:p></o:p></span></b></div>
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<b><span style="font-family: Cambria; font-size: 14.0pt; line-height: 150%;">3.1. Kesimpulan<o:p></o:p></span></b></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">ketertarikan konsumen pada steak moen-moen tidak lain
dari factor harga dan kelezatan yang dapat dinikmati dengan harga terjangkau.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt; text-justify: inter-ideograph;">
<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Tidak hanya factor di atas namun factor yang lain
juga mempengaruhi ketertarikan konsumen seperti yang telah disebutkan di bab
sebelumnya.Dengan banyaknya factor pendukung maka tidak heran jika gerai steak
moen – moen dijadikan gerai pilihan untuk makan.<o:p></o:p></span></div>
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<b><span style="font-family: Cambria; font-size: 14.0pt; line-height: 150%;">3.2. Saran<o:p></o:p></span></b></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Konsumen yang ingin menikmati steak dengan harga
murah alangkah baiknya memilih gerai steak moen-moen karena dari segi cita rasa
pun cukup nikmat untuk dinikmati.<o:p></o:p></span></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">Dan untuk memilih gerai yang akan kita kunjungi sebagai tempat makan kita, tentunya kita harus pintar dalam
menentukan pilihan yang dilihat dari berbagai factor dan manfaat yang diberikan
gerai makan tersebut. Ini dilakukan agar kita tidak terjadi kerugian<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<b><span style="font-family: Cambria; font-size: 16.0pt; line-height: 150%;">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
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<br /></div>
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<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"> </span><a href="file:///C:/Documents%20and%20Settings/hp/My%20Documents/Downloads/bab1-sikap-1%20(1).pdf"><span style="color: windowtext; font-family: Cambria; font-size: 12.0pt; line-height: 150%; text-decoration: none; text-underline: none;">file:///C:/Documents%20and%20Settings/hp/My%20Documents/Downloads/bab1-sikap-1%20(1).pdf</span></a><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<a href="http://bacamoe.com/detail/2012/08/10/4/1656/steak-moen-moen"><span style="color: windowtext; font-family: Cambria; font-size: 12.0pt; line-height: 150%; text-decoration: none; text-underline: none;">http://bacamoe.com/detail/2012/08/10/4/1656/steak-moen-moen#</span></a><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<a href="http://elearning.gunadarma.ac.id/docmodul/pemasaran/Bab_4.pdf"><span style="border: none windowtext 1.0pt; color: windowtext; font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-border-alt: none windowtext 0cm; padding: 0cm; text-decoration: none; text-underline: none;">http://elearning.gunadarma.ac.id/docmodul/pemasaran/Bab_4.pdf</span></a><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<a href="http://kikimau.wordpress.com/2010/10/28/steak-enak-harga-anak-kostan/"><span style="color: windowtext; font-family: Cambria; font-size: 12.0pt; line-height: 150%; text-decoration: none; text-underline: none;">http://kikimau.wordpress.com/2010/10/28/steak-enak-harga-anak-kostan/</span></a><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<a href="http://library.usu.ac.id/download/fe/manajemen-hamidah.pdf"><span style="border: none windowtext 1.0pt; color: windowtext; font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-border-alt: none windowtext 0cm; padding: 0cm; text-decoration: none; text-underline: none;">http://library.usu.ac.id/download/fe/manajemen-hamidah.pdf</span></a><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<a href="http://organisasi.org/perilaku-konsumen-ringkasan-rangkuman-resume-mata-kuliah-ekonomi-manajemen"><span style="border: none windowtext 1.0pt; color: windowtext; font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-border-alt: none windowtext 0cm; padding: 0cm; text-decoration: none; text-underline: none;">http://organisasi.org/perilaku-konsumen-ringkasan-rangkuman-resume-mata-kuliah-ekonomi-manajemen</span></a><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<a href="http://www.scribd.com/doc/32519635/MODEL-PERILAKU-PEMBELIAN-KONSUMEN-SERTA-PERILAKU-PEMBELIAN-INDUSTRIAL"><span style="border: none windowtext 1.0pt; color: windowtext; font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-border-alt: none windowtext 0cm; padding: 0cm; text-decoration: none; text-underline: none;">http://www.scribd.com/doc/32519635/MODEL-PERILAKU-PEMBELIAN-KONSUMEN-SERTA-PERILAKU-PEMBELIAN-INDUSTRIAL</span></a><span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<a href="http://www.scribd.com/doc/33002909/Resume-Bahan-Manajemen-Pemasaran-1-9"><span style="border: none windowtext 1.0pt; color: windowtext; font-family: Cambria; font-size: 12.0pt; line-height: 150%; mso-border-alt: none windowtext 0cm; padding: 0cm; text-decoration: none; text-underline: none;">http://www.scribd.com/doc/33002909/Resume-Bahan-Manajemen-Pemasaran-1-9</span></a><span class="MsoHyperlink"><span style="border: 1pt none windowtext; color: windowtext; font-family: Cambria; font-size: 12pt; line-height: 150%; padding: 0cm;"><o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Cambria; font-size: 12.0pt; line-height: 150%;">http://islamijum.wordpress.com/2012/06/22/sikap-konsumen/<o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-9574851189806998712013-11-02T19:33:00.003+07:002013-11-02T19:33:44.762+07:00PAKAIAN SEBAGAI KEBUTUHAN MANUSIA SESUAI TINGKATAN SOSIAL <br />
<div align="center" class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 150%; text-align: center;">
<b><span style="background-color: white; font-family: Arial, sans-serif; font-size: 16pt; line-height: 150%;">BAB I PENDAHULUAN<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l1 level2 lfo1; text-align: justify; text-indent: -36.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: Arial;">1.1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;">Latar
Belakang<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Pakaian adalah salah satu kebutuhan penting juga
penunjang penampilan bagi manusia. Pakaian juga mencerminkan pribadi orang yang
memakainya.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Begitu banyak gaya hidup yang dianut oleh manusia pada
saat ini. Dari tingkat bawah sampai atas manusia memiliki gaya hidup dalam
berpakaian yang berbeda-beda seiring dengan kemauan, kemampuan, kebutuhan,
status social, daya beli, dll.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Dari hal di atas maka produsen dituntut agar bisa
memahami kebutuhan manusia yang memiliki gaya hidup bermacam-macam. Agar
produsen bisa membuat dan menyesuaikan produk pakaian yang dikeluarkan agar
tepat sasaran maka wajib untuk memperhatikan hal tersebut.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l1 level2 lfo1; text-align: justify; text-indent: -36.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: Arial;">1.2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;">Rumusan
masalah<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 70.9pt; mso-add-space: auto; mso-list: l1 level3 lfo1; text-align: justify; text-indent: -36.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">1.2.1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Seberapa
penting pakaian bagi manusia ?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 70.9pt; mso-add-space: auto; mso-list: l1 level3 lfo1; text-align: justify; text-indent: -36.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">1.2.2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Hubungan
pakaian dengan gaya hidup ?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 70.9pt; mso-add-space: auto; mso-list: l1 level3 lfo1; text-align: justify; text-indent: -36.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">1.2.3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Pengaruh
harga terhadap daya beli konsumen ?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 70.9pt; mso-add-space: auto; mso-list: l1 level3 lfo1; text-align: justify; text-indent: -36.0pt;">
<!--[if !supportLists]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">1.2.4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Gaya
berpakaian sesuai tingkat social manusia ?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 70.9pt; mso-add-space: auto; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l1 level2 lfo1; text-align: justify; text-indent: -36.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-fareast-font-family: Arial;">1.3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;">Tujuan
penulisan<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Agar kita belajar memahami keinginan konsumen yang dapat
dilihat dari tingkatan kehidupan konsumen itu sendiri.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify;">
<br /></div>
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<b><span style="font-family: Arial, sans-serif; font-size: 16pt; line-height: 150%;"><span style="background-color: white;">BAB II KAJIAN TEORI</span><span style="background-color: #e5b8b7;"><o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;">2.1. TEORI KEBUTUHAN MASLOW<o:p></o:p></span></b></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Abraham
Maslow (1943;1970) mengemukakan bahwa pada dasarnya semua manusia memiliki
kebutuhan pokok. Ia menunjukkannya dalam 5 tingkatan yang berbentuk piramid,
orang memulai dorongan dari tingkatan terbawah. Lima tingkat kebutuhan itu
dikenal dengan sebutan Hirarki Kebutuhan Maslow.<o:p></o:p></span></div>
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" o:spid="_x0000_i1025" style="height: 180pt; visibility: visible; width: 319.5pt;" type="#_x0000_t75">
<v:imagedata o:title="" src="file:///C:\Users\tika\AppData\Local\Temp\msohtmlclip1\01\clip_image001.png">
<o:lock aspectratio="f" v:ext="edit">
</o:lock></v:imagedata></v:shape></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><i><span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;">1.
Kebutuhan Fisiologis</span></i></b><span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;">Ini adalah kebutuhan biologis. Mereka terdiri dari kebutuhan oksigen,
makanan, air, dan suhu tubuh relatif konstan. Mereka adalah kebutuhan kuat
karena jika seseorang tidak diberi semua kebutuhan, fisiologis yang akan datang
pertama dalam pencarian seseorang untuk kepuasan.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><i><span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;">2.
Kebutuhan Keamanan</span></i></b><span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;">Sesudah kebetuhan fisiologis terpenuhi kemudian muncul kebutuhan
keamanan, stabilitas, proteksi, struktur hokum, keteraturan, batas, kebebasan
dari rasa takut dan cemas. Misalnya saja rumah untuk berteduh.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><i><span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;">3. Kebutuhan Cinta,
sayang dan kepemilikan</span></i></b><span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;">Ketika kebutuhan untuk keselamatan dan kesejahteraan fisiologis puas,
kelas berikutnya kebutuhan untuk cinta, sayang dan kepemilikan dapat muncul.
Maslow menyatakan bahwa orang mencari untuk mengatasi perasaan kesepian dan
keterasingan. Ini melibatkan kedua dan menerima cinta, kasih sayang dan
memberikan rasa memiliki.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><i><span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;">4. Kebutuhan Esteem</span></i></b><span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;">Ketika tiga kelas pertama kebutuhan dipenuhi, kebutuhan untuk harga bisa
menjadi dominan. Ini melibatkan kebutuhan baik harga diri dan untuk seseorang
mendapat penghargaan dari orang lain. Manusia memiliki kebutuhan untuk tegas,
berdasarkan, tingkat tinggi stabil diri, dan rasa hormat dari orang lain.
Ketika kebutuhan ini terpenuhi, orang merasa percaya diri dan berharga sebagai
orang di dunia. Ketika kebutuhan frustrasi, orang merasa rendah, lemah, tak
berdaya dan tidak berharga.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><i><span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;">5. Kebutuhan
Aktualisasi Diri</span></i></b><span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 35.45pt;">
<span lang="EN-SG" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-SG; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-SG;">Ketika semua kebutuhan di atas terpenuhi, maka dan hanya maka adalah
kebutuhan untuk aktualisasi diri diaktifkan. Maslow menggambarkan aktualisasi
diri sebagai orang perlu untuk menjadi dan melakukan apa yang orang itu “lahir
untuk dilakukan.” “Seorang musisi harus bermusik, seniman harus melukis, dan
penyair harus menulis.” Kebutuhan ini membuat diri mereka merasa dalam
tanda-tanda kegelisahan. Orang itu merasa di tepi, tegang, kurang sesuatu,
singkatnya, gelisah. Jika seseorang lapar, tidak aman, tidak dicintai atau
diterima, atau kurang harga diri, sangat mudah untuk mengetahui apa orang itu
gelisah tentang. Hal ini tidak selalu jelas apa yang seseorang ingin ketika ada
kebutuhan untuk aktualisasi diri.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.45pt; text-align: justify; text-indent: -35.45pt;">
<b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;">2.2. Faktor - Faktor Yang Mempengaruhi Konsumen
Dalam Berpakaian<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Faktor
Kebudayaan<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Faktor kebudayaan berpengaruh luas dan mendalam terhadap
perilaku pembelian konsumen dalam factor kebudayaan ini terdapat beberapa
komponen antara lain budaya merupakan factor penentuan yang paling mendasar
dari keinginan dan perilaku seseorang karena kebudayaan menyangkut segala aspek
kehidupan manusia. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Menurut kotler kebudayaan adalah determinan paling
fundamental dari keinginan dan perilaku konsumen. Sub-sub budaya terdiri dari
kebangsaan agama, kelompok ras,dan daerah geografis. Banyak sub budaya yang membentuk
segmen pasar penting dan pemasar sering merancang produk dan program pemasaran
yang diseasuaikan dengan kebutuhan mereka. Jadi factor kebudayaan yang mempengaruhi
pembelian konsumen dari segi pakaian sangat berpengahuh terhadap pembelian konsumen.
misalnya konsumen di Indonesia lebih memilih membeli batik dibandingkan membeli
kain sari dari Negara india karena batik merupakan pakaian kebudayaan asal
Indonesia, dan oleh karena itu konsumen di Indonesia akan lebih memilih membeli
batik yang berasal dari Negara Indonesia dibandingkan dengan membeli kain sari
yang berasal dari india.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Faktor
Sosial<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Selain factor budaya prilaku seorang konsumen juga
dipengaruhi oleh factor-faktor social. Seperti kelompok acuan, keluarga, serta
peran dan status. Kelompok acuan seseorang terdiri dari semua kelompok yang
memiliki pengaruh langsung atau tidak
langsung terhadap sikap atau perilaku seseorang. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Factor keluarga merupakan organisasi pembelian konsumen
yang paling penting dalam masyarakat. Factor peran dan status meliputi kegiatan
yang diharapkan akan dilakukan oleh seseorang. Jadi factor social yang
mempengaruhi pembelian konsumen dari segi pakaian misalnya status seorang
manajer dengan office boy akan berbeda selera pembelian pakaian mereka dari
segi harga,kualitas, dan tempat pembelian pakaian tersebut karena dipengaruhi
status social orang tersebut karena
tingkatan pendapatan yang berbeda.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Faktor
Pribadi<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Factor pribadi merupakan cara mengumpulkan dan
mengelompokkan kekonsistenan reaksi seseorang individu terhadap situasi yang
terjadi dalam membeli sesuatu juga dipengaruhi oleh factor kepribadian dari
konsumen yang bersangkutan. Jadi factor pribadi yang mempengaruhi pembelian
konsumen misalnya dari segi usia seorang konsumen akan memakai pakaian sesuai dengan usia mereka, misalnya anak-anak akan
mengunakan pakaian anak-anak, dari segi jenis kelamin misalnya seorang wanita
akan memakai rok atau pakaian feminime seperti dres dan pria akan lebih memilih
memakai pakaian yang maskulin seperti t-shirt, dan jaket.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Faktor
psikologi<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Pilihan pembelian konsumen oleh 4 faktor psikologi utama
yaitu motivasi, presepsi, pembelajaran, serta keyakinan dan pendirian. Motivasi
konsumen memiliki banyak kebutuhan pada waktu tertentu, presepsi seseorang
konsumen yang termotivasi akan siap untuk bertindak bagaimana seorang konsumen
yang termotivasi akan dipengaruhi oleh presepsinya terhadap situasi tertentu.
factor psikologi yang mempengaruhi pembelian konsumen dari segi pakaian
misalnya seseorang sudah terbiasa membeli pakaian dengan merk zara maka
seseorang tersebut jika pergi ke pusat perbelanjaan akan lebih memilih pakaian
dengan merk zara dibandingkan merk lainnya karena factor psikologi yang sudah
terbiasa, nyaman dan puas dengan merk tersebut.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 150%; text-align: center;">
<b><span style="font-family: Arial, sans-serif; font-size: 16pt; line-height: 150%;"><span style="background-color: white;">BAB III PEMBAHASAN</span><span style="background-color: #e5b8b7;"><o:p></o:p></span></span></b></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span style="font-family: "Arial","sans-serif"; font-size: 16.0pt; line-height: 150%;">PAKAIAN BAGI MANUSIA<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;">3.1. Pentingnya
Pakaian Bagi manusia<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Pakaian
adalah salah satu kebutuhan pokok bagi manusia, tanpa pakaian manusia tidak
dapat menutupi tubunya dengan aman. Pakaian juga adalah hal penting untuk
menunjang penampilan, dengan pakaian manusia dapat memiliki kepercayaan diri
dihadapan manusia lainnya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Pakaian
adalah pelindung tubuh yang paling utama dari hal-hal lain seperti perawataan-perawataan
kulit dan sebagainya. Manusia dapat merasakan manfaat dari pakaian yaitu : penutup badan dari sengatan panas matahari,
menutupi aurat, penunjang penampilan agar terlihat lebih baik dan percaya diri,
dll.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;">3.2. Hubungan
Pakaian Dengan Gaya Hidup<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Seiring
majunya perkembangan jaman fasion pun menjadi hal yang penting bagi manusia
saat ini. Misalnya fasion dalam hal berpakaian saat ini merupakan hal paling
penting bagi sebagian orang.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Banyak
model pakaian yang bisa manusia pakai untuk menutupi tubuhnya atau bahkan
menjadi penunjang penampilan mereka. Contohnya model pakaian muslim untuk orang
muslim yang mengenakan kerudung, baju pesta untuk orang yang senang menghadiri
undangan hiburan, jamuan, dll.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Begitu
banyak model pakaian di dunia ini sehingga banyak pula gaya yang disenangi
manusia dalam berpakaian sesuai dengan gaya hidup mereka.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Tetapi
tidak sedikit juga manusia yang memilih pakaian berdasarkan kenyamanan bukan
mengutamakan penampilan, contohnya pemakaian kaos oblong agar simple untuk melakukan
kegiatan tanpa merasa repot.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;">3.3. Pengaruh
Harga Pakaian Terhadap Daya Beli Konsumen<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Pakaian
bermerek dan mempunyai daya jual tinggi mungkin tidak jadi masalah untuk orang
yang memiliki uang, tetapi untuk orang yang mempunyai daya beli yang rendah hal
tersebut bukanlah hal yang harus diutamakan pada saat akan membeli.</span><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Orang
yang memiliki daya beli tinggi biasanya memperhatikan merek dan kualitas pada
saat akan mmbeli, berbanding terbalik dengan orang yang daya belinya rendah
mereka cenderung mengutamakan harga, kenyamanan contohnya pakaian murah, bagus
dilihat dan enak dipakai maka mereka akan langsung tertarik dengan pakaian
tersebut dan langsung membelinya sesuai kemampuan daya beli mereka.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;">3.4. Gaya
Berpakaian Sesuai Tingkatan Sosial Manusia<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Bermacam-macam
tingkatan social manusia di dunia ini. Dari tingkat bawah sampai atas memiliki
gaya berpakaian berbeda pula.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Dilihat
dari tingkatan social yang paling rendah contohnya seorang pedagang kaki lima
yang penghasilannya hanya untuk kebutuhan pokok saja maka dapat terlihat jelas
mereka belum memikirkan penampilan atau cara berpakaian, mereka lebih
memikirkan hal lain seperti makan untuk sehari-hari dibanding membeli pakaian.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Kemudian
dari tingkat social menengah manusia sudah mulai memperhatikan gaya
berpakaiannya, misalnya seorang guru SD senang membeli pakaian yang terlihat
sopan dan rapi dengan harga yang lumayan. Mereka juga mulai memperhatikan merek
dan kualitas tetapi mereka juga masih membanding-banding harga saat akan
membeli dan melihat kemampuan daya belinya sendiri<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Lalu
dari tingkat social atas yang sudah memiliki segaalanya.dapat kita lihat bahwa
mereka sudah bahkan amat sangat memperhatikan gaya berpakaian dan sebagai
penunjang penampilan mereka. Mereka beranggapan pakaian mencerminkan bagaimana
sosok dan kepribadian seseorang. Misalnya seorang pengusaha sukses dan ternama
lebih memilih pakaian yang bermerek, berkualitas dan memiliki daya jual atau
harga yang tinggi dengan alasan agar mereka tidak dipandang sebelah mata oleh
lawannya. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Harga
yang sangat amat mahal untuk sebuah pakaian tidak dipermasalahkan mereka,
karena mereka lebih mengutamakan pengakuan diri dari cara mereka menonjolkan
diri dari cara berpakaian. Berbeda dengan tingkat menengah dan bawah yang masih
memperhatikan harga.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; line-height: 150%; text-align: center;">
<b><span style="font-family: Arial, sans-serif; font-size: 16pt; line-height: 150%;"><span style="background-color: white;">PENUTUP</span><span style="background-color: #e5b8b7;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%;">Kesimpulan<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Dapat
disimpulkan bahwa pakaian akan dipilih konsumen sesuai dengan yang mereka
butuhkan dan mereka sukai sesuai dengan daya beli.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Dan
tidak menutup kemungkinan bahwa merek dan kualitas menjadi acuan untuk membeli ketika
konsumen memiliki daya beli yang mulai meningkat.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Pembelian
pakaian oleh konsumen juga sangat dipengaruhi oleh banyak factor.<o:p></o:p></span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-80999778258467676412013-10-13T19:39:00.001+07:002013-10-15T10:48:21.024+07:00makalah pentingnya segmentasi untuk perusahaan<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br />
<div align="center" class="MsoNormal" style="line-height: 150%;">
<br />
<div align="center" class="MsoNormal" style="line-height: 150%;">
<b><span style="font-family: "Cambria","serif"; font-size: 16.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">BAB I PENDAHULUAN<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-left: 18.0pt; mso-add-space: auto; mso-list: l6 level2 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Latar
Belakang<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Segmentasi
adalah hal penting untuk sebuah perusahaan untuk menentukan sasaran pasarnya.
Dengan segmentasi perusahaan akan mudah atau fokus untuk melakukan sasaran
pasar dalam memasarkan produk nya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 36.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Perusahaan
membagi pangsa pasar ke dalam segmen-segmen tertentu dimana masing-masing
segmen tersebut bersifat homogeny. Perbedaan keinginan dan hasrat konsumen
merupakan alasan yang utama untuk diadakannya segmentasi pasar. Jika terdapat
bermacam-macam hasrat dan keinginan konsumen, maka perusahaan dapat mendesain
suatu produk untuk mengisi suatu heterogenitas keinginan dan hasrat tersebut.
Dengan demikian dapat berkreasi dengan suatu penambahan penggunaan yang khusus
untuk konsumen dalam segmen yang diinginkan. Konsumen akan mau membayar lebih
tinggi terhadap produk yang mereka butuhkan bila mereka menerima berbagai
keuntungan dari produk tersebut.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 36.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Perusahaan
atau para penjual mengklasifikasikan beberapa kelompok sasaran segmen
pemasaran, yakni segmentasi pasar konsumen, segmentasi pasar industry, dan
segmentasi pasar internasional. Kelompok segmen pasar tersebut memiliki
karakteristik berbeda, sehingga memerlukan cara tersendiri untuk mennanganinya.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-left: 18.0pt; mso-add-space: auto; mso-list: l6 level2 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Rumusan
Masalah<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 70.9pt; mso-add-space: auto; mso-list: l6 level3 lfo1; text-indent: -36.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.2.1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Apa itu susu
L-MEN ?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 70.9pt; mso-add-space: auto; mso-list: l6 level3 lfo1; text-indent: -36.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.2.2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Apa itu susu
WRP ?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 70.9pt; mso-add-space: auto; mso-list: l6 level3 lfo1; text-indent: -36.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.2.3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Apa bedanya
segmentasi yang diterapkan untuk susu L-MEN & WRP ?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 70.9pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: 18.0pt; mso-add-space: auto; mso-list: l6 level2 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Tujuan
Penulisan <o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Agar kita
dapat mengetahui perlunya menerapkan segmentasi dalam sebuah perusahaan, juga
dapat membandingkan segmentasi apa saja yang harus diterapkan.</span><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%;">
<b><span style="font-family: "Cambria","serif"; font-size: 16.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">BAB II KAJIAN TEORI<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="line-height: 150%;">
<b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">SEGMENTASI PASAR<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">2.1.
Pengertian Segmentasi</span></b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Segmentasi Pasar adalah
kegiatan membagi-bagi pasar yang bersifat heterogen dari suatu produk kedalam
satuan-satuan pasar ( segmen pasar ) yang bersifat heterogen. Dengan kata lain,
segmentasi pasar adalah kegiatan membagi pasar menjadi kelompok pembeli yang
terbedakan dengan kebutuhan, karakteristik, atau tingkah laku yang berbeda yang
mungkin membutuhkan produk atau bauran pemasaran terpisah.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">2.2.
Macam-macam Segmentasi<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">1.
segmentasi geografis<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Suatu
segmen yang didasarkan atas lokasi konsumen atau daerah penjualan. Lokasi
konsumen meliputi lokasi geografis, lokasi daerah pemasaran, lokasi kota, desa,
dll. <o:p></o:p></span></div>
<div class="MsoListParagraph" style="line-height: 150%; margin-left: 18.0pt; mso-add-space: auto; mso-list: l6 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">segmentasi
Demografi<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">suatu
segmen yang didasarkan atas karakteristik kependudukan seperti umur, jenis
kelamin, ukuran keluarga, gaya hidup, pendapatan ekonomi, dsb. <o:p></o:p></span></div>
<div class="MsoListParagraph" style="line-height: 150%; margin-left: 18.0pt; mso-add-space: auto; mso-list: l6 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Segmentasi
Psikografis<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Suatu
segmen yang didasarkan pada status social, nilai, kepribadian, gaya hidup.<o:p></o:p></span></div>
<div class="MsoListParagraph" style="line-height: 150%; margin-left: 18.0pt; mso-add-space: auto; mso-list: l6 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Segmentasi
Tingkah Laku<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span class="fullpost"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Segmentasi tingkah
laku mengelompokkan pembeli berdasarkan pada pengetahuan, sikap, penggunaan
atau reaksi mereka terhadap suatu produk. Banyak pemasar yakin bahwa variabel
tingkah laku merupakan awal paling baik untuk membentuk segmen pasar.</span></span><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">
</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">2.3. Persyaratan Segmentasi yang
Efektif</span></b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Ada banyak cara untuk
mengsegmentasi pasar, namun tidak semua segmentasi efektif. Terdapat beberapa
faktor yang harus dipertimbangkan untuk melakukan segmentasi pasar yang
efektif.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Keempat
faktor tersebut adalah :<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; mso-add-space: auto; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Dapat
Diukur ( Measurability ), yaitu informasi mengenai sifat-sifat pembeli yang
mencangkup ukuran, daya beli dan segmen yang dapat diukur. Misalnya, jumlah
segmen masyarakar kaya sebagai calon pembeli mobil yang dijadikan segmen
penjualan mobil Toyota Kijang.<b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Dapat
dijangkau ( Accsessibility ), yaitu segmen pasar yang dapat dijangkau dan
dilayani secara efektif.<b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Besarnya
cakupan ( subtanstiality ), yaitu tingkat keleluasaan segmen pasar dan
menjanjikan keuntungan bila dilayani. Suatu segmen sebaiknya merupakan kelompok
yang homogeny dengan jumlah yang cukup besar, sehingga cukup bernilai jika
dilayani dengan programpemasaran yang sesuaikan.<b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; mso-add-space: auto; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Dapat
dilaksanakan, yakni program yang efektif dapat dirancang untuk menarik dan
melayani segmen tersebut. Misalnya, walaupun sebuah perusahaan angkutan antar
kota mengidentifikasikan sepuluh segmen pasar, namun stafnya terlalu sedikit
untuk mengembangkan pemasaran terpisah bagi tiap segmen.<b><o:p></o:p></b></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">2.4.
Penentuan Pasar Sasaran</span></b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Sasaran pasar adalah pasar
yang akan dilayani perusahaan. Sasaran pasar perlu diteteapkan terlebih dahulu
agar strategi dan program pemasaran dapat lebih terarah pada sasarannya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Untuk menetapkan sasaran
pasarnya, perusahaan perlu terlebih dahulu melakukan penilaian masing-masing
kelompok pasar. Segmentasi pasar memberikan peluang bagi perusahaan untuk
menentukan kelompok-kelompok pasar yang akan dipilih sebagai sasaranya. Adapun
beberapa faktor yang perlu diperhatikan sebagai dasar penilaian masing-masing
segmen pasar.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 54.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">1.</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">
<b>Luas dan pertumbuhan segmen pasar</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Perusahaan perlu melihat
perkiraan luas pasar, pertumbuhan dan keuntungan pasar dan proyeksinya di masa
depanuntuk masing-masing segmen. Luas pertumbuhan pasar yang tinggi memang
menarik, tetapi memerlukan usaha dan sumber daya yang tinggi pula. Seringkali
perusahaan memilih segmen pasar yang potensial memberikan keuntungan di masa
depan.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 54.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">2.</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">
<b>Struktur pasar</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Potensila pasar menunjukan
kemampuan pasar memberikan hasilnya bagi perusahaan. Akan tetapi struktur pasar
lah yang menentukan kemampuan potensi pasar tersebut untuk jangka panjang.
Komponen struktur pasar meliputi : situasi persaingan, pengaruh pemasok,
kekuatan pembeli, dan barang-barang peganti maupun komplementernya. Kekuatan
komponen struktur pasar ini merupakan kekuatan lingkungan eksternal yang dapat
mempengaruhi kedudukan pasar dalam jangka panjang.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 54.0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">3.</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">
<b>Tujuan dan kapasitas perusahan</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Meskipun luas, pertumbuhan,
dan stuktur pasar cukup nmenarik, tetapi yang paling menentukan adalah tujuan
serta kempuan perusahaan untuk menguasai sasaran pasarnya. Oleh karena itu,
tidak hanya analisis eksternal yang diperlukan, tetapi juga diperlukan analisis
internal perusahaan.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> 2.5.
Hubungan Penetapan Sasaran dengan
segmentasi Pasar<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Istilah segmentasi pasar
dan penentuan sasaran pasar ( market targeting ) sebenarnya merupakan dua hal
yang berbeda. Di atas telah diuraikan bahwa segmentasi pasar itu merupakan
kegiatan yang membagi-bagi pasar yang bersifat heterogen dari suatu produk ke
dalam satuan-satuan pasar yang bersifat homogen. Dalam hal ini, market
targeting merupakan keputusan perusahaan mengenai pasar manakah yang akan
dilayani.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Sebagai gambaran, misalnya
berdasarkan analisa dan ramalan permintaan, perusahaan dapat mengetahui
adanya pasar tertentu yang dianggap menarik, yang membuat perusahaan memperluas
pangsa pasar. Perusahaan tersebut mensurvei sejumlah konsumen sebagai sampel
dari keseluruhan. Dalam survey ini ditanyakan mengenai atribut produk yang
ditawarkan, tentang kualitas, harga, kemasan, servis, dan sejenisnya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Dari hasil survey ini dapat
diketahui atribut-atribut mana yang mempengaruhi minat konsumen dalam membeli
suatu produk. Misalnya, atribut yang dianggap penting adalah kualitas (X) dan
harga (Y). selanjutnya data hasil survai tersebut dapat dimasukan ke dalam
suatu produk space yang merupakan suatu bidang yang berisi titik-titik. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">1.</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> <b>Preferensi
yang homogeny</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Ini menunjukan suatu pasar
dimana semua konsumen dapat dikatakan mempunyyai preferensi yang sama, baik
mengenai harga maupun kualitas. Dengan demikian diperkirakan para konsumen
mempunyai kesukaan yang sama terhadap merek yang ada. Oleh karena titik-titik
preferensinya di tengah-tengah atau di pusat.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">2.</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> <b>Preferensi
yang menyebar</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Ini menggambarkan bahwa
konsumen mempunyai preferensi yang berbeda-beda tentang apa yang mereka
inginkan dari produksi tersebut. Kalau di pasar hanya ada satu merek saja tentu
preferensinya akan terletak di pusat, disebabkan karena merek tersebut akan
menarik sebagian besar konsumen yang ada. Adanya sebuah merek yang terletak di
pusat dapat meminimumkan jumlah ketidakpuasan konsumen. Apabila ada merek
pesaing maka masing-masing pesaing akan memilih tempatnya sendiri-sendiri
secara seimbang dalam produk space.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">3.</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> <b>Preferensi
yang mengelompok</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Selain preferensi yang
homogeny dan preferensi yang menyebar juga terdapat preferensi yang
mengelompok. Kelompok-kelompok yang berupa kumpulan titik-titik yang terdapat
dalam produk space disebut segmen pasar natural.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">2.6. Penentuan Posisi Produk</span></b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Setelah menetapkan sasaran
pasar, langkah berikutnya adalah menempatkan [posisi produk di pasar.
Menempatkan posisi produk adalah merancang atribut-atribut fungsional dan
nonfungsional produk ( fisik maupun presepsi ) yang ditawarkan perusahaan
sesuai dengan pandangan relative konsumen dan berbeda terhadap produk pesaing.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Posisi produk adalah
kedudukan merk atau produk pada peta presepsi dan preferensi konsumen terhadap
kedudukan merk-merk atau produk-produk pesaingnya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Secara umum pengertian posisi produk
meliputi :</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; mso-add-space: auto; mso-list: l8 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Presepsi
dan preferensi konsumen adalah mencerminkan pasar sasaran<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-list: l8 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Persepsi
dan preferensi konsumen mencerminkan manfaat produk secara fungsional ataupun
nonfungsional menurut pandangan konsumen.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; mso-add-space: auto; mso-list: l8 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Kedudukan
produk menurut pemikiran konsumen adalah relative yang dapat digambarkan pada
suatu peta presepsi ( perceptual map ) atas produk-produk yang termasuk dalam
kelas produknya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Proses pembentukan posisi
produk ini semata-mata merupakan pandangan dari persepsi konsumen. Perusahaan
berkepentingan terhadap proses pembentukan posisi tersebut agar produknya tetap
diterima konsumen. Oleh karena itu, pemasar perlu merancang usaha agar posisi
produknya tetap berada pada benak ( persepsi ) konsumen mendekati dengan
keinginan ( preferensi ) konsumen terutama apabila dibandingkan dengan
pesaing-pesaingnya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Komponen utama yang membentuk posisi
produk :</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; mso-add-space: auto; mso-list: l7 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Produk-produk
dalam kelas produk atau struktur pasar akan saling bersaing.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-list: l7 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Pasar
berprilaku heterogen yang dapat dikembangkan proses segmentasi pasar<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-list: l7 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Persepsi
maupun preferensi produk dan pesaing-pesaingnya dapat digambarkan pada peta
presepsi<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; mso-add-space: auto; mso-list: l7 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Masing-masing
produk menawarkan atribut manfaat kelas produk ( product class concept ) yang ]dapat
diterima oleh pemikiran konsumen.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Beberapa pilihan strategi merancang
posisi produk :<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-left: 35.45pt; mso-add-space: auto; mso-list: l4 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Posisi
berdasarkan atribut produk<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 35.45pt; mso-add-space: auto; mso-list: l4 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Posisi
berdasarkan manfaat produk<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 35.45pt; mso-add-space: auto; mso-list: l4 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Posisi
yang mendasar penggunaan produk<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 35.45pt; mso-add-space: auto; mso-list: l4 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Posisi
berdasarkan pemakai produk<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: 35.45pt; mso-add-space: auto; mso-list: l4 level1 lfo6; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Posisi
yang membedakan langsung dengan pesaing<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Dasar dari rancangan posisi
produk adalah perbedaan produk ( product differentiation ) terhadap produk
pesaing. Oleh karena itu perlu dikembangkan usaha untuk memperoleh
perbedaan-perbedaan produk yang mempunyai nilai keunggulan ( competitive
advantage ) atas produk pesaing.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Berdasarkan
pemikiran ini maka langkah penempatan posisi produk adalah :<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; mso-add-space: auto; mso-list: l3 level1 lfo7; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Identifikasikan
pembedaan-pembedaan produk yang mempunyai keunggulan terhadap produk pesaing.
Pembedaan-pembedaan produk tersebut dapat dikembangkan menurut fisik produk,
pelayanan, personel, maupun citra produk.<b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-list: l3 level1 lfo7; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Memilih
dan menentukan pembedaan produk yang paling efektif.<b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; mso-add-space: auto; mso-list: l3 level1 lfo7; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Menyebarluaskan
informasi keunggulan produk yang ditawarkan dan mendistribusikan produknya agar
dapat dicapai dengan mudah oleh konsumen.<b><o:p></o:p></b></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Pembedaan produk</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Pembedaan produk ( product
differentiation ) perlu dikembangkan oleh perusahaan agar dapat dimanfaatkan
untuk mendukung penempatan posisi produk. Produk dapat dibedakan berdasarkan:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-left: 42.55pt; mso-add-space: auto; mso-list: l5 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -21.25pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Beda
fisik produk, meliputi : fungsi dasar, karakter penampilan, keselaran bentuk
dan fungsi, keawetan, bebas kesalahan, kemudahan diperbaiki, model dan
rancangan.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 42.55pt; mso-add-space: auto; mso-list: l5 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -21.25pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Pelayanan
produk, meliputi : pengiriman barang ke pelanggan, pemasangan, pelatihan
pelanggan, konsultasi perbaikan, dan pelayan yang lain.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 42.55pt; mso-add-space: auto; mso-list: l5 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -21.25pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Personel
perusahaan, meliputi : keterampilan dan keahlian, respek terhadap pelanggan,
dapat dipeercaya, ketelitian dan konsistensi, kesedian membantu, dan mampu berkomunikasi
dengan baik dengan pelanggan.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: 42.55pt; mso-add-space: auto; mso-list: l5 level1 lfo8; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -21.25pt;">
<!--[if !supportLists]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Citra
produk, meliputi ; symbol-simbol, tulisan atau karangan di media cetak,
penampilan di media audio-visual, situasi lingkungan kantor atau toko, maupun
peristiwa atau kejadian-kejadian penting.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%;">
<b><span style="font-family: "Cambria","serif"; font-size: 16.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">BAB III PEMBAHASAN<o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="line-height: 150%;">
<b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">MEMBANDINGKAN SEGMENTASI DUA PRODUK <o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="line-height: 150%;">
<b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">SUSU YANG BERBEDA L-MEN & WRP<o:p></o:p></span></b></div>
<div class="MsoListParagraph" style="line-height: 150%; margin-left: 54.0pt; mso-add-space: auto; mso-list: l3 level2 lfo7; text-indent: -36.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3.1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">SUSU L-MEN<o:p></o:p></span></b></div>
<div style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Produk susu yang dikhususkan hanya untuk
pria, yakni L-Men di EX Plaza Indonesia, Jakarta pada pertengahan Nopember lalu
meluncurkan varian terbarunya, yakni kemasasan Ready to Go yang lebih praktis
dan mudah dibawa ke mana-mana. Dalam acara itu, Brand Manager L-Men Christian
Widi Nugraha mengatakan, seperti produk L-Men lainnya, produk terbaru ini juga
diformulasikan khusus untuk membantu pembentukkan tubuh yang atletis dan
memenuhi kebutuhan nutrisi pria. L-Men kemasan ready to GO memiliki kandungan
protein yang tinggi, rendah lemak, tanpa penambahan gula, serta diperkaya
dengan L-Carnitine sehingga dapat mengoptimalkan pembakaran lemak menjadi
energi.<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Namun yang lebih penting adalah,”produk ini
melakukan inovasi dalam kemasan siap minum Tetra Pak yang lebih praktis untuk
dibawa ke mana saja,” kata Nugraha.<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Direktur Komunikasi PT.Tetra Pak Indonesia
menambahkan, produk L-Men yang siap dibawa kemana-mana ini memiliki kandungan
gizi yang tinggi, sehingga harus dikemas dengan baik sehingga zat gizi yang
terkandung di dalamnya tetap terjaga kualitas dan nilainya. Kemasan yang
digunakan oleh L-Men Ready to Go ini menggunakan teknologi pengemasan Tetra Pak
bereknologi tinggi.<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">“Tetra Pak adalah pelopor teknologi Ultra
High Temperature (UHT) untuk pemrosesan dan pengemasan makanan dan minuman di
Indonesia. Sistem pemanasan UHT adalah teknologi yang terbaik dan paling
efektif dalam menjaga tingkat higienis sehingga produk makanan dan minuman
bebas dari bakteri tanpa merubah mutu dan kandungan zat gizi yang ada di
dalamnya. Proses ini memungkinkan produk tersebut disimpan dalam waktu yang
lama tanpa memerlukan proses pendinginan atau bahan pengawet. Sedangkan kemasan
aseptik dengan 6 lapisannya mampu menjaga kesterilan produk selama dalam
kemasan, serta melindungi produk dari efek buruk seperti cahaya dan oksigen,” jelas
Akiyama.<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">“Sesuai dengan moto Tetra Pak, yaitu
“Melindungi yang Baik”, selain melindungi nutrisi yang terkandung dalam
suatu produk, Tetra Pak memiliki komitmen yang sangat kuat terhadap lingkungan.
Kemasan kertas Tetra Pak menggunakan sumberdaya alam yang dapat diperbaharui
dan saat ini kemasan tersebut secara keseluruhan sudah dapat didaur ulang. Hal
ini sejalan dengan visi Nutrifood yang memililki tanggung jawab terhadap
lingkungan dan menghadirkan serangkaian produk kualitas tinggi dengan bahan-bahan
yang segar dan alami,” urainya.<o:p></o:p></span></div>
<div style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Lebih lanjut Mignnone menjelaskan,”Untuk
menjawab keinginan masyarakat, Nutrifood bekerjasama dengan Tetra Pak,
menghadirkan L-Men Hi-Protein 2 GO yang mudah dikonsumsi dan dapat
diperoleh di mana saja. Tetra Pak sangat mendukung visi produsen L-Men dalam
mengembangkan indusri susu cair dan minuman lainnya, untuk memenuhi kecukupan
nutrisi bagi seluruh konsumen di Indonesia.<o:p></o:p></span></div>
<div class="MsoListParagraph" style="line-height: 150%; margin-left: 54.0pt; mso-add-space: auto; mso-list: l3 level2 lfo7; text-indent: -36.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3.2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">SUSU WRP<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify; text-indent: 36.0pt;">
<b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">WRP</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> adalah nama
merek produk dagang asli Indonesia yang dimiliki oleh perusahaan </span><a href="http://id.wikipedia.org/wiki/Nutrifood_Indonesia" title="Nutrifood Indonesia"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Nutrifood Indonesia</span></a><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">. Susu dan biskuit ini dirilis pada tahun </span><a href="http://id.wikipedia.org/wiki/1999" title="1999"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">1999</span></a><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> dan
dikonsentrasikan untuk wanita diet. Produk WRP umumnya dijual dalam bentuk susu
bubuk dalam kemasan 250 g atau 500 g dan biskuit. Produk susu dan biskuit ini
juga memiliki nutrisi yang paling lengkap.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Susu pengganti makan untuk
menurunkan berat badan dengan kalori terkontrol <b>(200 kalori/serving)</b>, tinggi
protein, tinggi kalsium dengan rasa yang jauh lebih enak serta alami. Tersedia
dalam lima pilihan rasa : <b>Chocolate, Strawberry, Coffee, Choco Cereal dan
Mocha Green Tea.</b><o:p></o:p></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: 150%; mso-list: l2 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Kandungan Vitamin dan Mineralnya lengkap</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">
sehingga meskipun anda sedang diet, kebutuhan gizi, vitamin dan mineral
tetap tercukupi<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: 150%; mso-list: l2 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Sehat dan Alami</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">, terbuat dari bahan-bahan alami
dan tidak mengandung obat-obatan sehingga aman untuk dikonsumsi dan tidak
memiliki efek samping<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: 150%; mso-list: l2 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Rasanya Enak</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> dan banyak pilihan rasa, diet
terasa lebih menyenangkan<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: 150%; mso-list: l2 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Mengandung Ekstrak Green Tea</span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">
( khusus WRP Nutritious Drink Mocha Green Tea) yang membantu pembakaran
lemak dan berperan sebagai antioksidan yang dapat menghambat proses
penuaan<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: 150%; mso-list: l2 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify;"><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Praktis </span></b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">karena dikemas dalam sachet
sehingga mudah untuk disajikan kapan saja. WRP percaya bahwa penurunan
berat badan yang benar, aman, & sehat, dilanjutkan dengan program
pembentukan tubuh yang efektif akan menghasilkan tubuh langsing ideal
impian setiap wanita. Optimalkan juga program pembentukan tubuh idealmu
dengan olahraga secara teratur.* Penurunan berat badan saat mengikuti
program ini berbeda-beda pada setiap orang, bergantung dari pola makan,
aktivitas, dan metabolisme tubuh.<o:p></o:p></span></li>
</ul>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Produk ini mengandung susu
(Lactose). Bila kamu sensitif terhadap produk susu, maka bisa menggunakan WRP
Diet Tea untuk membantu penurunan berat badanmu. WRP Diet Tea adalah teh yang
dapat memblok karbohidrat dari makanan yang dikonsumsi (seperti nasi, mie,
pasta, dll) hingga hanya 1/3 yang diserap tubuh.<o:p></o:p></span></div>
<div class="MsoListParagraph" style="line-height: 150%; margin-left: 54.0pt; mso-add-space: auto; mso-list: l3 level2 lfo7; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -36.0pt;">
<!--[if !supportLists]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Cambria; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;">3.3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Penerapan
Segmentasi L-MEN & WRP<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Segmentasi yang dipakai
produk susu L-MEN & WRP adalah segmentasi demografi, psikografi, dan
tingkah laku. Berikut penjelasannya :<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; mso-add-space: auto; mso-list: l0 level1 lfo9; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Segmentasi
Demografi<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Bedanya
disini susu L-MEN dalam segmentasi demografi dikhususkan untuk kaum laki-laki,
sedangkan WRP untuk kaum perempuan.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-list: l0 level1 lfo9; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Segmentasi
Psikografi<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Perusahaan
mengklasifikasikan produk mereka untuk konsumen yang memiliki gaya hidup &
kepribadian, yang dapat dilihat dari keinginan konsumen itu memiliki tubuh yang
ideal. Untuk perempuan yang kelebihan berat badan bisa mengkonsumsi susu WRP,
sedangkan untuk laki-laki yang menginginkan bentuk tubuh yang berotot dapat
mengkonsumsi susu L-MEN.<b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-list: l0 level1 lfo9; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><b><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Segmentasi
Tingkah Laku<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Perusahaan
menjelaskan masing-masing manfaat yang dimiliki produk mereka. Contohnya, susu
wrp adalah susu terbaik untuk melakukan penurunan berat badan dengan berbagai zat baik yang
terkandung dalam susu tersebut. Begitu juga dengan susu L-Men adalah susu yang
berguna untuk pembentukan tubuh pria menjadi bagus dan berotot, tidak lupa juga
susu L-men ini memberi nutrisi baik untuk tubuh seorang pria.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">Dilihat
dari contohnya, maka konsumen berdasarkan pengetahuan dan sikap pasti akan
cepat dalam merespon produk yang dikeluarkan oleh perusahaan susu tersebut.
Terutama untuk kaum laki-laki yang ingin membentuk tubuh, dan wanita yang ingin
terlihat langsing.<b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: 54.0pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"> </span><span style="font-family: Cambria, serif; font-size: 12pt; line-height: 150%; text-align: center;"> </span></div>
<div align="center" class="MsoNormal" style="line-height: 150%;">
<b><span style="font-family: "Cambria","serif"; font-size: 16.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">PENUTUP<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%;">
<b><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Kesimpulan<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Segmentasi
sangat diperlukan bagi perusahaan dalam menentukan sasaran pasar, posisi produk.
Segmentasi juga digunakan perusahaan agar lebih focus dalam melakukan pemasaran
suatu produk, mengetahui sifat masing-masing segmen, mencari segmen mana yang
paling besar potensialnyajuga dapat</span> membedakan antara segmen yang satu
dengan segmen lainnya.<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 36.0pt;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Segmentasi yang
digunakan pada susu L-MEN dan WRP adalah sama yakni segmentasi demografi,
psikografi, dan tingkah laku.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 36.0pt;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%;">
<b><span style="font-family: "Cambria","serif"; font-size: 16.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">DAFTAR PUSTAKA<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<a href="http://www2.jogjabelajar.org/modul/bisnis/penjualan/24_e2_segmentasi_pasar.pdf"><span style="color: windowtext; font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin; text-decoration: none; text-underline: none;">http://www2.jogjabelajar.org/modul/bisnis/penjualan/24_e2_segmentasi_pasar.pdf</span></a><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<a href="http://loopscreative.com/tujuan-segmentasi-pasar-membentuk-segmentasi-dan-kriteria-segmen-pasar-yang-baik/"><span style="color: windowtext; font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin; text-decoration: none; text-underline: none;">http://loopscreative.com/tujuan-segmentasi-pasar-membentuk-segmentasi-dan-kriteria-segmen-pasar-yang-baik/</span></a><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<a href="http://elearning.gunadarma.ac.id/docmodul/pengantar_manajemen_pemasaran/bab4_segmentasi_pasar.pdf"><span style="color: windowtext; font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin; text-decoration: none; text-underline: none;">http://elearning.gunadarma.ac.id/docmodul/pengantar_manajemen_pemasaran/bab4_segmentasi_pasar.pdf</span></a><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<a href="http://rajapresentasi.com/2009/04/kriteria-dalam-penentuan-segmentasi-pasar/"><span style="color: windowtext; font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin; text-decoration: none; text-underline: none;">http://rajapresentasi.com/2009/04/kriteria-dalam-penentuan-segmentasi-pasar/</span></a><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<a href="http://jurnal-sdm.blogspot.com/2009/08/persyaratan-segmentasi-pasar-yang.html"><span style="color: windowtext; font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin; text-decoration: none; text-underline: none;">http://jurnal-sdm.blogspot.com/2009/08/persyaratan-segmentasi-pasar-yang.html</span></a><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 150%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
</div>
</div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-43653327588819152652013-05-24T11:53:00.001+07:002013-05-24T11:56:52.863+07:00KEBERHASILAN KETAHANAN NASIONAL<br />
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<span style="line-height: 19px;">Keberhasilan ketahanan nasional Indonesia ditentukan oleh beberapa faktor. Kondisi kehidupan nasional merupakan pencerminan ketahanan nasional yang mencakup aspek ideologi, politik, ekonomi, sosial budaya dan pertahanan keamanan, sehingga ketahanan nasional adalah kondisi yang harus dimiliki dalam semua aspek kehidupan bermasyarakat, berbangsa dan bernegara dalam wadah NKRI yang dilandasi oleh landasan idiil Pancasila, landasan konstitusional UUD 1945, dan landasan visional Wawasan Nasional.</span></div>
<div class="MsoNormal" style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 21px; margin-bottom: 12pt; text-align: justify;">
<span style="line-height: 19px;">Untuk mewujudkan keberhasilan ketahanan nasional diperlukan kesadaran setiap warga negara Indonesia, yaitu:</span><br />
<ol>
<li><span style="line-height: 19px;">Memiliki semangat perjuangan bangsa dalam bentuk perjuangan non fisik yang berupa keuletan dan ketangguhan yang tidak mengenal menyerah yang mengandung kemampuan mengembangkan kekuatan nasional dalam rangka menghadapi segala ancaman, gangguan, tantangan dan hambatan baik yang datang dari luar maupun dari dalam, untuk menjamin identitas, integritas, kelangsungan hidup bangsa dan negara serta perjuangan mencapai tujuan nasional.</span><span style="line-height: 19px;"> </span></li>
<li><span style="line-height: 19px;">Sadar dan peduli terhadap pengaruh-pengaruh yang timbul pada aspek ideologi, politik, ekonomi, sosial budaya dan pertahanan keamanan, sehingga setiap warga negara Indonesia baik secara individu maupun kelompok dapat mengeliminir pengaruh tersebut, karena bangsa Indonesia cinta damai akan tetapi lebih cinta kemerdekaan. Hal itu tercermin akan adanya kesadaran bela negara dan cinta tanah air.</span></li>
</ol>
</div>
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<span style="line-height: 19px;">Apabila setiap warga negara Indonesia memiliki semangat perjuangan bangsa dan sadar serta peduli terhadap pengaruh yang timbul dalam bermasyarakat, berbangsa dan bernegara serta dapat mengeliminir pengaruh-pengaruh tersebut, maka akan tercermin keberhasilan ketahanan nasional Indonesia. Untuk mewujudkan ketahanan nasional diperlukan suatu kebijakan umum dari pengambil kebijakan yang disebut Politik dan Strategi Nasional (Polstranas).</span></div>
atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0tag:blogger.com,1999:blog-6214675217046063773.post-38526376421745777302013-05-24T11:43:00.003+07:002013-05-24T11:43:51.211+07:00PENGARUH ASPEK KETAHANAN NASIONAL PADA KEHIDUPAN BERBANGSA DAN BERNEGARA<br />
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<span style="font-family: Times, Times New Roman, serif;"><span style="color: #333333;">Berdasarkan <span style="font-size: small;">rumusan
pengertian ketahanan nasional dan
kondisi kehidupan nasional Indonesia sesungguhnya ketahanan nasional merupakan
gambaran dari kondisi sistem (tata) kehidupan nasional dalam berbagai aspek
pada saat tertentu.</span></span><span style="color: #333333;"><br />
<span style="background-position: initial initial; background-repeat: initial initial;">hubungan antar aspek yang mendukung kehidupan
yaitu :</span><br />
<span style="background-position: initial initial; background-repeat: initial initial;">• aspek yang berkaitan dengan alamiah bersifat
statis meliputi aspek geografi, kependudukan, dan sumber daya alam</span><br />
<span style="background-position: initial initial; background-repeat: initial initial;">• aspek yang berkaitan dengan sosial bersifat
dinamis meliputi aspek ideologi, politik, ekonomi, sosial budaya dan hankam.</span><br />
<br />
<b><span style="background-position: initial initial; background-repeat: initial initial;">1. Pengaruh Aspek Ideologi</span></b><br />
<span style="background-position: initial initial; background-repeat: initial initial;">Ideologi adalah suatu sistem nilai yang
merupakan kebulatan ajaran yang memberikan motivasi. Dalam ideologi juga terkandung
konsep dasar tentang kehidupan yang dicita-citakan oleh suatu bangsa. Keampuhan
suatu ideologi tergantung kepada rangkaian nilai yang dikandungnya yang dapat
memenuhi serta menjamin segala aspirasi hidup dan kehidupan manusia baik
sebagai perseorangan maupun sebagai anggota masyarakat.</span><br /><b><span style="background-position: initial initial; background-repeat: initial initial;"><br />
2. Pengaruh Aspek Politik</span></b><br />
<br />
<span style="background-position: initial initial; background-repeat: initial initial;">Ketahanan Pada Aspek Politik</span><br />
<span style="background-position: initial initial; background-repeat: initial initial;">Ketahanan pada aspek politik diartikan sebagai
kondisi dinamik kehidupan politik bangsa yang berisi keuletan dan ketangguhan
yang mengandung kemampuan mengembangkan kekuatan nasional dalam menghadapi dan
mengatasi tantangan, gangguan, ancaman dan hambatan yang datang dari luar
maupun dari dalam negeri yang langsung maupun tidak langsung untuk menjamin
kelangsungan hidup politik bangsa dan negara Republik Indonesia berdasarkan
Pancasila dan Pembukaan UUD 1945.</span><br />
<span style="background-position: initial initial; background-repeat: initial initial;">a. Ketahanan Pada Aspek Politik Dalam Negeri</span><br />
<span style="background-position: initial initial; background-repeat: initial initial;">b. Ketahanan Pada Aspek Politik Luar Negeri</span></span></span></div>
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<b><span style="font-family: Times, Times New Roman, serif;">3. Pengaruh Aspek Ekonomi</span></b></div>
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<span style="font-family: Times, Times New Roman, serif;">Perekonomian adalah salah satu aspek kehidupan nasional yang berkaitan dengan pemenuhan kebutuhan bagi masyarakat , meliputi produksi, distribusi serta konsumsi barang dan jasa. Usaha-usaha untuk meningkatkan taraf hidup masyarakat secara individu maupun kelompok serta cara-cara yang dilakukan dalam kehidupan bermasyarakat untuk memenuhi kebutuhan. Sistem perekonomian yang dianut oleh suatu negara akan memberi corak dan warna terhadap kehidupan perekonomian dari negara itu. Sistem perekonomian liberal dengan orientasi pasar secara murni akan sangat peka terhadap pengaruh-pengaruh yang datang dari luar. Di sisi lain, sistem perekonomian sosialis dengan sifat perencanaan dan pengendalian penuh oleh pemerintah, kurang peka terhadap pengaruh dari luar.</span></div>
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<b><span style="font-family: Times, Times New Roman, serif;">4. Pengaruh Aspek Pertahanan dan Keamanan</span></b></div>
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<span style="text-align: left;"><span style="font-family: Times, Times New Roman, serif;">Pertahanan dan keamanan Indonesia adalah kesemestaan daya upaya seluruh rakyat Indonesia sebagai satu sistem pertahanan dan keamanan dalam mempertahankan dan mengamankan negara demi kelangsungan hidup dan kehidupan bangsa dan Negara Kesatuan Republik Indonesia. Pertahanan dan keamanan dilaksanakan dengan menyusun, mengerahkan dan mengerakkan seluruh potensi nasional termasuk kekuatan masyarakat di seluruh bidang kehidupan nasional secara terintegasi dan terkoordinasi, yang diadakan oleh pemerintah dan negara Indonesia dengan TNI dan Polri sebagai inti pelaksana.</span></span></div>
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<span style="font-family: Times, Times New Roman, serif;">Ketahanan pertahanan dan keamanan diartikan sebagai kondisi dinamik kehidupan pertahanan dan keamanan bangsa Indonesia yang berisi keuletan dan ketangguhan yang mengandung kemampuan mengembangkan kekuatan nasional didalam menghadapi ancaman, gangguan, hambatan dan tantangan yang datang dari luar maupun dari dalam baik langsung maupun tidak langsung yang membahayakan identitas, integritas dan kelangsungan hidup bangsa dan Negara Kesatuan Republik Indonesia berdasarkan Pancasila dan UUD 1945.</span></div>
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<span style="font-family: Times, Times New Roman, serif;">Jadi ketahanan nasional selain wajib dimiliki negara Indonesia, ketahanan nasioanl juga sangat mempunyai pengaruh yang besar dalam kehidupan berbangsa dan bernegara. Baik dalam segi politik, ekonomi, pertahanan dan kemanan dan ideologi.</span></div>
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atikahttp://www.blogger.com/profile/09595701486008891552noreply@blogger.com0